HUGO the younger brother range of the Goliath Fashion house HUGO BOSS are launching a personalisation Pop-Up in London this coming week (22nd to 25th November 2018)

Fans of the signature HUGO reversed capsule will be able to customise a limited edition collection of t-shirts and sweaters printed with their name – or any word they like – at an special four day Pop-Up. The HUGO brand is all about celebrating individuality – and they want to encourage customers to embody the spirit of the brand and use the personalisation Pop-Up to make their own statement. 

HUGO is designed for those who take their own approach to style, and next week we’re offering customers the opportunity to create their own personalised unisex t-shirts or sweaters at Westfield London in White City. Those who can’t make it down to the pop-up will also be able to customize online.

The signature HUGO reversed logo capsule has become a favourite amongst the Instagram community for its selfie ready design. In fact, the entire reversed logo concept started because the brand noticed that the HUGO logo was appearing backwards on social media when fans tagged #iamHUGO in their mirror selfies…. and so HUGO simply reversed the logo on the product itself! To convey the HUGO spirit of individuality, customers are always encouraged to create their own unique look and then post their images under #iamHUGO and tag @hugo_official.

How many different style variations is it possible to create if you’re buying a shirt? Well if it’s hand- finished and has the Apposta label in the back, around 3.4Billion! Think about it, What material, what colour or pattern, what cuffs, what body shape, what collar, a monogram, a contrast insert, a pocket, what buttons (and even how they are sewn on!). There are 30 different collar types, 8 cuff types, 6 body fits amongst the myriad personal choices. Added to this they offer more than 2900 fabrics, primarily from Italy’s best mills. WOW !

This service is totally unique and what’s more it works. A hard earned reputation based on the quality of their product, service and affordability. 96% great to excellent rating on Trust Pilot, based on over 1300 customer reviews is stunning testament to this. Check out their Trust Pilot rating (https://uk.trustpilot.com/review/apposta.com) for validation of that. 

The literal meaning of APPOSTA, is on purpose, intentionally, deliberately, a stylish highly experienced addition to the world of the individualisation. The company is based in London, a decision the co-owners made in view of the capital’s growing status as a world renown hotbed of tech innovation, research and development. Gianmarco Taccaliti, 4th generation shirt-maker and co-founder and his tech expert partner Gianluca Mei have, in Apposta, created a business which is harnessing cutting edge digitally driven systems to produce unique, individually designed products on a large scale. In this instance merging the unmistakeable quality, experience, expertise and skills of traditional Italian craftsman made shirts yet allowing a virtually limitless choice of unique combinations and variations – the one in a 3.4Billion Shirt! 

To start this entire mind boggling, but surprisingly simple process, you can choose between creating a shirt from a blank canvas or personalising one, and in either case you can select a standard size or use your own measurements (which are of course stored in the event that you want place another order sometime in the future). They will quite happily make your shirt to a standard format, but in reality the customisation processes has been designed to be user friendly so why would you not want a design which, when finished/manufactured, is guaranteed to be perfect and completely unique to you?

Yeah but surely this system must be super expensive, right ? Well, with so much on offer to choose from you might actually overlook the best part – Importantly the price of your shirt is determined only by your choice of fabric – all your personal customising and having a shirt made to measure, from the very first pick you make, everything else is then included, giving you a truly bespoke garment. From order to delivery will usually take just two weeks, which is honestly, exceptional for garments cut and finished by hand in Italy. Prices range from £60-£200, with Special Reserve cloths priced from £470-£740. Ideal for a Christmas gift for a very loved one or even YOURSELF ! 

Yes the most wonderful time of the year is almost upon us and our thoughts start to dwell on, “Ohhh God what do I buy X for Christmas?” Or even “What do I want for Christmas?” Now, hear me out here, if I said sock! Normally, you’d be right to tell me to foxtrot Oscar and shove those aforementioned socks where Santa won’t find em. But let me tell you about Morrow Outfitters. 

Morrows Outfitters is a family run business established in 1912, suppling high quality garments for the everyday gentleman, and are specifically famous for their range of socks. Let’s take you back to 1912 – Albert Morrow opened his first shop in Liverpool. He was committed to providing high quality products and also appreciated the importance of satisfying the needs of his customers. It was for these reasons that the business flourished for three-quarters of a century.

In 2011 Philip re-established his great-grandfather’s business in London. Philip is the fourth generation selling menswear under the Morrow’s name. Philip Morrow knows every supplier, he designs every sock, manufactured in the Midlands and he’s always ensured that the family heritage isn’t lost. The factory used is a fourth generation business, having been in hosiery industry since 1895. They are one of the few remaining independent hosiery manufacturers in this country

Philip became aware of the trademark for a high quality sock: the ‘hand-linked’ toe. This is the process of closing the toe seam by matching the stitches on either side of the unfinished sock. These stitches are linked together to provide the wearer with an essentially seamless toe. This is the alternative to machine linking which overlocks the seam and often causes discomfort and irritation when wearing well fitted shoes. All of the socks sold by Morrow’s are made using this traditional method which requires considerable skill.

The present aim of the business is to take the best of the past, including business methods and style, and combine it with a contemporary twist to fulfil the needs of the present day customer.

Morrows Outfitters have had a very busy 2018 – they’ve opened their first permanent store on Putney High Street, London and have a number of Christmas pop ups open/opening throughout London for the festive period.

WORDS BY ISAAC PERRY

Well hasn’t this year gone awfully fast! We are already in November and 2019 is creeping up on us incredibly quickly but before this we have a very important day to celebrate. No we aren’t talking about Christmas but Black Friday. 20% to 30% off in many of your favourite stores and the one-day where you spend too much money without actually regretting it. From Essentials to statement pieces, shoes to jewellery, there will be something for everyone this Black Friday and how can we help you may ask? Well, we have rounded up some of our favourite pieces from brands that have previously offered pretty good (awesome) discount codes in the past, so keep your eyes peeled!


ASOS

Well we may as well start with the big ones.  ASOS always offer some of the best discounts and have recently introduced some new brands, which are offering items perfect for this up and coming winter.

Collusion is the standout for us at Clothes Makes The Man with it simply offering more adventurous options in some classic pieces of clothing such as a knitted jumpers and different variations of jackets both Puffers and Overcoats, this is definitely a brand which you should check out not only for the colours & patterns but also the quality they offer for the price points, it’s ridiculous!

John Lewis

John Lewis is a store that has quite literally got something for everyone with it offering electronics, home wear and beauty items as well as clothing so if you are looking for any deals in these areas look no further. TV’s, Bedside cabinets or Razors check them out! One section that did standout to us though was the range of T-shirts they offer with a huge selection to suit all age ranges and styles.

However our standout piece is the Fred Perry Laurel Short Sleeve Graphic T-Shirt, it’s the perfect day-to-day tee but shows off the logo whilst keeping it classy.


Serge DeNimes

Accessories are a massive part of outfits now a days and if they are worn correctly make it ten times better. This winter layering is key and no we aren’t talking about jackets, we are talking about necklaces! Serge offers a large range of necklaces all perfect for wearing alongside one another, however after seeing a recent picture uploaded by them we fell in love with the combo of their Gold Crucifix Necklace and the Gold Lady Guadalupe Necklace, trust us when we say you should check them out not only for Necklaces but Rings, Earrings and Bracelets as they have some of the best in the game!

Amazon

Amazon is the hub of everything, no matter what you want simply go on Amazon and you’ll find it! We have found a couple of pieces perfect to treat yourself to this Black Friday, with the Amazon Echo being our first pick, place these throughout your house and you can simply control everything, lights and most importantly the music in your house as this controls the whole mood and can start your day off on a more positive note.

Fitness has become a massive part of our day to day lives and we are now watching aspects of our lives as simple as how many steps we do a day but how do we keep track of this? The Fitbit, not only do they have the older rubber straps but you can dress them up with a range of new and improved straps allowing you to wear it all day every day, sounds perfect, doesn’t it?!

“The North wind will blow and we shall have snow“. So the infamous rhyme goes, to prepare you all for what the season may well throw at us. In the third and final post of this season’s “Ask the experts” we’ve sort the wise counsel to that age old quandary “What is your ultimate coat for this Winter?” below you we find the answers from a prestigious panel of menswear buying experts ranging from on-line e-trailers to traditional department stores to more niche boutique retailers, all eager to inform you of their desired brands for Autumn this year.


Olie Arnold, Style Director – MrPorter
Brunello Cucinelli’s Shearling Peacoat is a favourite of mine for winter. Reminiscent of 1960s naval coats, this enduring style has been made with premium Italian fabric, providing exceptional warmth for the wearer. Style the coat with a pair of black cord trousers for a casual winter weekend look.

Simon Pickering, Buying and Merchandising Director House of Fraser
It would have to be the classic padded jacket as this should be a staple wardrobe piece for every man. They are lightweight but practical and can be layered up with a casual blazer or under an overcoat to give extra outfit building options. Something like this down fill jacket from Polo Ralph Lauren is perfect for the season.

Jack Cassidy, Buying Manager, Men’s Designer / Formal / Contemporary Selfridges

We’re seeing a lot of nylon in many designers’ collections and you definitely can’t go wrong with a marble-print Dries van Noten coat, or a classic puffer by Stone Island.

Pete Parry, Founder and owner – Steranko
My ultimate coat for this winter is the YMC Groundhog Jacket in checked wool. It’s a tried and tested style enhanced by quality Italian wool and sherpa fleece lining