The Crisp Freshness of Aspen from the White Company

img_0160The White Company might be perceived as a woman’s brand, that’s not for men, but all that’s about to change. Borne out of a quandary experienced by its founder Christie Rucker, over twenty one years ago, when she was unable to find well-designed, quality bed linen, principally in white, she established The White Company to make them herself. The brand is known, yes for their womenswear, where they promote a message of style not fashion, quality not quantity and an attention to detail that extends through everything they do. Plus of course, their iconic monochrome packaging and branding.

For one of their first exclusively menswear ventures we see them launching Aspen, a grooming range encompassing Shave gel, Aftershave balm, Hair and body wash and an Eau de toilette. The Aspen scent is wonderfully sensual and warming, a distinctly masculine aroma contains notes of rich sandalwood, amber, clove and cardamom, lifted with the freshness of green leaf and a twist of bright bergamot.

So throw out those misconceptions of the White Company and over the coming months call into one of their stores to see how you can share in this brand.

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7 Essential tips for an extra close Shave by Pankhurst Barbershop

imageYes it’s time to get back to the office and put those plans you dreamed up while on a sun lounger in action. Holiday season is over, for the moment, so we need to get back to the grind,  knuckle down and trim that shaggy summer mane. We sort the advice of some real experts in the male grooming business at Pankhurst, who’s luxury barbershop, in the centre of London, is a haven to masculinity.  We spoke to the guys and asked them to give us the real lowdown on how to take a close shave every day. So to get your ball rolling, here are their seven top tips on achieving the best results with the closest of shaves.

1. Get your bathroom hot and steamy (it opens the pores)

2. Use a shaving brush (it exfoliates and stands your bristles on end)

3. Use a shaving dish and work up a good lather (it’s half the shave)

4. Use a good, heavy, clean razor (the cleaner it is, the closer the shave)

image5. Go with the grain, then against it (for a super close shave)

6. Apply ice cold water to the face (it closes the pores)

7. Moisturise (just do it, caveman)

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Buon Compleanno Acqua di Parma

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To mark, and in celebration of its Centenary year, Acqua di Parma have launched three new Colonia Fragrances. These haute fragrances have each been inspired by arias from two of Italian opera’s most prestigious composers, Verdi and Puccini. In a nod to Acqua di Parma’s milestone anniversary, each fragrance is packaged in a reinterpretation of Colonia’s first bottle.

Note di Colonia I – this vibrant composition emits an atmosphere that is both joyful and full of vivacity inspired by and in keeping with Verdi’s La Traviata and its’ much loved ‘Libiamo ne’ lieti calici’.

It offers an explosion of bergamot, in its sparkling and most prized Italian quality, as well as the bright notes of neroli. The citrus start, classically cologne, sweetens and embracing as
the heart of the fragrance. Here, the composition fuses the freshness of lavender with the velvety warmth of Damascus rose and violet. In the rich and sumptuous finale there is a
refined combination of patchouli and cedarwood.

imageNote di Colonia II – is inspired by everyone’s favourite aria, ‘Nessun Dorma’ from Puccini’s famous Romance Turandot.

With this we have the radiant notes of bergamot, orange and grapefruit with magnificent citrus vitality. Then enters the vibrant notes of basil and cardamom. This is completed by the soft and engaging tones of sandalwood and Gaian united with the undertones of musk and vetiver.

Lastly, Note di Colonia III – from Verdi’s ‘Marcia Trionfale’ from Aida

This scent manages the notes of mandarin and ginger straight away before the notes are enriched by vetiver and jasmine. In its final part, the fragrance offers the refined notes of tonka bean which meet the intense and full-bodied notes of ciste labdanum and myrrh.

All three fragrances are exclusively available at Harrods and for key collectors and genuine fans of the luxury brand. Acqua di Parma have collaborated with Italian Jeweller, Damiani. On a special Centenary Edition which is limited to 100 pieces.image

4 BACK-TO-WORK CLASSIC HAIRCUTS

Yes the Summer holiday is nearly, let’s say nearly and stretch it out as long as possible, over and thoughts of returning to work are looming in the dark recesses of all mind. Thoughts of our next holiday, that promotion, a nice pay raise are all popping into our brains, getting us a thinking. Well making those thoughts a reality won’t just happen via osmosis, we have to make them happen ! The first step towards this process is looking the part, so we asked Adam Brady, Grooming Expert with Barber and grooming Brand, Ruffians, to give us some infallible advice to getting the ball rolling.

imageSoft Side-Parting – Smart and Easy-to-achieve
What’s the cut and how do you get it?
This is a simple short back and sides, which you can ask your barber to do completely with scissors; for shorter, more precise sides, ask for a taper (gradation from shorter to longer). The hair on the top section of your head should a couple of inches long.
How do you style it?
This is the best part – no combs, brushes or hairdryers are needed. Just take a small amount of water-based pomade and a paste and mix them both into your hands. Apply into towel dried hair, from the roots first, and rake through backwards with your hands, creating a parting as you do so. Pat down the sides with the remaining product.
Who does it suit?
This is a great option if you’re looking to smarten up a bit after the summer, but without going through too much hassle and without looking too austere, like many smart looks will do. Try to avoid it if you have a widow’s peak, or receding hair, as this will only make the recession look more prominent.
Facial hair option?
This can look nice and preppy (in a good way!) with a clean shaven face, or some light stubble; perfect for a refreshing new Autumn look.
Products: Ruffians Classic Pomade & Ruffians Styling Paste

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imageChoppy crop – Stylish Sophistication

What’s the cut and how do you get it?
A crop is always the classic way to go – no hard lines, and the length around the head pretty much all the same. So you don’t look too fusty, ask your barber to ‘point cut’ the top section (vertical downward cutting, rather than horizontal), which will decrease the weight which in turn adds texture.
How do you style it?
Again, a very simple styling technique, with no proper tools required. Allow your hair to dry. Take a matt clay, and work it into the roots of your hair. A good one will help to coat the hair’s shaft, which gives the illusion of thicker, textured hair.
Who does it suit?
This is ideal for those who need to relax a little bit, but still look sharp and refined. Also ideal if you have finer hair, as the texture and product can conceal any thinning patches.
Facial hair option?
To add a bit of interest here, you could grow a little beard (if your job allows you to); this can help to add a bit of ‘cool’ to a classic look.
Products: Ruffians Rough Matt Clay and Ruffians Argan Beard Oil
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imageSlick back – Sleek and Streamlined

What’s the cut and how do you get it?
The cut should be a short back and sides and scissored all over – using clippers will make the hair too short, which will end up not being supportive enough for the hair you are slicking back.

How do you style it?
Take a water-based pomade. Rub into your hands evenly, and apply into your hair from the roots and push back. Once the whole head of hair is covered in the pomade, use a fine toothed comb, creating a parting where desired (usually this is best on the side, towards the corner of your forehead). Remember to comb back the sides with the pomade too, otherwise it will fluff out. Allow the product to set before touching it again – and then, if it looks a bit out of place later on, you can always add a bit more water a restyle.

Who does it suit?
As the hair will be pushed back away from your face, this look is good for those with a decent bone structure and less well for those with rounder faces. Perfect for office environments and for those who mean business.

Facial Hair option?
You’ve gotta be clean shaven for the full impact here. Think ‘Patrick Bateman’ – but less of a psycho, of course.

Products: Ruffians Classic Pomade, Ruffians Facial Scrub, Ruffians Sandalwood Shave Gel and Ruffians Facial Moisturiser

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imageSweep back – Volume and Texture

What’s the cut and how do you get it?
The sweep back is the result of some months of growing out – and perhaps you don’t want to say goodbye to all of your hard work by cutting it all off. Never mind – you can still look smart with this length of hair… after all, Mr. David Gandy consistently makes this look work, and he’s hardly known as scruffy. Make sure that your hair is at least a couple of inches long at the front, so that you can push it back from your forehead, so it rests on the hair at your crown. This should be a totally scissored cut, with added point cut texture.

How do you style it?
Easily. While your hair is still slightly damp, spritz in a Sea Salt Spray, and distribute with your hands. Use a blowdryer, and when almost totally dry, take some paste, rub it over your hands and rake backwards through your hair, from the roots. Scrunch dry to enhance your natural wave, but make sure the silhouette is directed backwards rather than to the side to keep the look smart and in place.

Who does it suit?
This is good for people with a thick head of hair. If you’ve got a rounder face, push the front of the hair up, in order to give the overall shape a bit of height; inversely, if you have a longer face, make the hair a bit flatter to keep the proportions looking good.

Facial Hair option?
How about growing some even stubble, or a short beard? This will give a bit of rugged sophistication to your look, if it’s kept neat and tidy at all times.

Products: L’Oreal Beach Waves and Ruffians Styling Paste

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Anti-Grooming – The Latest Man Trend for 2016

WORDS BY JAKE WATKINS

imageFrom the dictionary: Groom; Verb – to tend carefully as to person and dress; make neat or tidy.

Until recent decades grooming for men was kind of an in-joke. We snickered and sneered at guys who seemed to spend inordinate amounts of time clipping and cleaning their nails, checking for blackheads in the mirror or comparing deodorants at the store. Guys got dirty and ladies appreciated our gritty surfaces and musky odors (at least that’s what we told ourselves). Grooming was the exclusive domain of women and the wealthy who had nothing better to do. Oh how times have changed.

Of Deodorants and Isaac Newton

Today, men’s grooming products fly off the shelf to the tune of tens of billions of dollars in annual sales and with markets like China just beginning to open up to the concept the future seems bright for this once neglected sector of the cosmetics industry. However, as Isaac Newton noted waaay back in the 17th century, every action creates an equal and opposite reaction and it could just be that in 2016 we’re seeing the reaction to good grooming in the form of the anti-grooming trend for men.

2016 An Anti-Grooming Odyssey

imageIt began as the faintest murmur, nothing more than a curiosity really, that crept through the backstage areas at a few fashion houses. Some next-gen male models were tired of spending hours primping and preening before big shows. They wanted an easier way and they found it by just showing up, tossing on the clothes and heading for the runway. A few designers took note of this new “look” and decided all their models should adopt the approach, even ordering them not to shower before big shows.

One thing led to another and style conscious guys on the street began emulating the look. Before long not-so-style-conscious guys began to take notice and ask themselves “Why should I invest time and energy in grooming if nobody else is?” and next thing you know dirty fingernails were popping up all over the place and we had a full-fledged (anti) trend on our hands.

The fashion industry tried to put a responsible spin on the whole thing, stating that it’s very calculated and that their models must still have a healthy glow to their skin etc, but most guys who’ve gone lumberjack aren’t listening. They’re embracing their inner slob and just letting themselves go, much to the consternation of women everywhere.

The Way Forward

imageWhile reasonable people can debate whether in fact male grooming may have stepped off the ledge in recent years with the boom in laser hair removal, Botox, eyebrow tats, pectoral implants and waxed butts, abandoning the neat and tidy altogether doesn’t seem like an entirely rational response. Surely there must be a middle ground where men can be well-groomed without having to lipo their spare tire or Botox every one of their crow’s feet. Here are a few suggestions that may help restore balance to the grooming force:

● Beards: Beards are cool as long as they’re not allowed to run wild. Many women actually prefer a neatly trimmed beard to the smooth look, so go ahead and scruff it up, just spend a few minutes every couple of days tending to those loose ends.

● Waxing: If you’re a guy with a normal amount of body hair what’s the point of waxing those glutes unless your partner asks you to? On the other hand, if you’re in possession of a serious gorilla back, waxing can do wonders for your love life.

● Plucking: Plucking can seem like a vain pursuit but the older you get the more aggressively your eyebrows begin to stake a claim to facial dominance. Plucking eyebrows then is one grooming exercise that should probably be retrieved from the waste bin.

● Botox: This is a tough one. Let’s just say that Botox should never be considered a ‘must’ but there are definitely instances when smoothing out a few valleys in the face can provide a welcome boost to the self-esteem. Approach it on a wrinkle-by-wrinkle basis.

I mean, there’s a scene in “Pulp Fiction” where Samuel L. Jackson announces to John Travolta that he’s going to spend his remaining days “walking the earth.” Travolta responds “So you decided to be a bum.” While abandoning good grooming practices may not put you squarely in the “bum” category, if left unchecked it will surely give you a nudge in that direction. So don’t be a bum. Find the middle path with grooming and put a smile back on your lady’s face.