A Great result from the beautiful game – Cruyff Classics

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A Young Johan Cruff relaxes while training

The way this post came about is an unusual one, while home at Christmas, a couple of rather well dressed friends of mine asked me what I thought of Cruyff ? Cruffs ? I replied rather confused, we were in a pub and it was Christmas so maybe one of two sherries had been partaken. NO Cruyff ! I rather embarrassedly, but truthfully, admitted I had no idea what they were talking about. To which I was informed I should check it out, as they were selling quicker then they could be put out on the shelves ! Brave, strong words. So after a couple of phone calls, a trade show or two and several internet searches here is the result and who would have known a rather fluid induced conversation could result in such a post.

To say Johan Cruyff is a footballing legend, is an understatement, not only in his native Holland but internationally, so much so in 1999 he was voted European Player of the Century in an election held by the IFFHS (International Federation of Football History and Statistics), and came second behind Pele in their World Player of the Century poll.

In 1979 he ask long time friend and designer Emilio Lazzarinni to help develop a functional and aspirational brand of sportswear for the technical player. The original spirit and character of their original collaboration lives on today in what became Cruyff Classics. For Spring 2013 the complete collection has been extended and revamped with more colours, use of more luxury materials and an emphasis on strong detail, with Football still acting as the cornerstone to the entire collection.

Examples of CRUYFF for Spring 2013



Cruyff Clothing_SS13_Cyrus - branded



Oslo Calling – The reissue of the PUMA Oslo

Puma_Wood01This season sees the Sport/Lifestyle brand PUMA relaunch one of their back catalogue’s most recognisable silhouettes the Oslo. A striking style that dates back to the early 1950’s the Oslo was released and named in recognition of the 1952 Oslo winter games and became the shoe of choice for athletes pre and post event.

PUMA’s reissue acknowledges the 1980’s versions  and is a nod to its comfort and construction. Featuring a smooth leather upper and toebox protection courtesy of the T-toe suede overlays the Oslo’s retro styling evoke the best of terrace culture and a understated uncomplicated pride in ones very own appearance.

The notched tooling on the sole was designed to provide greater stability and traction. Now the functional flourishes ensure the Oslo has a distinct visual identity.

No detail is spared as the year of original production and article number is stamped on the collar lining. The trainer is signed off with the PUMA ‘Oslo’ branding in gold foil as per the original to ensure total authenticity as the shoe remains true to its forefathers.

PUMA round out the reissue with a series of complementing clothing and accessories completing the whole 360 offering, where it has worked to the brief of, PUMA starts in Sport and ends in Fashion. 




The Hedi heights of Fashion – Saint Laurent Duffle Bag

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Hedi Slimane

Even if you have no interest in Style and Fashion and having been living under a very unstylish rock for the last couple of months, you surely must have, one, heard that the Parisian iconic Fashion house of Yves Saint Laurent have changed their name to simply Saint Laurent and two, the aforementioned house has a new Creative Director, in the uber talented and enigmatic designer come sometime photographer, Hedi Slimane, non ?

The appointment of Slimane to Saint Laurent has created a media frenzy, not just in the world of Men’s Fashion, as while he was Creative Director of Menswear at the House of Christian Dior  his female fans included Madonna and Nicole Kidman, even though his collections were primarily Homme. Additional to this, is his love of music and young, up and coming artists. Over the years Hedi has worked with everyone from, Razorlight and Daft Punk to the man of the “moment” David Bowie and during his sabbatical from designing, which saw Slimane return to his first love of photography where he shoot for such publications as French Vogue, V-Man and Purple.

So, like folk waiting outside Willy Wonka’s Chocolate Factory, with bated breathe,  people in the same way have been looking for glimpses of what he will produce and what pieces will look like. Well, (if only I could sound a fanfare) I can reveal Slimane’s first bag.


Ensuring your Ying and Yang are in balance – Medwinds X Naoto Fukasawa

Noato Fukasawa

Noato Fukasawa

Our more eagled eyed readers will recognise the name Medwinds from last year when we profiled the brand and their envious working ethic and environment of Barcelona, certainly beats South East London, just.  For Spring 2013 the brand presents a complete collection of wardrobe staples designed with the Med lifestyle in mind. The collection aims to take the wearer from the essential pieces of the week to the comfort but versatile needs of the weekend. Medwinds have designed a range with their happiest memories in mind, summers by the beach, walks along the spanish coast and catching up on long hazy evenings with friends.

For Spring 2013 Medwinds has collaborated with the Japanese Designer Naoto Fuksawa, It’s the first dalliance into fashion for the prestigious Japanese designer, known internationally for his consulting work which focuses on evaluating companies corporate strategies and bring them in line with the mean of sociality and how we define quality of life in order to direct them towards where society is inevitably heading. The company’s social responsibilities are always a key point is Fuksawa’s findings and has resulted in many successful conclusions.

For this project Fukasawa worked with Medwinds, designing a collection of clothing and accessories inspired by the beauty of the Mediterranean, called “On the beach”, not to be confused with the Chris Rea song though.

“I walked slowly along the beach of Barcelona. Because it was wintertime there were not so many people out there but the shoreline, the decks that connect the beach to restaurants together with the line of the shops that gradually merge into the city,made me realise that there can be a series of clothes and shoes representing this transition of the culture based on the landscape. “On the Beach” is an idea that translates beach as a place for gathering, relaxing and for recreation”. Naoto Fukaswa 

On the Beach Collection by Noato Fukaswa for Medwinds



Minimalism just got more interesting – Minimum

Screen Shot 2013-03-19 at 16.09.24Minimum was established by entrepreneur Peder Tang, as a small shop in Denmark’s second city, but ever so trendy area, of Aarhus in 1997. Gaining more and more notoriety the brand soon evolved into a independent clothing brand, launching its first collection back in 1999. Later, in 2007, Minimum added a female line and today it’s an international clothing company. Well established and stocked in stores throughout Europe, Asia, Australia and Canada.

The general vision behind the brand is that of Scandinavian coolness mixed with a metropolitan vibe which has lent to the brand’s appeal and popularity across all the territories its available in. The brand aims to give their customers high quality products and unique details at an affordable price. Their collections are characterised by an interesting mixture of materials, shapes and colours and should be seen as a contributor to the basic wardrobe, working perfectly with existing favourite pieces, while at the same time providing prominent items for special occasions.

For Spring 2013, Minimum have turned their inspiration to what is without a doubt one of Denmark’s most fascinating, colorful and happy places to be. Christiania, an abandoned military site in the very middle of copenhagen which proclaimed itself as a FREE self-governing utopian society when squatters took it over in 1971.

Ever since the controversial area and it’s 600, so called, “Christianitter”,  which have become a symbol, loved by so many around the world and have established a strong synonym with freedom, love and easygoing bohemian lifestyle.

This Spring 2013 collection brings together the social and design boundaries that have been pushed and blurred, via Christiania and Minimum emulates this ethos.


Minimum Spring 2013 Menswear range

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