In 2025, Bang & Olufsen—Danish purveyors of design and acoustic excellence—mark their centenary, a milestone as bold as it is artful. Like the latest Atelier Art Deco Limited Edition range, this anniversary isn’t just a celebration: it’s a living homage to the very era when Peter Bang and Svend Olufsen first opened their doors in 1925. With a century of innovation to their name, B&O refuse to settle for mere nostalgia; instead, they fuse past and present in a tribute to craftsmanship, materiality, and sonic poetry.
The pièce de résistance of the centenary lineup is the Atelier Art Deco Limited Edition. Reimagining two flagship pieces—the Beolab 28 and Beovision (Beosound) Theatre—this curated duo channels the geometric rigor and sculptural elegance of the 1920s
• Rich materials and contrasting tones: Deep rosewood panels paired with natural and chestnut‑toned anodised aluminium evoke the drama inherent to the Art Deco movement .
• Geometric precision, century‑long memory: Aluminium surfaces feature a finely etched motif, within which 100 discrete strokes are hidden—a silent nod to a hundred years of sonic innovation .
• Limited and luxurious: Only 100 systems have been made globally (with 55 units initially)—each commanding a premium price around US $65k .
The Beovision Theatre adds kinetic grace: its motorised stand rotates the soundbar, casting lively light patterns across interiors while underscoring B&O’s belief that sound should be seen as well as heard .
Centennial celebrations unfold not only through objects, but through immersive heritage too. Gold-tier members have been invited to pilgrimage to Struer, Denmark—where it all began—to tour the headquarters, walk through historical archives, and experience firsthand the studio, factory, and museum spaces that embody Bang & Olufsen’s timeless design DNA .
Additionally, global design weeks, including New York, have served as stages for unveiling these Atelier editions—underscoring B&O’s ongoing dialogue with the design élite and influential tastemakers .
From humble beginnings in 1925 to the Beosound Theatre’s sunburst stand, B&O’s 100th anniversary is more than a look back. It’s a manifesto that great design withstands time—and evolves. The Atelier Art Deco Limited Edition doesn’t merely resurrect 1920s aesthetics; it reinterprets them with modern materials, precision engineering, and a narrative that spans the decades.
As Bang & Olufsen strides into its second century, the message is clear: design is not disposable, and sound is never simply background. These limited editions—rooted in history—are also invitations to the future: living pieces, meant to be heard, seen, and felt in homes that value permanence over product churn.
Intrigued? Whether you’re chasing the rare 100‑unit release or simply curious about B&O’s future lines, stay tuned—because if their centenary tells us anything, it’s that Bang & Olufsen’s next chapter will be as considered, artful, and acoustic as their first.
