Every season the fashion world tells us what’s next for men’s hair. But, which of those trends will actually make it off the runway and into the barber’s chair?
While some men will claim not to notice the trends from the shows, the looks have a habit of filtering down into everyday life. And few people see that happen in real time better than Guray Kesman, founder of Kesman Male Grooming. With two busy London barbershops, one in Victoria and one in Farringdon, Guray is on the frontline of where catwalk trends meet the man on the street.
Day in, day out, he sees which looks clients are genuinely asking for, which runway looks have real staying power, and which don’t. From softer fades and effortless texture to the growing confidence around colour, Guray shares the AW26 hair trends he believes will genuinely resonate this autumn, and which are likely to stay exactly where they belong.
1. The Undone Crop
“The big shift this season is away from anything that looks too finished. Soft, natural movement is what’s coming up again and again, and it’s exactly what I’m seeing requested in the barbershop too. Men don’t want a cut that only works for the first hour after they leave the chair. They want something with texture built in, so it still looks good on day three.”
2. The Rumpled Barnet
“There’s a real ‘bed-head’ energy about this season, hair that looks like you’ve barely touched it, even though it’s taken real skill to get there. Clients are asking for that same effortless look. It’s a harder cut to execute than it looks. Getting hair to fall naturally, rather than sit stiffly, takes a proper technique.”
3. The Matte Reset
“Shine had a moment for years, but matte is what men are asking for now. It reads as more grown-up and less try-hard. I’ve changed what I reach for on the finishing side because of it.”
4. The Bold Tint
“There’s a real confidence coming through around colour this season, nothing subtle about it. I’m not seeing men asking for anything too extreme just yet, but there’s definitely more openness to it generally, whether that’s a client wanting to cover grey with more warmth, or someone genuinely wanting to experiment for the first time.”
5. The European Flow
“This continues to be one of the biggest men’s hairstyle trends this season, thanks to its effortless movement, natural texture, and versatility. With soft layers and a relaxed finish, it suits a wide range of hair types and can be styled casually for everyday wear or refined for a more polished look. It’s the perfect choice for anyone wanting a modern hairstyle that looks stylish without trying too hard.”
6. The Braided Edit
“Braiding has become a real point of interest this season, and it’s a good reminder to clients that texture and detail aren’t off limits for men. It’s not something everyone will take to the barbershop, but it’s opened up more conversations about texture work generally.”
7. The Soft Fade
“There’s been a shift away from razor-sharp, high-contrast fades towards something softer and more blended. It’s a small technical change, but it changes the whole feel of a cut. Combined with more length on top, it’s giving men a much softer, more natural overall shape than we were seeing a couple of years ago.”
8. The Easy Edit
“Whatever’s driving the trends this season, the real priority for most men walking into a barbershop is still ease. And this season is actually good news on that front. Natural texture and softer fades genuinely need less daily effort than the sharp, sculpted looks that were popular before. It’s a season where looking current and looking after yourself line up.”













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