WORDS BY GRACE DOWNS
UK women’s online retailer Missguided has officially launched its menswear brand Mennance. Combining smart and casual quality products, the brand states that it’s confidently creating what the consumer needs with standout styles and trends. Mennace was initially launched through ASOS by its creator Nitin Passi last year, but now it has expanded to its own stand-alone website and store in Boxpark in Shoreditch.
The brand was “born out of an appreciation for desirable fashion at an affordable price” inspired by youth culture, Mennace takes a direct, no-nonsense, approach to mens’ fashion, from fit to finish. The idea is to create both a stylish and practical range of quality menswear. The Mennace launch campaign showcases and supports emerging talent in different creative backgrounds such as music and art. With lead designers Penelope Armstrong and Romy Townend stating that ‘We’ve put a lot of effort into ensuring that our fabrics are of the highest quality.’ The heavyweight fabric helps to ensure that the styles fit in a relaxed way. with confidence and style in mind. Mennace is a lifestyle, not just clothing.’
Want to try before you buy? head up to their pop-up store within Boxpark Shoreditch. The store has all of it’s Autumn/Winter collection which is perfectly on trend, with a strong selection of baggy tee’s, sleek joggers, classic denim and striking coats and jackets. Whether you’re going for a different look or an understated confidence, there is something in store for you.
The pop-up store is the perfect opportunity to head over and check out the weekly drops.