Swatch 2.0 BIORELOADED

Swatch remains true to its core and is reinventing itself once again. Since the brand’s founding in 1983 Swatch has always had its finger on the pulse, whether through turning the entire watch industry on its head, launching 12 colourful watches made of only 51 individual parts, with modern materials, at a democratic price and high quality. Or going on board of the Colombia Space Shuttle on the wrist of astronaut, Claude Nicollier.

The enfant terrible of Swiss watchmaking is now introducing its latest innovation: a collection of timepieces cased in materials sourced from nature.

This marks the first time a watchmaker has succeeded in replacing all conventional by bio-sourced materials in a series production environment. Premiering in a collection that brings the iconic design of the first Swatch models to the present day, the brand is off to its next chapter : BIORELOADED !

Innovation has always been the drive defining the brand’s personality. The “1983” collection continues this tradition with two newly introduced bio-sourced materials extracted from the seeds of the castor plant. All components naturally meet the high Swiss Made quality requirements that Swatch places on its products.

Literally sealing the deal, the new packaging sets a new standard as well. Made of paper foam, the material consists of an innovative mix based on potato and tapioca starch. As a result, the packaging produced with the injection moulding process is fully biodegradable and can be recycled with paper waste or even composted right at home.

A milestone as such deserves a special design to go with it : the “1983” collection takes its cues from the early days of the illustrious Swatch spirit. Six models offer reinterpretations of the first Swatch watches and feature bespoke typography created for the signage of the new Swatch Headquarters, leaving no doubt that the Swatch revolution has never stopped moving forwards.

Farah – 100 years in the making of an iconic brand

If your a gentleman over the age of 30, the likelihood is you are familiar with the casual wear brand Farah. But are you so familiar with its heritage and what they have been up to more recently ?

Farah was founded in El Paso, Texas, I know it’s an American brand ! 100 years ago, yes 100, by Mansour Farah, a Lebanese immigrant, and his wife in 1920.

It made workwear, so knows a thing or two about well constructed, durable clothing. Quickly gaining a reputation for producing quality goods the business had expanded.

Upon Mansour’s death in 1937 the business was taken over by his two sons James & William. Under their stewardship sales grew season after season as Farah developed from an anonymous Military and Mail Order contractor to a brand well recognised across the whole of America.

Despite slowly beginning to making its way into the UK in the 40’s, it wasn’t until the 1970s that Farah was wholly adopted internationally – such that for half a century now it’s come to be considered quintessentially British. Famous for its slim, sharp, hopsack canvas trousers, Farah played a key part in the style of Mods, Rude Boys, Casuals and the 90s’ indie music scene – each sub culture making our signature Farah F Tab its own.

Fast forward to 2020, some 100 years since its launch Farah are about to launch their AW20 footwear collection and we are pleased to share with you the collection beforehand. 

Farah’s footwear collection has been thoughtfully created with the brand ensuring that they are not only creating classic shoes but also trend-led pieces.

The collection includes low top trainers, leather loafers, chelsea, and chukka boots, and more. There is a shoe for every occasion; for both smart and casual wear.

10 EASY WAYS TO REDUCE YOUR CARBON FOOTPRINT

Honest Mobile is the UK’s first 100% carbon neutral mobile network. Andy Aitken & Josh Mihill (see above) foundered Honest Mobile as they believe the mobile phone industry is broken.

It’s spent the last couple of decades tying you into complicated contracts, overcharging you for being a loyal customer and keeping you on hold.

The crumbling high street banks have been swept aside by Monzo and Revolut. The big six energy companies have been shown the light by Bulb. Yet mobile networks are still stuck in their old ways (and overcharge customers by a whopping £182m a year while they’re at it).

As a member of the 1% For The Planet movement, the company commits 1% of its revenue towards reforesting the planet – automatically planting trees for customers, to help protect the future of the planet.

Honest Mobile are a pending B Corporation. This means they’re part of a growing group of forward-thinking businesses that meet the highest standards of public transparency, legal accountability to balance profit and purpose, and verified social and environmental performance.

Honest Mobile has a focus on sustainability and is helping customers to do the same. Here, they share 10 easy ways to reduce your carbon footprint:

1. Switch to smart appliances and LED bulbs – they use 25% of the energy but last up to 25 times longer.

2. Turn down your thermostat – a difference of just one degree Celsius saves 10% on energy use.

3. Reduce your food miles – eating seasonal, local fruit and veg not only supports small, local businesses, it also reduces the amount of fossil fuels generated from transporting goods.

4. Cut down on meat and dairy – for every day you go meat-free and dairy-free, you can reduce your carbon footprint by 3.6kg. Joining the Meat-free Monday movement is a good place to start.

5. Choose reusable food coverings – swap single-use plastic wrap for waxed cloth that can be composted, or Silicon bags, and you’ll cut down what gets sent to landfill.

6. Invest in a reusable cup – for when you get your takeaway coffee. Also use reusable cutlery when you eat alfresco. Reusable items reduce the waste in landfills, and they save you money too.

7. Get smart with laundry – some clothes can be worn more than once before needing to be washed. Save up laundry until you have a full load for the washing machine and use colder temperatures. By only doing two loads of laundry a week you can save up to 225kg of carbon dioxide a year.

8. Walk or cycle to work – by avoiding driving your car to work, you can help reduce air pollution. An average car produces around five tons of CO2 each year. Where possible, bike or walk to work.

9. Support ethical companies – by choosing to shop with ethical businesses that are committed to being sustainable and/or carbon neutral, like Honest Mobile, you’ll make a big difference.

10. Plant trees – reforesting the planet is one of the most effective ways to combat climate change, but you don’t have to physically plant trees yourself when you use the Honest Mobile app – we automatically plant trees for you, and even give you the option to plant extra trees!

Get Gym Ready with Men’s Health Lab

As gyms are starting to re-open and life is starting, fingers crossed, to return to some kind of normal. A lot of us are thinking about returning or even starting to go to the gym to improve our fitness levels and lose those pounds we gained whilst in Lockdown. The Men’s Health Lab gym ready set is the ideal gift for gym goers, fitness fanatics and those needing a little support to starting a good health routine.

 The 200ml body wash is uplifting and energising with peppermint fragrance, alongside aloe vera for its nourishing and moisturising properties. The 125ml body spray is ideal straight after the shower with light and refreshing tones to keep users feeling full of energy.

The set comes with a set of sports earphones which feature an in-ear design and ear hooks, ensuring a snug fit whilst exercising to keep the music flowing. It comes with two additional ear tips so users can always find the perfect fit.

Gonna make your Blue Jeans, Green – Wrangler Aims to Halve Its Water Usage by 2030

It’s a fair assumption to make that we all have at least one pair of jeans in our wardrobe. Now, did you know on average it takes 10,000 litres to make a single pair of jeans. If that wasn’t bad enough, that’s 93, Billion cubic metres of water a year !

Heritage Denim brand Wrangler have set an ambitious new goal to halve Its Water usage by 2030.

A global icon in jeanswear and casual apparel, Wrangler plans to expand the scope of its water conservation efforts with a new global sustainability goal: a 50 percent reduction in water usage by 2030. The updated goal targets the fibre production, fabric construction, and product finishing phases of the denim supply chain, which encompass more than 95 percent of the total water used throughout the production of a pair of jeans.

In April, Wrangler announced it had surpassed its original 2020 goal by saving over seven billion liters of water in the product finishing phase of its denim products since 2008 – equivalent to the daily drinking water needs of almost four billion people.

“We’re learning from our past successes in water conservation and expanding the scope of our efforts to be more inclusive of some of the biggest water impacts in our supply chain,” said Tom Waldron, EVP, Global Brand President, Wrangler. “Our new water goal is ambitious, and necessary. New technologies and practices will empower Wrangler to make progress and advance the industry forward in water conservation measures.”

To realise the new goal, Wrangler is collaborating with the Transformers Foundation to complete a comprehensive water balance study. The Transformers Foundation was formed as a non-profit organisation. It aims to be the central point for the Denim Industry, working at different levels (educational, collaboration with other organizations to cover all social, eco-tox and technical topics, and also generate new interest from the market on a really high added value type of Fashion). Through this collaboration it will analyse the denim industry’s water consumption by production phase. This study will address the inconsistency of water usage data in the denim supply chain globally and aims to provide reliable industry average benchmarks that will be offered publicly and usable by all members of the industry. Wrangler will use the water intensity baseline generated from the study to calculate the water savings made from new technological innovations in the pursuit of the new water goal.

“A renewed sustainability target creates an organizational focus that enables Wrangler to create meaningful change through the conservation of water resources. Because water is a shared resource, its conservation is also a shared responsibility,” said Roian Atwood, Senior Director, Global Sustainable Business, Wrangler. “Working with the Transformers Foundation will help accelerate sustainability collaboration in our industry.”

In addition to its work in the finishing phase, Wrangler will align the new goal with two other existing projects critical in the denim production process: Indigood Foam Dyeing and water efficiency measures in cotton production. In 2019, Wrangler became the first brand to offer denim dyed with foam, which uses 100 percent less water than conventionally-dyed denim. Prior to that in 2017, the brand launched the Wrangler Science and Conservation Program, an alliance of agriculture industry experts, pioneering farmers and nonprofit partners, which aims to help build a more resilient and regenerative cotton supply.