Wrangler is a founding father of jeanswear and the originator of performance denim. The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. 70 years later Wrangler continues to create the best-possible jeans, but for the needs of modern demanding consumer. Their renowned denim heritage lives on in stylish, functional jeans packed with iconic, original details including flat copper rivets and the ergonomic watch pocket. Signature designs such as the 27MW shirt and 11MJ jackets are beloved by denim connoisseurs and fashion fanatics alike. Broken Twill, the soft-durable fabric that Wrangler invented in 1964, remains the backbone of many denim pieces. The brand have accelerated the evolution of jeans with ground- breaking initiatives: denim that keeps the rain off or helps you feel warm in the cold.
To commemorate this landmark year Wrangler have a number of project up their Birthday sleeve including their Retro Glory collection which rides the wave of interest in all things 70s – a decade where Wrangler became known as a denim icon.
Celebrating an era of sunny positivity in youth culture, the standalone collection for men and women, focuses on four distinct elements: period-correct saturated deep blue denim, Wrangler’s Stone Dyed (heavy stone wash) denim, a bold palette of brights and the rainbow motif popular in the era, here revived from Wrangler’s archive.
For men Retro Glory includes rainbow graphic Ts and sweats, western shirts, slim tapered fit jeans in rainbow brights and a rigid denim Stone Dyed jean with rips and repairs and for both the ladies and gentlemen the collections feature plenty of 70s detailing such as patching, ripping, embellishment and embroidery, notably on a limited-edition oversized trucker jacket in Stone Dyed denim with full back panel embroidery by artist Luke McLean.
Hair: Once you’ve had your hair professionally cut it’s down to you to keep it looking cool. That’s where using the right hair products come in. Whereas thick hair can handle heavier products like wax, you’ll want to go for lighter sprays, gels and mousses for thin hair. It’s all about research (feel free to ask your barber here) and finding the best thing to keep your locks tidy and sleek. Got long hair? There’s nothing more stylish than keeping it under control in a 
Face: You need a two pronged attack here – scrub and soothe. When it comes to the scrubbing, a quality exfoliator will get rid of flaky skin, clear up your complexion and even help you get a better shave. You don’t want to do it every day though, every other will do. Regular moisturising is another vital component of any grooming regime, as it’ll keep you looking young and fresh-faced. Invest in a specialist eye serum or cream to get rid of those tell-tale bags too.
Beard: Beards are in, there’s no doubt about it, but yours will only look good if it’s well maintained. A weekly trim at the least is necessary, and more often if you grow hair quickly, so that means investing in a good beard trimmer. Keep an eye on the shape of your beard too, but keep it as natural as you can. Take the lines too high or low and it’ll be obvious that you’re trying too hard.
Stray hairs: Being hairy isn’t a bad thing. That is, if you keep things under control! Don’t miss stray hairs by focussing on the main areas; keep an eye out for wispy bits around your ears, nose and on the back of your neck. Check between the eyes too. Monobrows are typically not considered a good look – don’t be afraid to ask your barber to give them a re-shape when you’re in, as they’re more than used to it.
Nails: Your hair is coiffed, your beard’s looking neat and your skin is smooth, so everything is in order. Almost everything, that is. There’s no point doing all of the above and having scraggy hands with rough old nails and flaky skin. Trim your nails regularly and keep your hands in great shape by getting rid of dead skin and moisturising, just like you do with your face. When it comes to nails it’s best to clip after a bath or shower, as the warm water will soften them in preparation.