Celebrating their 40th anniversary this year, The GUESS Originals Fall Bear collection is inspired by the original GUESS bear, a staple design feature originally introduced in the mid 80’s. First designed on quintessential GUESS Jeans crewnecks, the bear design played an important role in creating attention and interest during the early years of the company. Now, around 35 years after it was first created, the brand revisits the bear design for the latest GUESS Originals collection.
The men’s and women’s 21 piece collections embody a playful, laid-back moment while going beyond printing the graphic onto the GUESS crewneck in a way it was originally used. The brand elevated each style, capturing both the texture and essence of the original bear. Sherpa was used on accessories, jackets and layering pieces, bringing the bear back to life. All-over embroidery was designed onto classic denim jackets, as well as an intarsia sweater and puff print/foam embroidery technique to cross vintage heritage with modern design features. This collection is a moment for GUESS Originals to display its deep history in a light-hearted, yet contemporary way.
The men’s collection offers an array of striped and solid long and short-sleeve tees, sweatshirts, crewnecks and are seen alongside a stand-out sherpa denim jacket. The women’s capsule mirrors men’s by offering easy fit tees, hoodies, cropped crew neck tops, a sherpa jacket as well as a sherpa denim jacket. An assortment of beanies, baseball and bucket hats round out the collection with a variation of socks and sherpa crossbody flaps, backpacks, totes and bear belts.