An Idle Beast ? I don’t think so ! – Beast X The Idle Man

When two great entities come together to work in partnership, you can only expect good things to come from such an arrangement. I mean look at a Fish & Chips, Laurel & Hardy, Batman & Robin, Salt & Pepper, Cannon & Ball. OK nearly always. But nonetheless when The Idle man announced it was creating a dedicated grooming section in partnership with Beast, I mean come on.

Independent male grooming retailer Beast, who recently debuts its first UK store in Seven Dials, Covent Garden, who stock a range of high quality male beauty products including Murdock London, Caudalie, Kiehls, Malin & Goetz and fragrances. The fresh and clean store design reflects the emporium of products on offer and the basis for the brands new e- commerce operations.

Whereas The Idle Man goes from strength to strength, in the past 3 months alone the brand has grown to 2.5m monthly users and launched a U.S. specific website. Not back for a etailer who started out less than five years ago, “because we wanted to show you that being stylish shouldn’t be difficult.”


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