A new edition to the market – Edition one

Let me introduce you to an exciting new menswear brand who are utilising technology to bring made to measure shirts to the mases.

Edition One is a new made-to-measure shirting e-commerce menswear brand which has just launched in the UK, bringing exciting new technology to the menswear market. Ready to shake up the way men buy shirts and help every customer to find the perfect fit for his body type, whatever that is, Edition One is moving away from all standard methods.

Taking into consideration how e-commerce has changed the dynamics of the traditional physical retail model with high upfront costs, the complexity of online operations as well as fit finding is one of the biggest unsolved problems, Edition One is thinking one step further and, as a result, has turned their supply chain upside down. Edition One has built a streamlined on-demand supply chain that allows it to manufacture single pieces of clothing and deliver them to the customer in around two weeks. The secret lies in technology-enabled and a highly automated process; within mere hours of an order being placed through the brand’s web shop, a digital garment pattern is created, and the fabric is laser cut accordingly at the factory. 

With each shirt made specifically for the customer, Edition One allows customisation of the size and style of the desired shirt. By working closely with leading data scientists focusing on 3D body scans, Edition One is introducing ‘Alfred, your virtual tailor’ to help the customer overcome the hardest piece in the puzzle: get the initial body measurements into the system.  Alfred is essentially a measurement prediction algorithm that is based on a short 30-second survey where each customer is asked for height, weight, age, and specifics of their body shapes. As soon as this is done, every purchase becomes as easy as copy and paste in a different style and fabric.

Edition One’s debut collection consists of a wide range of formal and casual shirts, as well as overshirts and polos, tailored from high-quality fabrics from mills in Italy, the UK, Portugal and Japan.

Bear a thought – GUESS Originals Fall 2021 Bear Collection

Celebrating their 40th anniversary this year, The GUESS Originals Fall Bear collection is inspired by the original GUESS bear, a staple design feature originally introduced in the mid 80’s. First designed on quintessential GUESS Jeans crewnecks, the bear design played an important role in creating attention and interest during the early years of the company. Now, around 35 years after it was first created, the brand revisits the bear design for the latest GUESS Originals collection.

The men’s and women’s 21 piece collections embody a playful, laid-back moment while going beyond printing the graphic onto the GUESS crewneck in a way it was originally used. The brand elevated each style, capturing both the texture and essence of the original bear. Sherpa was used on accessories, jackets and layering pieces, bringing the bear back to life. All-over embroidery was designed onto classic denim jackets, as well as an intarsia sweater and puff print/foam embroidery technique to cross vintage heritage with modern design features. This collection is a moment for GUESS Originals to display its deep history in a light-hearted, yet contemporary way.

The men’s collection offers an array of striped and solid long and short-sleeve tees, sweatshirts, crewnecks and are seen alongside a stand-out sherpa denim jacket. The women’s capsule mirrors men’s by offering easy fit tees, hoodies, cropped crew neck tops, a sherpa jacket as well as a sherpa denim jacket. An assortment of beanies, baseball and bucket hats round out the collection with a variation of socks and sherpa crossbody flaps, backpacks, totes and bear belts.

British Design, sportswear and Heritage all in one collaboration – Umbro X Nigel Cabourn

British sportswear brand Umbro kicks off AW21 by teaming up with cult Brit designer Nigel Cabourn. In a celebration of vintage-inspired football and rugby kits, the new unisex collection puts a contemporary casualwear twist on a selection of iconic silhouettes.

The Umbro x Nigel Cabourn collection takes a contemporary design lens to football and rugby styles from the late 1940’s to early 1950’s with ten key styles reinterpreted for a modern design-led consumer. The partnership debuts with a ten style collection which not only acknowledges Umbro’s commitment to the footballing world, but also the brand’s recent step into rugby as Official Technical Kit Partner to England Rugby.

The range includes Umbro’s iconic Drill Training Top in RAF Navy with matching Training Pants, both featuring an embroidered diamond logo and pocket detailing. A pigment dyed Training Sweater in RAF Navy or Dirty White also appears and features a distressed two-colour Umbro x Nigel Cabourn print on the back. Hero silhouettes include the Regiment Rugby Top in blocky Gold or Sky Blue horizontal and vertical stripes, each featuring oversized ‘N’ and ‘C’ back patches.

A selection of key accessories completes the collection. With its vintage sports shoe shape – a nod to the snowballing trend towards vintage-inspo lower-profile sneakers – the Umbro x Nigel Cabourn Trainer is available in RAF Navy with a roughout suede upper and contrast Dirty White sole unit. Also available are ribbed beanies in RAF Navy and Sky Blue as well as an aged leather WW2 Rugby Ball with a gold foil embossed Umbro x Nigel Cabourn logo.

Cream of the crop – all-natural vegan-friendly grooming brand Hoosh

From six packs to hairy backs a new 100% vegan hair removal cream for men of all shapes and sizes has been launched by Hoosh.

This new UK brand brings a fresh dimension to the men’s grooming sector  – embracing an array of natural ingredients to produce the gentlest, user-friendly hair removal cream on the market.

The new metrosexual male has boosted grooming with hair removal products expected to witness a 5.5 per cent growth annually. Globally the industry is expected to be worth $3.2B by 2025.

Hoosh is symbolic of today’s diverse and inclusive society. Hoosh stands for body-positivity and to instil confidence in men. It is about encouraging pride in our bodies and to raise awareness of the importance of taking care of your body. Hoosh is about empowering men and giving them representation in the beauty/cosmetic world.

Hoosh men’s removal cream is formulated using Aloe Vera, Chamomile Oil, Neroli, Hamamelis Virginiana Water, Coconut Oil, Provitamin B5 and witch hazel water to give men beautifully smooth, hair free skin.

Gentle on the skin, Hoosh is easily applied to the body and rinsed off in the shower in just three minutes. The addition of neroli has eradicated the less-than-appealing odour associated with hair removal creams to leave the skin smelling fresh.

Hoosh has been developed with all men in mind and can be used all over the body to remove hair without fuss.

The Hoosh packaging has been purposely designed to appeal to all men and to distinguish it on the shelves and from the ‘lookalike’ women’s products on the market.

Socks are for life not just for Christmas- Bombas

The cult US socially conscious sock brand with a mission to help those in need, Bombas, recently launched in the UK.

Bombas was originally founded because socks are the #1 most requested item at homeless shelters in the US. Through the brands ‘One Item Purchased = One Item Donated’ model they have donated more than 50 million items to those in need, at risk and experiencing homelessness.

Bombas prides itself that for  every pair of their wonderful socks purchased, a pair will be donated to someone experiencing homelessness (with antimicrobial properties for foot health and reinforced seams for greater durability), through their 1 for 1 model and with the help of their U.K partner St Mungos, so you can do good, whilst looking and feeling good this season. 

With its hero line of socks, slippers and underwear and they are offering seasonal options in celebration of Christmas-time and gift-giving.

Details on the Christmas range can be found below, including incredibly fun and festive patterns that anyone on your list will fall in love with.

  • Holiday Dress Calf Giftbox
  • Socks made for the full spectrum of cool-weather celebrations: Dress them up for your fanciest festivities, or dress them down for your wintertime walks.
  • Festive Merino Wool Calf Sock 4-Pack Gift Box  A gift that checks all the boxes. Made of incredibly soft Merino Wool, a magical wonder-material that’s mind-blowingly soft and will keep you warm all winter. Including incredibly fun and festive patterns that anyone on your list will fall in love with.
  • Christmas Snowflake 4-Pack Calf Gift Box These Bombas socks may look icy, but they’re cozy, warm and incredibly soft. Giving them is like giving someone the gift of a snow day, but better, because there’s no shoveling involved.

Colorblock Merino Wool Calf Sock 4-Pack. A super comfortable (and super giftable) sock drawer upgrade ready to warm hearts and feet alike, featuring natural moisture-wicking properties

To keep your feet dry and cozy. Merino Wool is like regular wool, but even softer, and never ever itchy

And its not just for the guys, for the ladies in our lives. Festive Merino Wool Calf Sock 4-Pack Gift Box A gift that checks all the boxes. Made of incredibly soft Merino Wool, a magical wonder-material that’s mind-blowingly soft and will keep you warm all winter. Including incredibly fun and festive patterns that anyone on your list will fall in love with.

So please remember give the gift of giving this Christmas with Bombas’ and for every incredibly comfortable item purchased, Bombas donate an item to leading UK homelessness charity, St Mungos through their One Purchased = One Donated model – so you can do good, whilst looking and feeling good this season.