The best of Both Worlds -Thom Sweeney launch Made of Measure Denim Service

Rather than being the one individual, as the name suggests, Thom Sweeney, comprises of the collective know how of both Thom Whiddett and Luke Sweeney. Whiddett cut his teeth as a cutter and Sweeney headed up the made to measure for British Tailoring supremo Timothy Everest.

Now with an enviable client roaster including Bradley Cooper, Luke Evans, Chiwetel Ejiofor, Benedict Cumberbatch, David Gandy, Michael Fassbender to name a few and having created quite the name for themselves in the notoriously tricky tailoring game. The dynamic duo have turned their hand to introducing a luxurious made-to-measure denim jeans programme, to compliment its bespoke tailoring and ready-to-wear collection.

The house is offering a comprehensive made-to- measure service, to allow customers to order their perfect pair of jeans, cut to a unique set of measurements and made in Italy. The service mixes Thom Sweeney’s signature attention to quality with Thom and Luke’s understated, wearable design philosophy.

Each pair of made-to-measure jeans is fully customisable, from a modern tapered fit to a classic bootcut jean, low-rise or high rise, with contrast or plain stitched seams. It’s even possible to request embroidered initials on your jeans’ ticket pocket, in either contrasting or matching thread.

On visiting any of Thom Sweeney’s stores, customers will be asked to try on a pair of fitting jeans, to asses their size and help determine the design of their own pair. Thom Sweeney’s team will then take up to seven measurements to ensure a perfect, fully customised fit. Clients will then be guided carefully through the design process; exploring which denim from the programme’s extensive range of fabrics is best suited to their requirements.

The choice of made-to-measure fabrics is comprehensive. Clients will have access to dozens of the finest denims in the world. Thom and Luke have worked closely with a select group of weavers from across the globe to bring customers everything from luxury mid-weight denim with a soft handle, woven by Candiani in Italy, to superior Japanese selvedge denim from Kukori Mills in Japan, or even rigid raw denim from the historic White Oak mill in the United States.

The collection offers a choice of both rigid and stretch denims, in elegant shades of indigo, mid-blue, black and white. Every cloth is woven on vintage shuttle looms to ensure uncompromising quality and an authentic handle. Rigid raw denims are unwashed, and soften over time with wear – allowing the jeans to develop a unique patina for a worn-in look. Stretch denims are softer, and mould to the wearer’s frame over time for superior comfort and fit.

As well as a range of raw indigo dyed denims, Thom Sweeney is offering a choice of nine different washes for clients to choose from, helping customers to create jeans that range from smart to relaxed, to fill different wardrobe gaps. Each wash is applied to high-quality medium- weight denims from Candiani, perfect for year-round wear. These fabrics are woven in an authentic three-by-one twill for maximum durability and style. Whether a subtle, modern-looking denim, or pale vintage-inspired wash, the made-to-measure denim programme caters to each and every customer.


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