The rise of the sophisticated sneakerhead- LAVAIR 2020

According to The Economist, the idea of disruptive innovation is the most influential business idea of the 21st century. This is exactly what new kid on the luxury block LAVAIR are wanting to do. At one end of the spectrum you have the dominate Sports and leisure players, Nike, Adidas, Puma etc and the other the luxury designer houses, Balenciga, Chanel, Givenchy. Then is the middle battleground we have the impact zone of the collaboration, McQueen X Puma, Nike X Off White and the recently launched Adidas X Prada. LAVAIR’s intention is to muscle their way in for a slice of this sweet cake.

The London label brings a nonchalantly sophisticated alternative for modern sneakerheads inspired by the trends seen on the major fashion capital’s runways and embracing of the streetstyle aesthetic. LAVAIR blends luxury with streetwear for an understated, elevated offering that exudes the underpinning of their ethos; style, fit and substance.

LAVAIR presents six inaugural styles: Tempo, Azure, Linear, Maxxi, Creator, and Aero. Each is designed with a nod to iconic sneaker styles of the past, updated in premium leathers and intricately constructed in a variety of white, black, and neutral tones. Born out of a desire for something more premium for your day to date sneaker needs and a simply business ethos of fulfilling Style, fit and substance.

Deep, crisp and even – Nivea MEN all new DEEP collection

December is upon us which can only mean one thing, Christmas is approaching and with that comes parties, overindulging and the obvious results. Now just in time for party season NIVEA MEN has launched their all NEW DEEP collection.   

We all know men are upping their skincare rituals as the winter season approaches; vying to be the most well- groomed man underneath the mistletoe whilst prepping skin to tackle the harsh winter weather well into January. With invitations to parties and family get-togethers flying in, and the crisp air wreaking havoc on skin, we are in need of a deep, invigorating routine that will keep them looking fresh-faced and youthful throughout the winter season.

New NIVEA MEN DEEP, the latest innovative range from NIVEA MEN, delivers just that. Specially formulated with black charcoal – a super-efficient detoxifier – the seven-product range will detox tired skin throughout party season and well into the New Year. What’s more, the natural ingredient works as a dirt magnet, drawing out impurities to thoroughly cleanse skin for a lasting, refreshing feel making this seven-product range the ultimate grooming experience. A fuss-free, quick and easy skincare regime for busy men this winter.

The latest innovative range from NIVEA MEN, delivers just that. Specially formulated with black charcoal – a super-efficient detoxifier – the seven-product range will detox tired skin throughout party season and well into the New Year. What’s more, the natural ingredient works as a dirt magnet, drawing out impurities to thoroughly cleanse skin for a lasting, refreshing feel making this seven-product range the ultimate grooming experience. A fuss-free, quick and easy skincare regime for busy men this winter.

NIVEA MEN DEEP 1-Minute Mask is this season’s skincare essential, providing men on the move with a super-fast way to deeply cleanse their skin, beard or stubble and leave them with a brighter and healthier complexion in a flash. To ensure skin is hydrated and men are feeling their best all winter long, follow up with NIVEA MEN DEEP Matte Finish Moisturiser, a light hydrating formula that leaves skin smooth and supple all day long.

The range also includes an Anti-Perspirant Deodorant Spray, Cleansing Wash, Shaving Gel, Shower Gel and Anti- blackhead Scrub – everything needed to achieve a deep clean feeling this winter.

Something for the weekend – Black Friday Special

Welcome to a special edition of #SFTW. This week we’ve picked several of our favourite items from this years Black Friday promotions thus far. No hanging about this week lets get straight into it!



1. Lan Kwai Fong – Digital Beer-Pong, Pitcher and Platter for Two – £10.00

If you live in London, this ones definitely worth a visit! If you’re 18 and over, with this exclusive Black Friday offer via TimeOut you can enjoy a game of Beer Pong and some banging food and drinks to accompany.

The restaurant is nestled in the heart of Camden just up the road from the famous Camden market. Lan Kwai Fong offers a wide variety of Asian foods including Dim Sum, Hotpots and other small plates as well as your typical favourites like Cripsy Duck and Sweet & Sour Chicken. Not to forget their host of vegetarian options.

Other facilities include a Cocktail bar and Karaoke!

If your looking for something different to do in the city then hit the link below to redeem this offer worth 70% off.

2.   Marshall Mid Wireless Headphones – £170.00 down to £85.00

It would be poor show not to include an Amazon black Friday deal! These super stylish Marshall wireless headphones are 50% on Amazon now. This pair features the essential Marshall design on earphones — adjustable controls on the side allow for optimised listening of up to 30 hours.


3.  All Saints Half-Zip sweatshirt – £89.00 down to £59.50

For Black Friday this year All Saints have gone all out with 30% their entire catalogue! This understated Half-Zip provides the perfect middle ground between smart and casual.

To shop the sweatshirt hit the link below where you can get 30% off everything, online and in-store for a limited time:


4.  Nike Air Tailwind 79’ – £79.00 down to £66.15

To learn the full history behind the iconic Air Tailwind 79’ scroll down to #SFTW No.15. END are offering 20% off a huge haul of products spanning the realms of Luxury, Streetwear, Sneakers and more.

Some of the brand’s included are ; Saint Laurent, Maison Margeila, Stussy, Golden Goose, Carhartt, Paul Smith, Clarks, Seiko and Ralph Lauren.

Thanks for reading this short but sweet Black Friday special of STFW — Please let us know what cracking deals you guys have scouted out!

Until next time..


Acne is most common among teenagers, but the truth is that it affects people of all ages. Developed when your hair follicles become plugged with oil and dead skin cells, spots can have a massive effect on confidence, and may even sometimes scar the skin. So what causes it and how can you prevent it?

Established in 2014 and created by the award-winning Dr. Harry Singh, A successfully published author, Dr. Singh uses his knowledge and understanding of facial aesthetics to provide an award-winning service. The Botulinum Toxin Club is the UK’s leading facial aesthetics training workshop for dentists, doctors, medics, specialists and nurses. This knowledge and understanding of the profession saw the business be awarded the ‘Most Outstanding business of the year’ at the 2018 Dental Industry Awards Today, they’re sharing 5 different causes of spots.

1. Diet – research has shown that certain dietary factors may worsen the effects of acne. Dairy products and high glycaemic foods are particular offenders. Most people assume that junk and greasy foods are the biggest causes of acne, but this isn’t the case.

2. Stress – stress can’t cause breakouts on its own, but it can certainly exacerbate them. Releases of inflammatory chemicals called neuropeptides, as well as hormonal changes, may lead to spots. Even ‘good’ stress like excitement can do this!

3. Hormones – a primary cause of acne is the male ‘androgenic’ hormones which typically become active during the teenage years. Sensitivity to these hormones, combined with bacteria on the skin, causes pimples – which always seem to pop up at the worst possible time.

4. Bacteria – oil, skin cells and hair can cause some serious skin blockage. This then gets infected with bacteria, leading to swelling. Propionibacterium acnes is the name of the bacteria that live on the skin and contributes to the infection of pimples. The severity and frequency of acne depends on the strain of bacteria, since not all trigger pimples.

5. Excess oil – acne typically appears on your face, forehead, chest, upper back and shoulders because these areas of skin have the most sebaceous (oil) glands. Hair follicles are connected to oil glands which contributes to pimples in these areas, too.

Floss with me baby ! Waterpik cordless plus Water Flosser

If you, like me, have recently returned from your bi-annual trip to your friendly neighbourhood dentist and received a b********g for not doing enough to ensure good oral health and hygiene, by including flossing into my daily oral healthcare regime, then this is the product for you. By the way if you haven’t been to your dentist recently, URGH !
Now as we said it isn’t enough to merely brush thoroughly – you need to be getting between teeth to stop stains and plaque from building up there. The added benefit of cleaning between teeth properly? You’ll be safeguarding their health, as brushing alone will only remove food and plaque from the surface of your teeth, but cleaning between teeth and below the gum line will reduce the likelihood of developing gum disease and bad breath.

Traditionally, tooth-savvy Fellas have used floss for the job, but floss doesn’t work for everyone, as I know, – those with braces, veneers, or tightly-packed teeth can struggle to wiggle floss between teeth, the problem with interdental brushes is access, they don’t fit everywhere, you often need more than one size and are costly over time.
The answer? The Waterpik innovative Water Flosser, AKA your daily dentist will ensure any residual food or bacteria is gently flushed from around the teeth and below the gum line doing away with the need for floss or interdental brushes. With 45 seconds of water capacity in the chamber and the ability to remove up to 99.9% of plaque from treated areas, it’s unsurprising that it is the #1 model recommended by dentists in the oral health-obsessed US of A.
The ideal way to keep your teeth healthy and white, and a perfect gift for anyone who likes to look after their smile, here are the key things you need to know about the Waterpik and what it’s clinically proven to do:
Up to 50% more effective than string floss for improving gum health.
Twice as effective for gum health around implants when using the Plaque Seeker® tip.
It cleans between teeth and below the gum line where tooth brushing misses.
It is up to 3x as effective as string floss for removing plaque around braces when using the Orthodontic Tip.
Ideal for sensitive gums – the Waterpik Cordless Plus uses dual pressure so won’t overwhelm sensitive patches.
The tip rotates 360 degrees, so you can reach all the areas of your mouth.
The water pressure combined with pulsations massage and stimulates the gums for enhanced circulation, for improved oral health.
The Waterpik Flosser comes with four tips – a Classic Jet, a Plaque Seeker Tip, an Orthdontic Tip, and Tongue-Cleaner.