The iconic Italian Fashion House, Versace, release their latest incarnation into the world in the form of Dylan Blue, a new Male Fragrance range.

“Dylan Blue is the essence of the Versace man today. It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma. I love how it takes traditional notes and scents and makes them totally modern, totally fresh for today, and tomorrow.” Explains the matriarch of the family Donatella Versace.

The launch of this scent, sees the Versace Family reunite with an old friend and long time collaborator, Uber Fashion Photographer, Bruce Weber, who created the accompanying imagery for the campaign to support this new launch.

Weber said of his inspiration for the campaign, “I’ve been watching lots of movies lately where the actors are mixed martial arts fighters. It seems like they are always proving themselves, so that the women characters will fall in love with them. I thought it would be interesting to do some photographs and make a film that dealt with this kind of relationship.”

The scent itself is a fougere composition, woody with with fresh aquatic notes, Calabrian bergamot, grapefruit and fig leaves at the top, develops with a heart of violet leaf, papyrus wood, organic patchouli, black pepper and ambrox. Mineral musks, tonka bean, incense and saffron wrap the composition up and give it a Mediterranean freshness.

Of course a commodity where you mix Donatella Versace and Bruce Weber is going to have an explosive element and that comings in the shapely form of Supermodel of the moment, Gigi Hadid teaming up the sexual chemistry with male model Trevor Signorino, the Dylan of the piece.

Since its launch in 1964, Aramis, has pioneered the prestige men’s grooming market with exclusive fragrances and skin care products exclusively tailored for the wants and needs of men. It was the first-ever men’s scent to be sold in department stores and was deemed not only as an over night success but a masterpiece in male fragrances. Over the years, Aramis has given birth to the successful Gentleman Collection and Lab Series for Men lines, but the original classic still enjoys a dedicated and loyal following today. It is sold in more than 120 countries worldwide.

It’s latest incarnation, embarks on what can only be described as a new scent for the powerfully energetic and unequivocally masculine Aramis man. Aramis Voyager is both powerful and sensual and a real departure from its past brotherly scents. A new interpretation of classic elegance, this scent is inspired by the modern contemporary man and his love for adventure and discovery, whether that be in work or play. This captivating fragrance arouses the senses with a vibrant mix of notes including ginger, exotic woods and aromatic spices including nutmeg and tonka bean.

The Real Shaving Co. is a Somerset, UK, based brand right at the forefront of global male grooming, offering superior barbershop shave and skincare products, since 1953, for men wanting to look impeccably groomed. It all began by working alongside some of Britain’s finest barbers; in tandem they developed expert, professional products for men, who want the qualities of that barbershop shave but from the comfort of their own home.

To this day they still work with some of the leading technical experts to ensure their formulations are tip top. Manufactured in the heart of beautiful Somerset, the products combine modern quality formulations with decades of specialist shave expertise.

The collection is based around their three step system, which includes hardworking shave gels, creams and moisturising products for both normal and sensitive skin.

1– PREPARE

The brand believe it’s time you said goodbye to soap and water – traditional bar soap is rather harsh and tends to dry out the skin and relying on water won’t shift dirt, sweat and pollutants that your skin has been exposed to during everyday life. Say ‘hello’ to proper skincare and take a modern approach to cleansing and nourishing your skin. The vital cleansing process prepares the skin for the next stage by lifting the beard bristles, ensuring the face is smooth, soft, squeaky clean and ready for shaving. Traditionally, a barber does this with a hot towel but The Real Shaving Co. does it just as well and faster!

2 – SHAVE

Shave with success using step 2 products, which are formulated to be exceptional at one thing: helping remove unwanted hair from the face, efficiently. The collection is particularly good at helping to prevent cuts or razor burn, leaving skin feeling smooth, healthy and nourished. Prefer a cream to a gel, tube or aerosol? Or is skin sensitive and needs extra hydration? The Real Shaving Co. has a formula to suit your needs, lifting whiskers off the face, reducing friction and resulting in a smooth close shave, free from nicks.

3 – MAINTAIN

Even with the sharpest tools and the best preparation, shaving is hard on skin – and the outside world is tough on the just-shaved. Soothe, hydrate and replenish moisture with one of the step 3 products. If you’re worried about lines and wrinkles, try a product with Q10 technology for visibly younger, firmer looking skin or chose added SPF to provide daily sun protection. For those who like to keep it traditional, a post-shave balm will immediately calm discomfort or irritation from shaving.

However, two of our personal favourite products from the range are the Moisturising Shave Gel and the SPF 15 Anti-Ageing Moisturiser. The Moisturising Shave Gel – provides a protective barrier for ultimate razor glide and precision shaving, to help prevent nasty nicks, bumps and razor burn. Contains Seaweed Extract and Aloe Leaf Juice to help soothe and moisturise the driest of skin.
Whereas the SPF 15 Anti-Ageing Moisturiser is an award-winning advanced formula that defends against premature ageing and the effects of modern living with UVA and UVB filters. SPF15 protects the skin from daily sun damage, while anti-ageing Q10 technology targets wrinkles for visibly younger looking skin. Enriched with Cocoa Butter to soothe and condition the skin leaving an all important matte finish.

Air Pollution is on the rise, fact, and a part of urban living is, you are much more susceptible to and the effects of Air pollution. Over 50 percent of the world’s population lives in urban areas, a percentage that is expected to increase to 66 percent by 2050. But we need to remember for all the disadvantages of City living its also packed with perks – culture, art, restaurants and diversity, just to name a few. But life’s all about balance and at the same time all the big city benefits, urban environments can wreak havoc on your skin.

This week see the launch of a new product, URBAN BLUE Detox Clay Mask, by those clever folk at LAB SERIES. We can’t forget that our skin needs a good detox every now and then.

What this new product does is to help detoxify skin from surface toxins and excess oil. The powerful and absorbing mask boasts a blend of clays, charcoal and other high performance ingredients. Each helps to decongest and unclog pores, reduce their appearance and absorb surface shine. Pores are instantly and deeply cleansed, removing any hardened sebum, dry skin cells, dirt, debris, toxins, and environmental pollutants. Skin is detoxed and left looking healthy, clean, and shine free.