What happens when two highly creative entrepreneurs from the field of Beauty and Mens Grooming put their heads together ? Well, simply, Johnny’s Chop Shop is the answer. A real break-through barbershop and male grooming brand. It’s the creation of hairdressing and beauty entrepreneurs Steven Ross and Miles Dunkley, Ross the creator and owner of the Tommy Guns chain which is still thriving after 20 years in two of London’s most fashionable locations -Soho and Shoreditch, He designed and created the interior’s for all his stores including the new Johnny’s Chop Shop flagship in London and Dunkley, the man behind the creation of some of the high street’s most directional fashion-led brands – Superdry Beauty, RUSH Hair, Zoella Beauty and Tanya Burr Cosmetics.

First launched in 2014 with a flagship salon at Topman’s Oxford Circus store, the vision was to give fashion conscious men honest, slick styles with attitude to match. All within a setting which fuses 1950s and 1960s retro style and memorabilia with contemporary trend – combining traditional methods with directional techniques.

Following the brand’s success, this fuelled the opening of a standalone flagship store on Marshall Street, part of the iconic Carnaby Street, London. Followed by a debut collection of grooming products launching into Boots and independent barbers.

Key products within the range include TRIGGER HAPPY Texturising Spray, A gritty, texturising salt spray which provides a rough and ready surfer look. SOUL BALM Face Balm – Day or Night Formula. A skin conditioning face balm that soothes and moisturises thirsty skin, specially formulated with a mattifier to reduce shine. Also doubles as a tattoo moisturiser to bring out vibrant colours. And WILD CAT Hair Sculpting Clay which promises a strong hold with a matte finish. Delivering a dishevelled and structured look with some serious welly and contains Beeswax and Sage Leaf Extract to condition and protect, with stimulating Black Pepper plus all products are Paraben free.

To accompany the launch there will be a digitally-led campaign that taps into an audience of image conscious and social media savvy males. ‘Johnny’s Chop Shop TV’ (a go-to men’s YouTube channel).

During the 1980’s and 90’s we saw many of the local barber shops our fathers and grandfathers frequented disappear and were replaced with salons catering primarily to women.
But times have changed, and men are back. And so to are the barber shops, OK referring to them as traditional maybe one step too far but the ethos they are found on and the new generation of business they are attracting is very similar to their original counterparts.

A brand that is synonymous with male grooming, but more importantly the masculine image of barber shops is American Crew. They offer a passionate commitment to men’s grooming, with their primary aim being to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives.

They recognise the growing number of men that are concerned with their appearance and who want to look their best and an acknowledgement that this trend of image-conscious men spans all ages and backgrounds.

Founded in Chicago, by David Raccuglia back in 1994, he foresaw this trend or as he puts it, “A future where men would pay as much attention to their looks as women do, without loosing their masculinity. Which is why everything we do fosters authentic confidence—from our shapes and styles to our products and imagery.”

American Crew is more than just a lifestyle brand or a salon supplier. It’s a landmark in the history of men’s grooming, in the same way as Brylcream or Aramis. It has all of the male grooming interests in mind. The company provides, obviously,  shampoos, conditioners, hair gels, grooming creams and  shave oils, but also shave gels, post-shave cooling lotions and fragrances.

As a brand it’s never forgot its primary aim, even though it’s the leading salon brand created specifically for men, it gives men and their barbers the tools they need to create stylish, masculine looks.

Within the haircare industry the mystique that surrounds Aveda’s Invati product, its properties and the results achieved by using it are the stuff of legends and following the global success of the brand’s best-selling hair care system. Aveda are about to introduce, Invati Men – a two-step system specifically designed for men to address one of their biggest hair care concerns, thinning.

Powered, of course, it is Aveda, by naturally-derived ingredients, formulated with a blend of plant actives, Invati Men offers Solutions for Thinning Hair. It’s designed specifically to meet the unique needs of men. This easy two-step system helps improve the look of thinning hair. In fact from their tests 4 out of 5 men say their hair feels stronger and looks thicker. Invati Men helps men with early to moderate thinning, who may be seeking preventative measures against hair loss due to breakage.

Aveda partnered with Nisarga, an Indian firm committed to growing Ayurvedic herbs with organic agriculture, to supply the certified Organic Turmeric, used in Invati products, yes the miracle spice that we are continuously finding is good for us, from Teeth whitening to preventing certain Cancers. With Aveda’s support, Nisarga is able to expand organic farming that is better for the wider environment, but in assisting the farmers, the local environment too.

As we said Invati Men works on the principle of TWO STEPS, ONCE A DAY, EVERY DAY.
STEP 1: EXFOLIATE

Invati Men Nourishing Exfoliating Shampoo

This is a lightweight, creamy shampoo that exfoliates the scalp and conditions to help strengthen thinning hair. Wintergreen-derived salicylic acid helps remove build- up and excess sebum which can clog pores. Massage in to energize and prepare scalp for step two.

STEP 2: THICKEN & INVIGORATE

Invati Men Scalp Revitalizer

This quick-absorbing, drip-free leave-in treatment serum, powered by Amla, which thickens hair at the root. Instantly thickens the look of hair and helps invigorate the scalp when massaged in, whilst increasing microcirculation with a blend of plant actives. Apply once daily, every day, on wet or dry hair, directly onto the scalp, massage in and style as normal.

Now if all that wasn’t enough for you, the Invati Men Nourishing Exfoliating Shampoo is housed in a 8.5 oz/250ml containing a minimum 75% post-consumer HDPE and up to 25% bioplastic. Invati Men Revitalizer is housed in a 4.2 oz/125ml bottle containing a minimum 75% post-consumer HDPE and up to 25% bioplastic bottle, and what does all that actually mean? Don’t worry all you need to know is the bioplastic used is a biopolyethylene derived primarily from sugarcane. Sugarcane is a quickly renewable and sustainable resource.

EAU DE LACOSTE L.12.12 ENERGIZED is the new limited edition fragrance from, no surprise, LACOSTE. OK I know it isn’t the most sexiest of names, but hey I’m sure back in 1921 when a little product called Chanel No5 was launched we would have been having the same conversation. This scent is , a tribute to LACOSTE’s sporting heritage and the passion for the game. Rene Lacoste was not only a pioneering tennis player, but an innovator and this approach is at the core of this new fragrance.

This is the third limited edition scent created from the celebrated EAU DE LACOSTE L.12.12, ENERGIZED tries to capture the essence of the crescendo of emotions sport stirs in those who live for the game: the pride of cheering for a team and the joy of belonging wholeheartedly to a nation, how apt with the Olympics just a few months away.

The new scent gives an energized twist to EAU DE LACOSTE L.12.12 BLANC’s pure, clean, dry essence. Arresting fiery ginger and cool mint add a crisp energetic freshness to cedar leaf and citrus. The striking top notes complement the original’s essence in the masculine floral heart of natural tuberose. The rugged character is underscored with signature leathery notes.

Working in conjunction with the launch Lacoste have come up with a series of customised Lacostemoji with the idea of connecting sports fans in an innovative and entertaining way. Representing allegiance and a warm spirit of belonging, these flags speak to the pride every supporter has for their nation, the playful icons include the LACOSTE crocodiles and vibrant sports motifs. Created for text messaging and social media.