grüum (pronounced groom) is a new concept in male grooming hoping it will revolutionise how men shop for their bathroom essentials. Inspired by principles of Scandinavian design ideals of style, functionality and affordable quality, grüum was founded by four friends who were tired of the over- hyped and overpriced male grooming market and set out to challenge it. You’d expect by the nature and general appearance of the brand for the four friends behind it to hail from some super trendy Scandi city like Copenhagen or Stockholm, but no grüum is a young British business that creates simple, effective shave, beard and skincare products, out of none other than the coolest of British cities, Manchester.

grüum is a new concept in male grooming hoping it will revolutionise how men shop for their bathroom essentials. These four Mancunian comrades felt there was something missing and created grüum to deliver personalised quality, simplicity, form and function. It’s facecare, for men, without the fuss. The grüum concept, designed as a monthly subscription service, with added flexibility, focuses on making it easy for the modern man to keep himself looking good, with minimal effort and maximum results, just what we like. Value for money, great quality and ease of use is at the core of the brand – the team at grüum believe this is what the modern man, not only wants, but demands.

So how does it work ? Well, the simple and flexible online subscription service that grüum offers means it can deliver premium quality products for a fraction of their cost on the high street. With no commitments (you’re never tied in), you receive exactly what you need to look your best, delivered to your door. And you can change, pause or cancel your grüum subscription at any time, scaling up or down as your grooming needs change. With grüum kits starting from just £6 per month. It’s the smarter way to look good. Simple, user friendly, and fuss free. So you tell them whether your clean shaven or display a proud hipster beard by simply answering a few questions, they’ll get to know you, your style and your daily routine. Then they build your kit: suggesting a selection of daily grooming essentials to create your own personal grüum kit. They deliver your personal kit to your door, so you can sit back and relax. In no time at all your kit will be wing- ing its way to your home or work. No need to sign for delivery. Finally you can enjoy the benefits of your very own kit for 30 days. If you like what you see? They’ll send your kit each month and keep you looking great.

Now if that wasn’t enough grüum likes to keep things simple, products are only included in the range that that are low maintenance, fit for purpose and are clear of unneccessary (and unpronounceable) chemicals. Free from EDTA, parabens, sulphates, SLS, SLES, arti cial fragrances, artificial colours and made in the UK.

Can  you believe we’re already into the third of our 12 posts of Christmas in association with The White Company. Today we see us covering everything you could possibly need, either for yourself or for giving as a gift in the grooming spectrum, covering every price point and budget you could possibly imagine. Enjoy.

Look super suave when traveling with this AMAZING Tom Ford grooming compendium complete with wash bag, please Santa let this be under my tree come Christmas morn.

This ultra stylish manicure set by Harris Tweed exclusively for House of Fraser will have you wanting to shake hands with everyone you meet.

There are some great gift sets for men this Christmas and this has to be up there with the best of them by Clairns Men.

This, as the name suggests offers you head to toe coverage in the grooming stakes from the great boutique brand, Pankhurst London.

Go all traditional and try this great shaving soap, bowl and brush All from the Aspen collection from The White Company.

If you’re look to up your grooming regime in 2017 I couldn’t recommend highly enough this great starter set from Clinique for Men, may only complaint is it doesn’t contain the essential Post Shave  Soother.

Or if your looking for an alternative, look no further than this set, including wash bag by Lab Series. It literally is all you need, OK bar a razor, toothbrush and paste.

Not all men like to have a signature fragrance and stick to it, some guys enjoy mixing it up and this is the perfect way to do it. You have these four  distinctly different scents but they all originate from the same family source in Polo Ralph Lauren.

This is a great gift idea, perfect for the gym in 2017 this gift set complete with stylish backpack by Jack Wills who wouldn’t want this ?

Wanting to get into the  21st century or simply just sick of the daily grind of wet shaving here’s your solution the Braun Series 9 is for more than a mere electric shaver.

Who mentioned the  dreaded gym word ? Let these brilliant produces fro. The Sport range from, Molton Brown energise and soothe those aching muscles.

American Crew is a classic brand when it comes to hair styling And will ensure you look cool as ice over the Yuletide.

Who wouldn’t want to find this at the bottom of their Christmas tree come the 25th, The London Collection by Aesop, literally a complete grooming regime in this super stylish packaging.

As we pointed out a couple of weeks ago Candle are no longer the sole preserve of the fairer sex and this is a perfect example Orange Britters by Jo Malone, plus it’s excellently festive.