CLOTHES MAKE THE MAN

Brand Beckham seems to have gone into serious overdrive for 2018. If it’s not David moving and setting up a football sorry Soccer team in Miami, it’s Victoria et al reuniting for a Spicy bean Burger and a chai tea latte with her 90’s sistas! Or it’s either of them showcasing their latest clothing collection via an international fashion week and that’s not even mentioning the Shanaghans of Beckhams, the Next Generation.

This week saw Mr Beckham launch his latest world domination scheme in the sleek form of House 99. A complete collection of 21 innovative products to cater for every man’s style ambitions. The highly anticipated launch was created by David himself in partnership with international beauty powerhouse,L’Oréal, to provide all the tools men need to experiment with their look in order to express their own evolving style and unique identity.

HOUSE 99, is named by merging two components: The word “HOUSE” reflects David’s goal to build an inclusive community of grooming aficionados, to share style tips and recommendations in order to conquer every look and inspire new creations. The number “99” which he has tattooed on his hand marks a momentous year in both his personal life and career. He married Victoria, his eldest son, Brooklyn was born, and Manchester United won the treble.

Merging Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal labs, is undeniably a stroke of genius. The HOUSE 99 product line has been carefully engineered over the last two years, to create an all-new grooming brand, primed for every guy’s next look.

His current HOUSE 99 must-haves include: Going Big Thickening & Purifying Shampoo Let your hair do the talking – the secret to all of David’s iconic styles is starting with a full bodied foundation. Infused with purifying charcoal and styling polymers, the invigorating shampoo instantly thickens and gives hair natural looking volume. A bulk-up boost to eliminate styles vanishing into thin hair. Get Groomed. Purifying Beard Scrub A great beard needs a solid base – the unique textured scrub, provides total cleansing for face and beard elevating your pre-shaving ritual. Powered by black charcoal and volcanic stone, together with energizing ginseng, provides supple and conditioned hair you can work with either for shave or shape. Seriously Groomed Beard & Hair Balm When facial hair needs to know its limits – the weightless, creamy balm dishes out serious discipline to shape up unruly hair and short – long beards. Inspired by Beckham’s current long-haired look and his full beard from 2015, this lightweight styling agent adds structure and nourishes hair and beards for a disciplined and conditioned look all day long.

Smooth Back Pomade Keeping it classic – After years of style experimentation, the pompadour remains one of David’s most iconic looks, a classic base that he’s played with to give it either a red carpet finish or a more casual twist. The smooth back pomade gives hair the perfect amount of hold with a natural-looking texture. Also directly inspired by David’s own day-to-day routine, the product is designed for men on the move, humidity-proof and sweat resistant.

The brand launched in the UK, exclusively at Harvey Nichols this week and will roll out to other British retailers, and in 19 countries, from March 1st 2018.

WORDS BY ISAAC PERRY

Fashion trends come around in swings and roundabouts. A trend in that we have picked up on recently is the monochrome checkerboard look, with the classic vans silhouette being the most recognisable of all in this style.

oversized checkerboard crew neck by Ami Alexandre Mattiussi

The look can be taken as far as you want; dependent upon how adventurous you’re feeling, the more outrageous the more of the pattern, with some choosing one key piece and others a full outfit. Smart or casual this pattern adds something to every look.

Mid-Length Checkerboard Swim Shorts by AMIRI

One of vans most distinguishable shoes is the checkerboard, in all the different silhouettes. Versatile to say the least, this pattern can be worn with a mixture of styles including; smart, street and casual.

Styling this item you may think how?

Checkerboard socks by Diesel

This look can be a statement piece within an outfit; so pairing the garment with another vibrant pattern isn’t going to work to well.

Pairing a t-shirt or shirt and a pair of light denim isn’t too far off perfection if you ask us.

How daring do you want to be? Let us know at clothes make the man, if you want to be checked out…

Checkerboard Flannel Shirt by Barbour

WORDS BY ISAAC PERRY

Supreme, as I’m sure many of you know, has dominated the streetwear fashion scene for a while, with the cult following increasing dramatically in the last couple of years. However one of the originals in the Supreme game Ross Wilson has opened his vault to the public boasting 1,000 plus garments and accessories, with 841 pieces available for the public to buy at Online retailer The Idle Man.

Ross was first introduced to the brand in 1994 on a trip to New York, where he was cruising around looking for a skate store when he happened to stumble upon Supreme, this was where the unintentional collection began, becoming one of the greatest Supreme wardrobes ever. The collection spans back to 1994 and contains everything from; Box Logo’s, Skateboards through to The North face Collaborations and friends and family items, showcasing a timeline since the birth of Supreme in clothing.

The Idle Man retail store in Leather Lane, London will open to the public on the 2^nd and 3^rd of February, presenting the exhibition to the public containing some of Ross’s favourite items from previous years and will allow newcomers to the streetwear world to experience the heritage of the brand. We were lucky enough to get a preview and one on one interview with Ross and here what he had today!

Who’s your inspiration in fashion?

‘I don’t necessarily have a celebrity influencer, I get inspired by the places I go to and the things I do. I’ve skated since I was a kid and it always been about freedom of expression in dressing and skating.

I’ve been a club DJ for a long time and I feel if you’re open-minded when it comes to music then your open-minded in fashion.’

Describe your personal style in three words?

‘Understated, Open minded’

Thoughts on the youth culture of Supreme?

Good on them, I say. If they’re passionate and believe in it goes for it. One of the reasons Supreme resonated with me was because everyone wearing it was in to what I was. If Supreme puts an older celeb on t-shirts, these kids are that enthusiastic about the brand they will research into them and this opens there eyes and they’ll begin to listen to their music, which is really cool in my opinion.

Your favourite Supreme item ever?

‘I’m actually wearing it now, funnily enough, The Hanes tee as its something which can be thrown on every day and the cut for me is just perfect’

Do you collect anything other than Supreme or Plan on?

‘I never actually planned on collecting Supreme it was just something I liked and stuck with and over time got a lot of it. I like other things such as skateboards, trainers and records, however, the aim of a collection is to get everything and that isn’t my aim.

What are your thoughts on the term Hypebeast?

I mean good for the brand hype beast, but I feel it’s now a derogatory term, it’s thrown around far too easily, yes some people do give into hype, but I saw someone comment on one of my posts saying ‘look at this hypebeast’ and they clearly just don’t understand the meaning.

Would you still buy Supreme in the future?

Yes, I love the brand, for me its up there with one of the greatest men’s wear brands ever with Ralph Lauren, A.P.C, I don’t care who wears it if they make interesting and creative products I’ll wear it.

Shop the collection at http://www.theidleman.com/supreme

(image by Adam Spear)

From a young age, OLIVER PROUDLOCK has had three passions; Music, Art and Fashion. Creativity is something that is incorporated into his everyday routine, and has become part of the fabric that weaves his projects together.

Oliver founded the fashion label Serge DeNimes, a design-led brand which focuses on premium, urban apparel of the highest quality. Their original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle and they strive to create an artistic community that focuses on producing cutting edge designs.

In addition to the exciting progression within his own label, Oliver has worked with numerous global brands over the years including Armani, Diesel, Reiss, River Island, Topman, Joshua Kane, All Saints and Hunter Gatherer. And has collaborated on a number of projects with various fashion houses including high-end shoe label Oliver Sweeney, jewellery designer Theo Fennell and a capsule collection with contemporary headwear brand BySju. All while maintaining a successful modelling career and running his own style/travel/fitness website OLIVERPROUDLOCK.COM and his fashion blog PROUDLOCK STYLE giving a direct insight into his style and the brands he loves

If you had one day to live what would be your biggest regret ?
Life is too short for regrets

What piece of style advise do you live by ?
Comfort leads to confidence

What piece of clothing best describes you ?
My Serge DeNimes customised distressed denim jacket

What do you have to do after this conversation ?
Get back to completing the new Serge jewellery collection

What is you most memorable moment ?
Hard to narrow down to one moment, but in terms of my brand it would have to be being stocked in the Mens Lab in Harrods. This was my first stockist, and this store has so many memories from when i was a kid. To be stocked there was a dream come true, as well as a divining moment for Serge.

Who would do you ideal diner guests ?
Al pacino, Rihanna, Pharrell, Gisele, Ralph Lauren, Jennifer Lawrence, Adele, Roger Federer, Mila Kunis, Robert Rauschenberg, , – people i look upto within fashion, art, sport, and film.

Favourite hotel in the world ?

The Bowery Hotel (NYC)

If you could collaborate with one brand who would it be ?
I would love to collaborate with Ralph Lauren. Ralph has been one of my favourite brands since i was a kid, and to collaborate with them would be a dream come true.

Best piece of advise you’ve ever been given ?
Always be positive no matter what. Wise words from my mum.

Describe your style in three words?
Eclectic, Comfortable, niche

What piece of clothing should everyman have in his wardrobe ?
A denim jacket

What are you most excited about at the moment ?
Releasing the new Serge DeNimes mens jewellery collection

(Image by Danny Baldwin)

WORDS BY KEANU ADORABLE

Every man in Britain has, at some point in his life, been part of a team. Whether at school, in a club or perhaps through a sub-culture movement –Mods, Punks or Skaters – teams are part of modern tribal society, defined by a uniform and a dress code. It is how each team-member interprets these codes
to express individuality and personality that became the inspiration for Kent & Curwen’s Spring-Summer 2018 Collection.

Looking at images from past decades of Oxford and Cambridge sporting teams, Creative Director, Daniel Kearns and Business Partner, David Beckham were particularly interested in the way those gentlemen mixed items of clothing to make a sartorial statement. For inspiration they also explored archive
imagery from the 1948 Austerity Games in London, where British Olympians were required to provide their own kit, thereby defining their own national uniform, united by the Union Jack badge worn by all.

For this season, the brand took the traditional British summer dress codes and adapted to bring an edge to a gentleman’s wardrobe in the modern era. This is a collection of respectful yet re-imagined sportswear that blurs the boundary between old and new, worn with a British nonchalance. Oversized striped and brocaded Regatta Blazers in silk and cotton silk, badged with the 1926 Rose of England, is dressed down with a mismatching college scarf, tennis shorts, long striped socks and plimsolls or up with matching trousers, a frayed-edge cardigan and detachable collar shirt for a decadent, sporting take on deconstructed tailoring.

Cricketing attire, the foundation of the brand in the 20’s and 30’s, is referenced through a more creative lens. The cricket jumper is re-imagined and refashioned as a seasonal statement or presented as frayed-edged and lived-in like an old locker room favourite. Cricketing trousers morph into track-pants worn wide and long with tennis shoes for a decisively informal silhouette.