We spend a small fortune on what we wear during the day, from the perfect tailoring to the latest trainers, but how much thought do we give to what we wear when we finally switch off? Enter Zed, a premium sleepwear brand making a compelling case for upgrading your night-time wardrobe, with technical innovation designed to support better sleep, comfort and recovery.
Sleep is the foundation of how we feel, perform and recover, yet most of us climb into bed wearing clothes that were never actually designed for the job. Zed aims to change that, combining high-tech natural fibres with precision design to create sleepwear engineered specifically for the body and skin during sleep. The ambition is simple: to support deeper, more uninterrupted rest and optimal overnight comfort, without compromising on that all-important second-skin feel.
At the heart of the brand is ZedCore™, a high-tech fabric engineered to move heat and moisture away from the skin, helping to create a more comfortable sleeping environment. And given that around 40% of people identify temperature as their main sleep disruptor, while the average person loses approximately 240ml of moisture through sweat each night and changes position around 50 times, there is clearly more to a good night’s sleep than simply finding the right side of the pillow.
Zed’s answer is a considered combination of fabric technology, ergonomic design and understated comfort. The brand claims its material is twice as soft as cotton, offers 12 times greater breathability and delivers four times better sweat management, alongside ten times less bacterial growth. Flat seams, carefully positioned stitching and a tagless construction are designed to minimise irritation, while the garment’s stretch and fit allow freedom of movement throughout the night. In other words, this is sleepwear that aims to work as hard as you do, even when you’re doing absolutely nothing.
The science behind the softness has also been put to the test. In a randomised crossover trial at Loughborough University, 10 of 11 participants reportedly preferred Zed over cotton after sleeping in both fabrics, while all 15 participants in a separate blind touch test favoured the Zed material. Garmin sleep scores were also 5.4 points higher when participants slept in Zed, according to the brand’s findings.
Zed has also enlisted specialist design expertise to ensure the technology translates into a genuinely comfortable garment. Kate Kallaway, whose apparel design career includes work with Lululemon, Rapha and Reebok, collaborated with elite sports sleep coach Nick Littlehales and a panel of sleep scientists. The result is a design focused on the details that matter: precision-placed seams, carefully engineered waistbands and cuffs, and a second-skin feel intended to be barely noticeable once you’re tucked in.
With a reported customer rating of 4.98 out of five stars, Zed appears to be building a following among sleepers who take their downtime seriously. And while the brand’s performance-led approach may sound more at home in a gym bag than a bedside drawer, the thinking is familiar to anyone who appreciates well-designed sportswear: the right materials, intelligent construction and a fit that works with the body rather than against it.
Because looking good is one thing, but feeling good is an altogether different proposition. Zed’s philosophy is refreshingly straightforward: Sleep. Feel. Function. And if the secret to a better tomorrow starts with what you wear tonight, perhaps it is time to give your nightwear the same consideration as the rest of your wardrobe.









We talk a lot about looking the part, dressing for success and climbing the career ladder, but what happens when the pressure to keep everything together becomes too much? A new report from LiveCareer UK has revealed a rather uncomfortable truth about the modern British workplace: eight in ten men are hiding stress, burnout or mental health struggles because they feel the need to appear strong, capable and professional. Apparently, even in 2026, admitting that you’re not quite firing on all cylinders remains a difficult thing for many men to do.
For many men, professional success and personal identity remain closely intertwined. Some 76% admitted that how much they earn affects how successful they feel as a man, while 68% experience at least some pressure to earn enough to support themselves or those who depend on them. More than half (54%) described this pressure as significant or intense.
Perhaps one of the most concerning findings is the lack of meaningful conversations around wellbeing in the workplace. Nearly half (48%) said their line manager had checked in specifically about their stress or mental wellbeing only once or not at all during the previous 12 months. More than one-third (38%) said they had received no such conversation whatsoever.
Interestingly, when asked what employers could do to improve their mental wellbeing, men prioritised practical changes over simply talking about the issue. More flexible working arrangements topped the list at 41%, followed by more manageable workloads (35%). Affordable and confidential mental health services were identified by 22%, while clearer boundaries around after-hours work came in at 21%. Manager training and additional paid mental health leave also featured.
Ultimately, being strong shouldn’t mean suffering in silence, and professional success shouldn’t come at the expense of personal wellbeing. Whether it’s a more supportive manager, a manageable workload or simply having the confidence to say that things aren’t quite right, perhaps it’s time we reconsidered what strength really looks like.
The celebrity mini-mullet has become a red-carpet favourite, and now there is another variation to add to your grooming mood board: the crullet. Combining the cropped texture of a contemporary crop with the longer-back silhouette of a mullet, this hybrid offers a modern way to wear the look, as showcased by Fresha ambassador Andrea Magri.
The celebrity references provide a useful starting point, but choosing your own version comes down to three details: how short to take the fringe, how closely to taper the sides and how much length to leave at the nape.
A haircut might look effortless on the red carpet, but recreating that finish at home requires the right approach. Discuss how much time you want to spend styling your hair each morning, whether your chosen look needs blow-drying, which products will help recreate it and how the shape will look when left to dry naturally.