As we all know Acqua di Parma is a symbol of excellence, craftsmanship and Italian lifestyle. The Maison started over one hundred years ago in 1916 with COLONIA, its iconic fragrance, celebrating a passion for beauty, attention to detail, an essential and bright elegance, and a contemporary interpretation of the genuine Italian style.

COLLAB, an open laboratory of sharing and exchange, where clients and emerging artists connect through art and scent in an interactive process of co-creating, animates the Maison’s Milanese Boutique in Via Gesù 1 from 4 to 10 April. A special Acqua di Parma initiative in partnership the Instituto Europeo di Design (IED), where six emerging Italian talents bring six different creative concepts of emotions and colours to life in a collection of 300 unique 180ml pieces from the Colonia Collection. An exclusive opportunity, available both in-store or online, to own collector’s pieces whether for self, or as bespoke gifts.

A dynamic artistic exchange full of surprising techniques, visions, and colors that express modern art and visual communication movements through an Italian creative lens. Departing from their personal style, the artists created themes rooted in Italian identity, from cultural inspirations to architectural grandeur. Anna Spreafico’s sign was inspired from the Italian horoscope tradition with elements of traditional Venetian glassmaking method, Margherita Caspani goes back to gladiator imagery from ancient Rome, reimagining it as a playful encounter between men and wild beasts in Animalia, while Claudia Bernardi highlights an integral part of Italian culture – card games – customising the bottles with symbols from cards in Play With Me. Lucrezia Viperina takes us on a journey across Italian cities, recreating iconic monuments, Sara Brienza explores the mysticism and symbols associated with luck and traditions while Paolo Moscheni brings together universal emotions of love, hope, and friendship.

The COLLAB project was conceived as a co-creation concept where together with the selected artist and theme, clients can customise their very own personal fragrance bottle from the Colonia Collection. With every theme, clients will have the opportunity to add a unique touch. From start to the end, the clients will experience a one-on-one journey to owning a truly one-of-a-kind collector’s piece.

Bookings are available on for one-on-one appointments that will take place at the Maison’s Boutique in Milan, which will be transformed into a real-life creative lab for the week. Within the iconic setting of the boutique, clients can interact with the artist and watch as the creative process unfold during the co-creation experience. In the spirit of inclusivity and to offer clients across Italy and Europe the same engaging experience, the one-on-one appointments can also take place online through an integrated platform on Acqua di Parma’s website and the final personalised product will then be delivered to them. COLLAB reflects the Maison’s values in preserving culture, art, and design while nurturing future generations by providing opportunities for young talents to showcase the beauty of Italy to the world.

WELLGOSH, it’s nearly Summer

WELLGOSH, the streetwear store in the heart of Leicester, that is home to some of the most prestigious brands such as Stussy, Aries, Yeezy & Evisu; share their exciting latest drops and this Autumn’s  hottest picks. 


The Aries Kurt Knit Cardigan in Brown is a unique button-down cardigan made from a premium blend of Mohair, acrylic and nylon with an eye-catching tiger stripe finish. Aries are known for blending the worlds of streetwear and high-end fashion, and this piece is no different with a heavyweight feel, a contrasting Aries logo and ribbed cuffs. Pair with any outfit, from a cosy look to a more formal flex.


The Dickies Storden Pant in Black is made using the brand’s FLEX technology, which is a modified fabric that provides durability, mobility and comfort. These straight leg trousers have a reinforced knee panel and a zip fastened hidden leg pocket, perfectly suitable for skatepark use. The belt loop waistband allows lanyards and chains to clip on comfortably, while pockets at the side and back provide more options to keep items safe. Finished with woven brand labels on the front knee panel and back pocket, these bottoms are a relaxed fit, made from a cotton blend.


This Spring/Summer, Adidas team up with one of NYC’s Godfathers of streetwear, Alife.  Off the back of a successful launch of the Alife Nizza, Adidas and Alife once again rework the iconic Nizza silhouette, this time around with soft suede uppers coloured up in a summer ready triple white colourway.  Available in limited numbers


The Stussy Dyed Nylon Bomber in Navy takes a classic military-inspired design and breathes new life into a classic, with a tie-dye esque garment dyed finish making the piece look both vintage and contemporary. The jacket boasts a warm insulation, with a nylon outer shell and contrasting pink satin lining and a full-zip fastening. Ribbed hems can be seen on the collar, sleeve cuffs and body, with dual side pockets and an MA-1 zippered sleeve pocket for small valuables. This jacket features a boxy fit, with balloon style sleeve


This Cav Empt Ziggurat Frame Crew Neck Sweatshirt in Black depicts a vintage black and white scene which is outlined by various items of modern-day technology. The back has a large ziggurat frame stitched in the same shade thread, outlined with a contrast screen print in silver. The iconic red patch logo is stitched onto the arm. Crafted in a boxy style fit, this oversized sweater is made from 100% heavyweight cotton, with a ribbed neck collar, hem & cuffs


The Edwin Early Call T-Shirt in Whisper White is a garment washed vintage look tee crafted from pure cotton, decorated by a chest and back print in a Japanese woodblock style. This breathable shirt is cut to a relaxed fit, and is made in Portugal.


The Sasquatchfabrix. Lace Tape Track Pants in Black is the brands luxury take on sportswear, combining modern shapes with traditional aesthetics. These trousers have a front centre pleat that enhances a streamlined silhouette. The elasticated waistband has a drawstring and functioning zip & the side pockets are mesh-lined, further iterating the sportswear look. The back pockets have snap fasteners concealed beneath attractive triangular tabs. The straight leg trousers are a regular fit, made from 100% polyester


The Maison MIHARA YASUHIRO Peterson Low in Black is the latest installation from the mind of Mihara Yasuhiro, the Nagasaki based designer focusing on unique, playful silhouettes that are instantly recognizable; with these shoes being no exception. The Peterson features a breathable canvas upper with tonal overlays and contrast stitching, sat atop a warped and oversized rubber sole. These shoes have a rich overdye (including the sole), with chunky laces woven branded labels decorating the tongue.


The Wacko Maria USA Body Crewneck T-Shirt (Type-1) in White is a pure cotton tee featuring a screen printed ‘Guilty Parties’ (Wacko Maria’s Alias) red chest print. This graphic tee is perfect for any rotation, with a premium Japanese construction and true to size fit


Born from a dream of “creating a watch that never breaks.” In 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.

Heartbroken by a broken pocket watch given to him by his father, Mr. Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop. This new timepiece would go on to shatter the reputation of a watch as a fragile piece of jewellery.

G-SHOCK has  continued its evolution ever since and the G-SHOCK GA-2100 Utility Black Series is a new twist on the original iconic stealth model GA-2100-1A1 model, born by adding fluorescent highlights. These watches retain the simplified bezel lettering and black dial of the original

The three color options are the neon blue GA-2100-1A2ER, neon green GA-2100-1A3ER and neon orange GA-2100-1A4ER.

The neon colouring finds it way into details on the hands, hour marker tips, day indicator, and dial labels. The lightweight GA-2100 is still the slimmest G-SHOCK men’s model, and features a Carbon Core Guard structure with an interior case made of carbon fiber-reinforced resin. Other features include world time, stopwatch, countdown timer, 5 alarms, and double LED light with LCD backlight.

Coalo – For Stylish Men with a Conscience

Coalo is a multi-brand fashion marketplace with a difference, one special difference, they pride themselves on  serving sustainable and ethical fashion to men. They house a mixture of established and upcoming brands in the premium fashion space all under one e-roof. The brands and clothes they stock are contemporary, timeless and therefore long-lasting. They choose the brands they work with on the following basis:

Great Design, Always They employ design thinking in the making of their clothing, creating an end product that lasts and is repairable.  

Environmental Impact Their end-to-end product cycle is as low emission as possible.  

Support Local Skills They work with local farmers, factories and supply chains.  

Sustainable Materials They use natural materials (linen, cotton and leather) all from certified sources.  

Conscious Manufacturing They take care of their supply chains, working hand in hand with their factories and farmers to improve conditions and the product. 

The brand’s collections are made for men taking their first steps back out into the world, whether it be travel or getting back to the office. The designs keep comfort in mind whilst exuding confidence and a contemporary look. Naturally, the materials are sustainably sourced and rendered into nice feeling garments that are soft on the skin.

All brands produce their clothing largely in Europe, with non-European factories being chosen for their sustainable credentials.

An example being the denim made by The Good Neighbour at the world’s first B Corp denim manufacturer in South America. Or Altid who work on the principle of, ”Clothes should not have to cost us our planet”. With a mission of being zero carbon and to reduce the environmental impact of fashion generally and Elliott footwear a brand with a minimalist approach to style and impact on the planet. Born out of a desperate need to act and created with a heart for environmental change. They launched the World’s first climate positive sneaker September 2018 and since become a member of the UNFCCC climate change initiative.   Inspired by Danish design, global art, elegant architecture and contemporary culture a path has found to combine ready-to-wear-everyday-footwear, climate action and a continued journey towards a sustainable profile.

This is the One – Farah Menswear Summer 2022

Farah’s heritage originates in Texas, USA in 1920 but found it spiritual home in the Uk in the late 1960s. Famous for its hopsack trousers, Farah and its golden F-Tab logo has been adopted by many British style sub-cultures over the decades, from Mods to Rude Boys, and Casuals to Indie kids.

For FARAH MENSWEAR’s Summer collection they draw on something uniquely Northern rather than their southern roots. They are taking us back to 27th May 1990, a hot barmy day where in the small north of England town of Widnes, literally half way between Manchester and Liverpool and more known for its petrochemical plants, a cultural event took place which shaped and formed a generation, often referred to as this generation’s Woodstock. Four Northern lads who had formed a band had no idea the event and impact they would have on generations to come.

This collection is inspired by the Iconic Stone Roses gig at Spike Island. A day remembered for its chaotic organisation as it is for its cult statues in providing the blueprint for everything that would happen going forward in the 90’s. 

The collection is full of nostalgic 90’s nods to and references from deep collared necklines, cargo trousers and boxy-fitting parkas. With a colour palette born straight out of 90’s casual wear, vibrant redes mixed with washed-out charcoals and brighter tones of jade green mixed with pink to bring this collection to life for Summer 22.