ASK THE EXPERTS Autumn/Fall 21 – 3 POST OF 3

In the last of our posts where we ask some of the leading buying minds of the Men’s Fashion world their opinion. Today we set them the question;

What is your ultimate coat of the season?

Pete Parry, Founder of Steranko

”I absolutely love the Folk Assembly Heavy Cord jackets we’ve just got in, a heavy cord overshirt/jacket that wears like a favourite shirt, simple and clean lines.”

Adrian Gibson – Menswear Buyer, Robert Goddard

 “The Parajumpers collection is inspired by the 210th Rescue Squadron in Alaska who save lives in one of the most inhospitable terrains in the world. It was created by Massimo Rossetti after a chance encounter with a member of the Parajumpers squad in an Alaskan bar. Working on snow covered high mountains to deep artic waters their outerwear needs to be high performance and practical and this jacket, the Gobi Base is one of their classic designs. With parachute inspired clips, multiple pockets with different uses and a detachable inner liner for extra warmth and protection it really will keep you safe and warm even in the city. Made in Italy from premium Japanese and Korean nylons every piece comes with the bold embroidered arm badge making it instantly recognisable.”

Daniel Greengrass, Buyer/Store Manager , Wellgosh

“Oof… tough one. The Stoney Metal Down Jacket is a weighty number, a really nice piece. When the temperature drops it’s what I’d draw for. 

For a slightly more temperate climate, I’m a big fan of the Barbour Camo Smock; a twist on what you might expect from Barbour, less country gent, more akin to some of their recent collaboration projects (Noah / Supreme / Engineered Garments)”

Damien Paul, Head of Menswear – MATCHESFASHION

“My ultimate coat of the season would have to be Raey’s oversized trench coat in dark khaki. Raey is a British luxury brand exclusive to MATCHESFASHION, driven by making responsible clothes that people want to wear again and again. The classic trench is a staple when layering for Autumn/Winter and this coat in particular includes a military-inspired belt and double-breasted button detailing to add structure and visual interest to any ensemble.”

Harry Block, Owner at Copperfield

Ultimate winter jacket : would have to be the nanamica Goretex Down Filled Classic Cruiser Jacket

This said they have also produced my ultimate winter coat for this AW21 season. A 2 layer Gore-tex down coat, perfect for the cold wet days in the UK. It’s the detail that gets me, a large interior pocket, made big enough to fit a scarf and gloves and one hand snap buttons that can be closed while holding your phone or without needed to take both gloves off. This combined with the technical elements of Kodenshi down, a filler that enhances thermal properties by reflecting infrared rays emitted by the body makes it a showstopper for me.”

Simon Longland, head of menswear at Harrods

“Prada’s parkers with the knit lining, an interesting twist on a classic style that can be worn on almost any occasion.”


ERMENEGILDO ZEGNA, the leading global luxury menswear brand, introduces the newest ZEGNA ESSENZE EAU DE PARFUM, GOLDEN MYRRH.

The brand was founded in 1910 in Trivero, Italy, by the young entrepreneur Ermenegildo, whose pioneering vision continues to inspire the company business development in a sustainable way: to use resources for the good of others; to give back to people and to employees; to take care of the territory and communities from which the brand comes. The company is today managed by Ermenegildo Zegna as CEO, grandson of the founder and third generation of the Zegna family.

The Essenze Collection is created using the finest and rarest ingredients in nature, sourced from around the world. Inspired by the principles of couture collections, the scent is personally selected and brilliantly composed by a master perfumer to reveal its most vivid, complex and richly textured expression and highlights an individual, precious ingredient. With a richer version of Essenze, Ermenegildo Zegna combines once again exacting simplicity and unparalleled craftsmanship.

As a purveyor of luxury since 1910, the iconic brand honours its rich heritage through, the very seasonal, Golden Myrrh in a blend of the finest ingredients. From the very start, powerful pink pepper gives way to a mysterious trail of incense. Through the smoke, the irresistible glow of myrrh and deep and sophisticated oud wood set the composition ablaze.

The Zegna Essenze Eau de Parfum bottle expresses the power and sophistication of modern Italian design. Finely crafted in luxuriously weighted smoked glass, the bottle features a metallic gold-tone magnetic cap balanced by a deep base. Outfitted to impress, the soft touch, covered wood box is layered in opulence with a green suede interior and metal plaque. A paper carton sleeve adds an additional layer of protection to reveal an indulgent surprise.

(Re)Introducing Norse Projects

Copenhagen’s Norse Projects have been selling top level kit in the Danish capital since 2004, and they’ve been creating  their own wares since 2009. That’s 12 years, and 12 years is a lot of collections.They’ve cycled through a lot of designs, but this season they’ve brought back their original white Tab logo, and if you’re a clothing nerd, that’ll get you hot under the collar, even in this weather.

Norse Projects Twill Sports Cap Beech Green – £65

This cap is made from 100% cotton in a strong yet comfortable twill weave with an adjustable strap to the rear. The cap has an embroidered N logo to the front and tonal script to the back, and a woven tag to the inside rim. It’s a 6 panel design with a curved peak and it has embroidered eyelets for ventilation.

Norse Projects Frederik Tab Series Fleece Jacket – £230


Dark Navy

A winter fleece from Copenhagen’s Norse Projects, part of their Tab Series which brings back their original branding style with a logo tab to the front. It’s made from a Polartec Thermal Pro fabric, using 100% recycled polyester, with a fine mesh lining and an elasticated trim to the hem, cuffs and collar. It has a full-zip front and snap-up handwarmer pockets.

Norse Projects Aske Tab Series Waffle T Shirt Ecru – £95

A long sleeve from Copenhagen’s Norse Projects, part of their Tab Series which brings back their original branding style with a logo tab to the front. It’s made in Portugal from a comfortable 100% organic cotton with a waffle outer and a ribbed hem, cuffs and crew neck.

Norse Projects Holger Tab Series T Shirt Utility Khaki – £85

A short sleeve tee from Copenhagen’s Norse Projects, part of their Tab Series which brings back their original branding style with a logo tab to the front. It’s made in Portugal from a comfortable 100% organic cotton with a ribbed crew neck.

6 of the best Men’s Hair styling products

With party season only just around the corner, looking our best is of the utmost importance and obviously such grooming No-no’s as B O, food in our teeth/bad breathe or shaving rash are never acceptable, probably the premier grooming must have concerns our crowning glory. So, to ensure your locks attract all the right attention, we’ve select 6 of the VERY best hair styling products to use so you don’t go wrong.

First up we have Aveda’s men pure-formance pomade. Provides strong, pliable hold with excellent control. Water-based, non-greasy formula hydrates, while adding texture and definition. 

Redken Brews Wax Pomade This hair wax for men is a pomade that provides mild hold, workable hold and shine to all hair types.

Next we have Acqua do Parma MODELLING CLAY. Use this Clay for styling with a semi-structured, opaque effect that leaves hair soft and natural without drying. Its residue-free formula gives hair a medium hold that can be remodelled multiple times a day. Suitable for long and short hair, it should be applied with your fingers for a free, informal look or with a comb for a more defined appearance.

Moving on, American Crew Fiber. This fiber-like, resinous product helps thicken, texturise and increase fullness to hair.

It provides a strong, pliable hold with a matte finish and works well in shorter hair, 1-3 inches in length.

Penultimately. L’Oreal Men Expert Barber Club Messy Hair Styling Matt Clay. Create tousled, messy looks using the L’Oreal Men Expert Barber Club Messy Clay. Offering you medium hold without the crunchy texture, the clay’s matte finish leaves you looking natural and never greasy or shiny. It’s easy to rework your hair during the day, allowing you to perfect your style or mould it depending on the occasion. Working well on all hair lengths, the clay has been formulated with the experience of barbers for long-lasting results.














Harry’s Texturising Putty offers Malleable hold, matte finish with subtle definition without stickiness or stiffness. It’s manages to keeps hair tidy and is specifically formulated for male hair.

Every Gentleman’s Essential – The Essential Gentleman

Subscription boxes are becoming mainstream, particularly for the ladies market, make up, fragrances, accessories, Gin etc. However, less so within the Menswear sector, socks and underwear examples are starting to become more common place but a brand who really want to cut through the menswear market to stake their claim in it is The Essential Gentleman. With more and more of us having to start to return to the traditional office environment and which that we are beginning to see the return to more pre-pandemic form of dress, so no more trackie bottoms, say goodbye to your all day everyday loungewear.

The notion for this concept happened back in 2020 when founder of The Essential Gentleman, Hugo Warren, while shopping for a new tie to wear to a job interview. After working abroad for a few years, he struggled to find classic, affordable, and well-made men’s accessories when I returned to the UK. 

So, he set about sourcing materials and finding some talented craftspeople to partner with. On the way he added other accessories – working on the notion, that if he could make an affordable silk tie then why not a pocket square to compliment it? If you’re wearing a tie and a pocket square, then you need a decent pair of cufflinks…. and so on.

Nonetheless, the age old problem of, capital came into play, so how could Hugo order small runs of an item at a low price without negatively affecting the producer or my eventual customer.

The solution was pretty simple. He had to first find out what offcuts and materials his suppliers had, then design a box of accessories around that material. Maybe get a tie stitched in that fabric, and then source other products to compliment it. The atelier turns their spare stock into profit, and then he can offer affordable products to the customers.

So, working to these principles and offering a commitment to their customer that – “I’ll pay a fair price to the people I work with, I’ll take no more than I need for myself (to feed my dogs.” The Essential Gentleman, makes a great present idea for the guy who has everything or that quirky hard to buy for male.