There are few footwear brands with such an enviable heritage and iconic status as Blundstone. The Australian brand have been producing their ever ready, tough, quality boots that are equally at home whether at work or play since 1870. Their boots have combined hardy resilience with classic style and appeal. Each Blundstone boot is finished with the core design element of the boot loop, a ‘tab device’ that contains the recognisable Blundstone logo. Whether its as a work boot, a trusted festival footwear or versatile shoe, which completes any formal to casual look effortlessly. Every pair of Blundstones are designed to be a true, trusted partner, for every journey. Wherever you go, and whatever life throws at you, Blundstone will help you on your journey.
This season the brand have launched a stand alone retail experience which encapulates Blundstone’s ethos of action, initative and classic style with a new 600 sq ft store in the heart of London’s Covent Garden. White walls are covered with minimalist wooden shelves finished with black detailing. The rear of the store will feature a floor to ceiling countryside landscape in contrast to the concrete accents surrounding the store. Ferns line either side of the shop floor, emphasising the town and country adaptability Blundstone provides.
CEO of the brand, Steve Gunn, sums up the thinking behind this launch because, “With over 200 products available today throughout 50+ countries, we are extremely excited to provide our customers in the UK with an all encompassing Blundstone shopping experience. This store allows us to create a one stop shop to showcase the breadth of our product set.”