The White Company might be perceived as a woman’s brand, that’s not for men, but all that’s about to change. Borne out of a quandary experienced by its founder Christie Rucker, over twenty one years ago, when she was unable to find well-designed, quality bed linen, principally in white, she established The White Company to make them herself. The brand is known, yes for their womenswear, where they promote a message of style not fashion, quality not quantity and an attention to detail that extends through everything they do. Plus of course, their iconic monochrome packaging and branding.
For one of their first exclusively menswear ventures we see them launching Aspen, a grooming range encompassing Shave gel, Aftershave balm, Hair and body wash and an Eau de toilette. The Aspen scent is wonderfully sensual and warming, a distinctly masculine aroma contains notes of rich sandalwood, amber, clove and cardamom, lifted with the freshness of green leaf and a twist of bright bergamot.
So throw out those misconceptions of the White Company and over the coming months call into one of their stores to see how you can share in this brand.