Give your feet a well deserved break this Summer – Mastermind X Havaianas

Mastermind, the Tokyo based streetwear brand, founded by Masaaki Homma, who cut his teeth with the legendary Yohji Yamamoto. The pink inspired brand has seen numerous High-profile collaborations and the introduction of the brand’s iconic skull logo have since solidified mastermind JAPAN as a globally recognized platform.

The iconic Brazilian footwear brand, Havaianas established a successful partnership with the launch of a collab that brought together the classic Havaianas TOP model’s shape and for the first time the Tradi Zori, a sandal lending on Japanese fashion that combined comfort and style. Now, in 2023, they are back for a new collaboration with the creation of a second drop, launching an exclusive model that features a brand-new design and a shape distinct from the first launch.  

The novelty arrives full of style and carries a lot of personality, displaying a high-relief skull on its upper, the perfect combination for those who love and cannot do without both comfort and an urban touch. The slide shape is ideal for the ones who love sandals, however, do not go without the possibility of wearing it with socks, I know, I know !

“We always like Havaianas as it’s the most iconic and beloved flip flop brand worldwide. The new collaborative shape with Havaianas this year is a winner that emphasises style and convenience across different wearing scenarios, without compromising chicness and comfort. We look forward to this collaboration that strives to shift slides from the stereotype to a new context in streetwear.” –  Masaaki Homma, MASTERMIND WORLD.

New study reveals the most fashionable football kits in the 2022-23 Premier League season

New research has revealed the most stylish football kits in the 2022-23 Premier League season. 

The study, conducted by casino comparison site JohnSlots, used data from Football Kit Archive to discover the top-rated football kits in the 2022-23 Premier League season, based on the average ratings and the number of votes each kit has received from fans. 

Arsenal F.C.’s Premier League 2022-23 Away Jersey places first in the season with a total of 4.4-star rating and 2,980 votes. The kit, provided by its brand partner Adidas, is draped in a black colourway with contrasting metallic gold accents, including the Emirates branding at the front and its official tourism partner Visit Rwanda on the left sleeve. 

Following closely at second place with a 4.1-star rating and 1,847 total votes is Arsenal F.C.’s 2022-23 Home Kit. It features a red and white colour scheme with the classic Arsenal badge. 

In third place is the Manchester United 2022-23 Away Shirt, also with a 4.1-star rating but a slightly lower number of votes at 1,633. The uniform is also by Adidas and is predominantly white with black and red branding elements, including its sponsor: TeamViewer.  

Each of these following kits shares the same star rating, but differs in the number of votes: 

Crystal Palace’s home kit this 2022-23 Premier League season takes fourth place with 516 votes followed by its away jersey with 484 votes.

Nottingham Forest’s Third Jersey positions itself at sixth place with 443 votes before Crystal Palace’s third kit takes seventh place with 416 votes. 

In eighth place is Leeds United 2022-23 Home Kit with a 4-star rating and 559 votes. The jersey is in white and features a faint LUFC logo pattern to commemorate the 50th anniversary of the football club’s 1972 FA Cup win. 

Although Manchester United’s Premier League 2022-23 Home Kit lands in ninth place with a 0.2 difference in star rating from its away version, it has earned 384 more votes. 

Also, with a 3.9-star rating is Tottenham Hotspur’s 2022-23 Third Kit from Nike. It has accumulated 1,083 votes, placing itself as the 10th most popular football kit in the 2022-23 Premier League season.  

Commenting on the study, a spokesperson from JohnSlots said:  

“It’s clear to see why Arsenal’s home and away kits have come out on top, too many colours and patterns can put fans off as they can be harder to style. The away opts for a simple black colourway with subtle details, making it effortless for fans to style for games, whereas the home kit sticks to the traditional theme, making it a classic must-have for any Gooner.” 

“The results clearly show that football clubs are not only thinking of how their kit appears on the field but also how versatile they are for their fans’ daily wear.” 

Most Fashionable Premier League 2022-23 Football Kits 

















Kit Type 





Star Rating 












































Manchester United 

















Crystal Palace 

















Crystal Palace 

















Nottingham Forest 

















Crystal Palace 

















Leeds United 

















Manchester United 

















Tottenham Hotspur 















Dress to Impress: The Men’s Style Guide for Dates / First Dates Style Guide: The Men’s Edition

As the old saying goes, “first impressions are last”. This couldn’t be truer when it comes to first dates.  

In a bid to fulfil our heart’s desires, we look to donning our best attire. Whether we’re going on a dinner date, watching a movie or visiting a museum, looking our best is a must. 

For men, knowing how to dress to impress for different dating environments is a must. 

Dinner date 

A dinner date is a classic way to spend your first date! Whether you go for an Italian, Indian, or European cuisine, one thing is for sure – you need to look your best. 

Going to a restaurant is a great opportunity to dress up and show off your style. Keep it formal yet make sure to include your own signature. 

If you’re going to a fancy restaurant where a wine list and a good table etiquette are a must,wear something presentable that showcasesyour taste for refined style and exquisite dining. A tailored suit in a timeless colour, such as navy or charcoal grey, matched with a crisp white shirt and a pair of men’s smart shoes is a go-to look. For the tie, go for a colour or pattern that best presents your personality and don’t shy away from being bold with it – this is your ticket to a good night! 

If you’re going for a more casual vibe, a blazer and a pair of dark denim jeans are a greatoption. Add a button-down shirt and mens brogues or boots to complete the look. 

Movie date 

Movie dates are an opportunity to share some laughter or tears with your date, bond over your appreciation for movies, and maybe even hold hands. 

For that occasion, wear something more casual yet trendy. A statement t-shirt or a polo shirt with some chinos or shorts will do. Street style is gaining momentum again, and some of the biggest trends we’ll see in spring and summer 2023 include cargo pants, lots of knitwear, and head-to-toe denim. Incorporate some of those into your attire for a fashion-forward movie date night look. Add a pair of sneakers or loafers to complete the outfit. 

Picnic date 

If you’re after a romantic date immersed innature, where you enjoy each other’s company while the sun gently strokes your skin, then a picnic date is the perfect fit for you. 

A laid-back outfit that speaks comfort and style is your best bet. For this, choose a linen shirt for the spring and summer weather. Match it with some cotton shorts and boat shoes, and you will feel confident and relaxed on your date. Add a stylish fedora or sunglasses to accessorise your outfit in line with the season. 

Beach day 

A beach date is one of the most romantic and invigorating ways to spend your first date. The UK coast presents ample opportunities to enjoy picturesque sea views as you hold hands and tuck into some delicious fish and chips. 

But what do you wear to your beach date? Since it’s quite unlikely you will swim in the sea, especially if you’re living in the North, swimming trunks aren’t required, but you can bring a pair just in case. Shorts, a Hawaiian button-up shirt, and mens trousers are ideal for your beach outfit. Make sure to wear sunglasses, a hat, and heaps of sunscreen. 

Ice skating 

While a beach date is perfect for those sunny summer days, an iceskating date is the ultimate winter alternative. 

Dress warm and comfortable while still looking stylish on the ice rink. A long coat, collared shirt, and denim jeans or chinos accessorised with a knitted scarf and a hat will look incredibly trendy. Go for darker colours as they will make you stand out against the backdrop of white winter wonderland! 

Visiting a museum 

A museum date requires your best attire so Sophistication, elegance, and artistry need to be inscribed on your outfit. 

This is where you can really showcase your hip side and signature style and experiment with colours and patterns. Chinos with a turtlenecksweater and a scarf are a great option. Other trendy menswear items include trench coats, knitted vests, and patchwork. Make sure you express your best style. 

Hopefully, with this style guide, you will be able to look and feel your best. Even though your style is of high importance, how you feel on the inside will give your outfit the extra edge! 

Which UK Festivals Top the Instagram Charts?…

According to new research, Creamfields is the most Instagrammable festival in the UK.

Experts at Boohoo dove into Instagram stats and analysed the number of Instagram hashtags for the most popular UK festivals to see which ones are the most favourable on social media.  

Creamfields Festival 

Creamfields festival is the most Instagrammable festival in the UK, with over 487,750 hashtags for ‘#creamfields’ on Instagram. The festival is spread across two weekends in two different locations: Creamfields North which is held in Daresbury, Cheshire, from 24th-27th August and Creamfields South, located in Hylands Park, Chelmsford and will take place from 26th-28th May. Since the festival’s 25th anniversary last year, the festival began its double site weekend, which has bought in more attraction from UK festivalgoers solidifying its first-place ranking.  

No matter what will be in fashion in May and August, one thing’s for sure is that festival attendees will undoubtedly have their outfits ready to go. With the scorching August sun sure to make an appearance, Creamfields festival goers will have plenty of time to put together their looks which will undoubtedly be posted on social media. 

Glastonbury Festival 

Glastonbury festival takes second place, with the hashtag ‘#glastonburyfestival’ used on over 181,410 Instagram posts. The five-day festival takes place in Pilton, Somerset, from 21st- 25th Juneand has been the home of some of the most iconic festival performances the UK has ever seen, and this year will welcome some of the world’s most popular artists, including Elton John, Arctic Monkeys, Lizzo and Lewis Capaldi.    

Fashion at Glastonbury has famously been taken over by notorious downpours of rain and miles of mud, but with this comes the experience that many Glastonbury fans will know about, and that is how to dress in style come rain or shine. In these previous rainy years, colourful waterproof jackets and knee-high wellies have been the go-to, as well as leather jackets and cowboy hats. 

Boardmasters Festival 

Held on Fistral Beach in Cornwall, Boardmasters is the third most Instagrammable festival in the UK and the only festival in the rankings to be held on a beach. The event has a capacity of 53,000 and will take place from the 9th – 13th of August this year. The festival has proved its popularity on Instagram, with the hashtag ‘#boardmasters’ being used on over 117,948 posts, putting it in third place. 

This beachside festival is an ideal setting for surfer-chic festivalgoers who want to create effortlessly cool beach vibes into their sunny weekend. Many festival attendees opt for incorporating swimwear into their festival outfits and accessorising with jewellery such as pearl necklaces and anklets. 

Wireless Festival 

Wireless festival, which is held 7th – 9th July, takes fourth place in the rankings and will take place over one weekend at Finsbury Park in London. The hashtag ‘#wirelessfestival’ has been used on over 99,789 Instagram posts proving just how popular the festival is on social media.  

Wireless is well known for its cool aesthetic, and it is predicted that Finsbury Park will see a lot of cargo-style pieces this year. Coordinating outfits are also a go-to for a wireless attendee, which is easy and makes a whole look seem effortless.  

Isle of Wight Festival 

The Isle of Wight festival, presented by cinch, puts Seaclose Park, Isle of Wight, in fifth place by the hashtag ‘#isleofwightfestival’ being used on over 59,651 posts on Instagram. The festival will take place this year on the 15th – 18th June this summer and has an estimated capacity of between 150,000 – 250,000 attendees. 

Isle of Wight festival is known for its love for rock and pop music which is also expressed through fan’s outfits during the weekend. Many tend to opt for a classic graphic tee or dress alongside distressed denim, which is always a favourite for attendees.  

BST Hyde Park 

American Express presents BST Hyde Park will see London’s Hyde Park become the place to be this summer from 24th June – 8th July on set days. The 10-day event, seen across three weekends and this year, will see headliners Take That, BLACKPINK, P!NK and Guns and Roses. The hashtag ‘#bsthydepark’ has been used on over 59,389 posts on Instagram, which puts the festival in sixth position. 

BEST Hyde Park has no genre when it comes to fashion, which is why it is exciting to anticipate how those attending will style themselves this year. It is predicted that this summer, trends like sheer dresses, thin textured knits and low-rise everything.

Wilderness Festival 

In seventh position is Wilderness Festival, held in Cornbury Park, Oxfordshire, from 3rd – 6th August. The festival is a four-day boutique weekend which explores the Arts, well-being, food and, of course, music. Wilderness welcomes over 20,000 to join in the excitement over the first weekend of August and has become increasingly popular on Instagram over the past few years, with the hashtag ‘#wildernessfestival’ on over 45,865 posts.  

Wilderness is well known for its themed days, which occur over the weekend. This year the themes are yet to be announced, which makes it harder to plan for the occasion, but knowing the Wilderness, they will not hold back. Themes from the past years have included ‘all things gold’ and ‘eclectic geometric’, which prove just how bold and eccentric the festival is. 

Camp Bestival 

Camp Bestival will be held across two weekends this year in both Dorset on 27th-30th  July at Lulworth Castle and Shropshire on 17th-20th August at Weston Park. The festival’s fans exploded on Instagram with 45,865 posts for ‘#campbestival’, which places the family-friendly ‘festi-holiday’ in eighth place.  

This family-friendly event is undoubtedly one to bring out flowy summer dresses and bold-colourful outfits. In previous years, posts on Instagram reflect the fun-loving and outgoing vibe of the weekend, so all things glitter, bright and bubbly are the way to go for a Camp Bestival outfit. 

Latitude Festival 

Held in the surrounds of Henham Park in Suffolk, Latitude festival ranks as the ninth most Instagrammable festival, with the hashtag ‘#latitudefestival’ totalling 36,878 posts. The popular festival, which will be held 20th – 23rd July, has been running for over 15 years and is best known for exploring music, science, theatre, podcasts, wellness and family activities.  

This festival is the perfect place to be extravagant and colourful, with many in previous years opting for flashy colours and textures; anything goes is the motto for this festival.  

Y Not Festival 

Derbyshire’s Y Not festival is held from 28th July – 30th July, and with over 16 years of celebrations, the festival has solidified its popularity within the UK festival scene. The hashtag ‘#ynotfestival’ has 21,626 posts shared on Instagram, putting the festival in tenth place. The festival was originally planned as a house party back in 2005 when organiser Ralph Broadbent relocated to a quarry site, the festival now invites over 15,000 fans to enjoy the music and celebrate over the late July weekend.  

Y Not Festival is a pop, indie and rock-themed festival which is perfect for those who love to dress grungy and bold, as well as those who prefer a more relaxed and boho-style approach.

Norton Motorcycles opens first Norton Atelier to house new designer clothing capsule collection

Iconic British motorcycle brand Norton Motorcycles has opened its first Norton Atelier to house an all-new designer capsule collection.

Located on Old Street, London, the Atelier and the collection have been designed in collaboration with established Savile Row tailor Nick Tentis and sees the renowned motorcycle brand step into a new sector.

Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade.

Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for lightness and strength in motorcycle racing. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.

The collection embodies Norton’s DNA: 125 years of heritage and expertise to deliver timeless style, and craftsmanship, for modern tastes

Featuring 12 items, the clothing has been handmade in partnership with Scottish luxury garment manufacturer, Alexander Manufacturing, fabrics have been chosen for their high-performance qualities, durability and style, ensuring that the Norton DNA is threaded through every item.

A contemporary design, the space houses the brand’s newly launched capsule collection with the iconic Norton Commando 961 sitting pride of place and visible from the bustling streets outside.

White-walled and marble-floored, the interior presents a vision of things to come for the Norton brand, providing an environment that embodies the Norton DNA: timeless style and craftsmanship informed by 125 years of heritage and expertise, tailored to modern taste.

Within the collection, the bomber jackets are made from high quality Yorkshire milled cashmere for superior wicking capabilities. The rainwear is hand-vulcanised with natural rubber and is handcrafted by third-generation artisans using manufacturing techniques that have been perfected over 175 years. Ventile® is a key component throughout the designs and is known for its high-performance qualities, while also being 100% natural. A collection designed for use in all elements.

Designer Nick Tentis explained, “For this capsule collection, I wanted to create something modern and timeless – how I see the Norton brand. We chose black and sand as it creates an almost monochrome palette, which sits well with our quiet luxury theme. 

“From the start, it was important to us that this collection would be materials focused – the use of Ventile® and hand-vulcanised seams for instance – so that the clothing can perform without compromising on the shape or the fit. The result is a collection that’s perfect for everyday life but wouldn’t look out of place on a motorcycle.”