Amara, the luxury style and interiors E and retailer have branched out into another room of the home, this time the bathroom, no not taps or tubs but a very well curated collection of niche and premium mens grooming products. Yes, this from brand more known for stocking interior brands from Alessio to Zaha Hadid, but trust us this is well worth checking out.

Initially starting life as an interior design business and has always been about bringing designer style and expert knowledge into every home. Created by husband and wife team, Andrew and Sam Hood, the company has utilised their combined strengths from the very beginning. Sam’s career in retail fashion nurtured her innate talent for styling and staying ahead of the trends, and she found her calling in interiors after project managing her own home renovation. Andrew’s business know-how and acumen come from spending over twenty years as Head of Equity Trading at a large US investment bank until 2004.

For this latest brand extension, Amara have gathered together the perfect products to help you look and feel your best. From kits to make sure your beard is on top form, to facial moisturisers keeping your game face strong. They have sourced a collection of premium and artisan brands that sit perfectly among the Amara home, including Triumph & Disaster, Men’s Society, Bamford and Portland England. So remember whether your playing the field or trying to make a good first impression, it’s the small, subtle details that count when it comes to men’s grooming.

The Men’s grooming is changing and growing at break neck speed, real creativity also takes pride of place when it comes to choosing, using and enjoying male grooming products with inspired and natural originality. ManCave as a grooming brand believe affordability and being easily accessible should go hand in hand. It stands for premium performance with natural products. The brand’s ethos is based upon producing a performance led natural products that are suited to every man’s everyday grooming needs and wants.

Founded in 2010 the range caters for both the mass and prestige consumer, offering a grooming range offering natural performing products with accessible, premium branding. The range consists of ethical products and contains no parabens, sulphates or aluminium.

The Mancave range is divided into Skincare, Haircare, Body and Shaving with items including: ManCave’s Lemon & Oak Shower Gel which combines Lemon oil, Vetiver and Bergamot to uplift, ManCave’s Natural ShaveGel which features a unique built-in Pre-Shave performance with Meadowfoam Seed & Tea Tree oil to give a closer premium shaving experience, and ManCave’s innovative natural hydrating facial moisturiser, enriched with bioactives and UV absorbers to create a soothing easily absorbed formula.

The renewal of the CARVEN menswear collection started at the beginning of 2015 with the arrival of creative director Barnabé Hardy. For his début collection, Hardy reinvented the classics,  including a complete and functional wardrobe that can be worn from dawn till dusk. The soft lines and rounded shapes are his homage to the C in the CARVEN logo. The collection is completed with an evening wardrobe through a reinterpretation of the tuxedo and a pleat-fronted shirt. The CARVEN male has undoubtedly grown into a man.

CARVEN PARFUMS is now introducing a new perfume into its men’s fragrance range with a scent as intriguing as its name, L’Eau Instense. It is characterised by fresh notes of mint, Italian lemon and grapefruit, followed by a gradual build-up with hints of birch leaves and lavender, before drawing its real power and intensity from a bouquet of ginger, cardamom, cedarwood and ambery woods.

The unmistakably masculine, sturdy, pure and perfectly defined shape of the bottles is universally popular, one of which is all dressed in lacquered finish. The front side of the bottle is optical white with the pattern of an imaginary shirt and transparent sides. In addition, its matte grey case is threaded with shiny metallic silver.

Next week sees the launch of The Grooming Station pop-up at St Pancras International Station. Showcasing the crème de la crème in men’s skincare and hair-styling, this eight week residency at London’s landmark commuter and retail hub will offer products and services by some of the leading names in male grooming, the likes of Bumble and bumble, Clinique For Men, LAB SERIES Skincare For Men and Origins For Men.

In its very first incarnation, this dedicated men’s space invites weary commuters to troubleshoot their skin and hair-care woes with the help of expert groomers and stylists who will be on hand seven, yes seven, days a week offering a 5-10 minute Consultations in  “Freshen-Up” Skincare and a 5-10 minute “Tidy Up” Haircare.

For commuters with no time to cleanse and treat tired skin, Clinique For Men, with their customised approach to men’s skincare will demonstrate the very best in grooming tools and know-how with their innovative Clinique for Men Sonic Brush and Skin Diagnostic tool.

Plus, for those seeking a re-energising boost with instant benefits, the technology-packed LAB SERIES AGE RESCUE+ Water-Charged Gel Cream is the ultimate quencher for thirsty skin and part of a high-tech product suite designed to transform your skin’s appearance.

Now if you Detoxed for Jan but forgotten to detox skin? Origins will be offering detoxifying skin consultations featuring the brand’s bestselling Clear Improvement Active Charcoal Mask. Powered by Active Charcoal (the season’s hottest skincare ingredient), the detoxifying mask acts like a magnet to draw out pore-cloggers clearing the way for skin to act its best. Plus, as an added bonus, Origins will be giving away a free charcoal juice from Maple and Fitz with every consultation! Mmmmmmmm.

If that wasn’t enough, Über cool, New York hair brand Bumble and bumble will treat you to a “Tidy Up” hair consultation, a quick fix dry style that will make sure that you. Don’t like wax, pastes or hair creme? Let the Bumble and bumble stylists introduce you to Sumotech – a moulding compound that’s a combination of all three (and a marvel of modern technology). So if your thinking of a promotion, once these guys have finished with you, wouldn’t be a bad time to go for it !

Not only a one-stop-shop for services and your favourite grooming products, The Grooming Station will be partnering with some of London’s finest tradesmen, offering guest services in shoe shining and barbering from Oliver Sweeney and Manifesto as well as revitalising and invigorating pick me ups from OHAYO and Sipsmith.

A recent study carried out by Gillette‘s own in house Research and Development department found we are doing our skin not only a disservice but damage in the way we are shaving. And why should we pay particularly any attention to this research ? Well, for over 110 years, Gillette has delivered precision technology and improved the lives of over 800 million men around the world while assisting them with products for their skin and grooming routines. It found most guys take on average 170 strokes every time they shave, now of them 170 strokes, up to 120 of them are re-strokes over the same area of the face. The problem being, after the initial strokes have wiped away most of the protective shave gel, which acts as a buffer between our skin and the cold metal of the blade.

Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes. Instead of expecting guys to change how they shave, Gillette decided it had to  make its best razor blades even better to shield guys from irritation. Their new Fusion ProShield razor with lubrication before and after the blades shields against irritation during every shave – no matter how many strokes he takes.

Fellas have many grooming habits which ensure they are looking their best. But guys are often in auto-pilot mode doing these and other typical activities throughout the day, I means most of us are normally still fast asleep when we shave, the vast majority of the time. Some guy auto-pilot behaviours may include stroking their facial hair when thinking, sucking in their gut when seeing someone they are attracted to and taking a surprising number of strokes every time they shave. When it comes to shaving on auto-pilot, guys re-stroke over the same area, wiping away the shave gel. Shaving over the same spot without lubrication can cause skin irritation, redness and bumps that keep men from looking and feeling their best. That’s why the Gillette boffins dreamt up the Fusion ProShield, engineered to proactively shield against irritation, with new lubrication before the blades in addition to the Lubrastrip after the blades, while still delivering the closeness we desire and demand.

Such new features of this razor include, the thinnest, finest blade edges with less tug and pull on the skin, Blade Stability Bar maintains optimal blade spacing for exceptional comfort,  MicroComb to help guide stubble to the blades and two Lubrication Bar and stripe varieties in standard Yellow and a Blue chill with cooling technology.