Rad-ical thinking – Rad Website

imageWith the world of e-commerce and on-line shopping becoming more overcrowded than Oxford Street on Christmas Eve, it’s increasingly difficult to stand out from the crowd and get your message across to the poor, old, oversaturated consumer.

One website that has achieved this holy grail in its native France is Rad. Rad company was established in July 2012 in Paris by the quartet of David Smadja, Anthony Serero, Simon Amzalag and Julia Serero, as an international online product discovery platform that hosts the latest trends in urban fashion.

imageDefining their point of difference to the congested, populous of other websites. They work with different artists from around the globe who create exclusive designs that they host and sell on their website. Their focus is on hipster clothes and accessories and likens itself to the online equivalent of Urban Outfitters. With a great sense of humour, some might say a little unusual for a French website, but certain not Clothes-Make-the-Man, Rad definitely have their tongue firmly placed in their cheek when it comes to the themes for their product selection. Hipster Churchill, Baron Von C3P0 and out of character glimpses of the Hulk, Wonder Woman and Batman & Robin, this is website, not only worth checking out but for bearing in mind for more thoughtful and slightly off the wall gift ideas for the season to be jolly.

Having recently expanded into the UK and Germany and the aim is to hit the U.S. within two years, Rad have some really rather Rad-ical plans ahead for themselves.

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Building on perfection – Whistles Menswear Essential T-shirt

imageThere are few more iconic pieces of clothing than the classic crew neck T-shirt. I mean how many countless unforgettable and stylish images do they play a roll in? James Dean in Rebel without a cause, Marlon Brando in  A Streetcar named Desire, Chuck Norris in Delta Force, Joan Jett, the Ramones, the list goes on and on. I mean how many times has the t-shirt been use to get a message across ? Whether it be depicting eponymous figures like Cha Guevara to Morrissey or a slogan with a little more Political slant. Plus there are few people the world over that does possess a T-shirt in some way, shape or form.

This Season Whistles have taken their essential tee and improved every aspect of it to make the definitive t-shirt for everyday us, yes made it quicker, faster, stronger, better. Available in the three classic colours of Black, Navy and of course White, plus made using an advanced, technology-driven process, they truly believe they’ve nailed it.

Crafted from premium, weighty jersey that’s been designed to generate insulation from the outside, keeping you warm. To keep the piece feeling superior they’ve given it a carbon brushed finish – a process that develops a slight fuzziness on the surface of the fabric and leaves it with an extra soft touch on your skin. The cut has been improved, keeping it fitted across the chest, arms and shoulders and straight through the torso – the definitive men’s silhouette.

 

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Advantage Nadal – Rafael Nadal X Tommy Hilfiger for TH BOLD

imageThe recent U.S. Open in New York on the hottest of hot days saw the launch of new New Tommy Hilfiger fragrance, TH Bold and the announcement of The King of Clay, Rafael Nadal, as the face and body of the brand’s underwear and suiting ranges.

The Majorcan tennis ace and winner of 14 Grand Slam singles titles, a record 27 ATP World Tour Masters 1000, and 15 ATP World Tour 500 tournaments, not bad hey, was announced as an ambassador for the brand. Nadal was chosen, not only just due to a long standing friendship with Hilfiger but because of his synergy with the new fragrance being both fresh and masculine, TH Bold is made for the rebel who plays to win.

imageThe fragrance opens with a mix of crisp citrus notes including pomelo, tangerine and bergamot, followed by herbal and spicy notes like lavender and cardamom. As it develops further, extracts of jasmine and mandarin blossom balance with a woody Boronia accord.The drydown pairs orange flower absolute with powerfully masculine notes of cedar, sandalwood and vetiver, for a combination that excites the senses.

During the launch, where tough jock coach, actress, Jane Lynch played umpire, Rafael showed off the suiting range’s versatility by playing a ‘game’ in his own Rafael Nadal for Tommy Hilfiger Tailored suit only proving the point of its polished and refined nature, with a sartorial ease that’s effortlessly cool. Made from Italian navy wool flannel, the single-breasted silhouette features a straight shoulder and slim fit.

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Stand out from the crowd with Mulberry’s new Dazzle collection

imageAlthough the traditional holiday season may be coming to an end, urgh, now might be the ideal time to invest in some new luggage or travel accessories and as per usual Clothes-Make-the-Man has just the right thing for the right occasion. This time it being Mulberry Men’s Collection new season Holdalls in Dazzle Camouflage.

Originally designed by artist Norman Wilkinson to confuse enemy ships during the First World War as battleship camouflage, the ‘Dazzle’ design consists of complex geometric shapes in contrasting colours, interrupting and intersecting each other. The purpose of this type of camouflage was not to hide ships, but to confuse the enemy, as the distinctive pattern made it difficult to estimate a ship’s size and speed.

imageWilkinson, a Royal Navy volunteer in World War One, had come all too aware of the threat from German U-boats. He was also an artist and illustrator, and had an idea to use his artistic skills to help protect Allied ships. He realised that it was near impossible to paint a ship in camouflage that would hide it from the sights of a submarine commander. Instead, he decided that the opposite approach might be the answer. Mulberry has taken this iconic British military pattern and used it on printed leather and a hardwearing woven jacquard to give a modern twist to classic everyday styles.

The signature Mulberry Clipper and two new ‘Multi-tasker’ styles come in Mulberry Dazzle Camo Print in Grey and Blue colour options. A range of accessories including wallets and phone covers To complete the collection.

The Multi-tasker collection is based on the principles of versatility and functionality. The Backpack was designed with the contemporary urban man in mind, who needs a bag that can switch easily from cycling to meeting and equally back again.

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Aesop’s Fables – Aesop Grooming Brand

imageEvery week we bring you the best in all things grooming, and style of course, and there must be times when you ask yourself, what another grooming brand ? What more great products that promise me I’m gonna look so much better ? But it’s true and the subject of today’s post only goes to reaffirm this matter.

Aesop is an all round amazing brand, their products are not only exemplary but their brand and packaging offer us a masterclass in how to present a luxury, aspirational and low key product in a completely desirable way.

imageEstablished in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. They offer a commitment to use both plant-based and laboratory-made ingredients of the highest quality and proven efficacy – particularly those with the greatest anti- oxidant properties. Their products are available at signature stores across the globe, counters in selected coveted department stores, and at Aesop Online.

They apply intellectual rigour, sincerity and collective years of learning to What they do. Every product is made with the same attention to detail that they apply to all aspects of their company. Always advocating the appropriate use of their products as part of a healthy lifestyle that includes a well-considered diet, daily exercise, and certain therapeutic indulgences – including excellent red wine and inspiring music, of course.

imageAesop has maintained a fiercely independent approach to product research and development from the outset and this has been put into practice in all aspects of the ranges they produce. They believe good skin is the byproduct of a healthy lifestyle, careful cleansing and appropriate hydration. Hormonal and genetic factors also play a role in the skin’s health and appearance, as do climate and pollution. As to with their hair care regime, to keep hair looking good, you must take care of the living elements – the roots and scalp – and maintain the mid- and end-lengths as you would with a piece of fine clothing. To complete the trinity Aesop’s range of body cleansers and hydrators was born of a desire to create products for the body that are gentle yet effective. We offer formulations suited to every type of skin.

All these elements are found in their latest emporium on Lambs Conduit Street in London’s West End, created in collaboration with local design studio James Plumb. Copper shelving runs along the retail area’s left wall, patinated to a rich dark tone and fitted with copper inserts that raise product display above a constant stream of water. Feeding back into their principle of using both plant-based and laboratory-made ingredients.

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