Today’s textual conversation is with Jonathan Lovett,Head of Design at Burton Menwear London. The Brand has been through somewhat of a change in image recently with the launch of such brands as Drift King and Montague Burton and with the website having a re-design to clean it up and make it easier to navigate. Captain Lovett has been at the helm of the SS Burton keeping it steady as it goes.
Before turning his hand at Burton, Jonathan oversaw menswear at Debenhams and his CV also includes Marks & Spencer and Tu at Sainsburys. He lives in East London and LOVES the east end way of life, his favourite cafe being Fix, on Curtain Road, as for its people watching ability and favourite shops in the area are Anthem on Calvert Street and HUB off Broadway market for divine inspiration.
If you could have invented anything what would it be ?
Invented……I don’t think I could invent anything apart from a good story however I would of love to have come up with the idea for the Bobble Hat, I love them right now and can’t stop wearing one with, literally, everything!
What inspires you ?
Its less about who more about whom, what, where and when. I am so inspired by what guys are wearing in London right now, it just seems to have come into its own again. Its part of my job to monitor trends and make them happen at the right time, London is where you see things emerging.
What’s your favourite piece of clothing ?
The Tee Shirt. I have loads of them, a drawer for casual, a drawer full for going out and work and a drawer for the gym and lounging around my flat in. I will spend anything from a fiver to a hundred quid on one if I really love it.
If you could only wear one brand/Designer for the rest of your life who would it be ?
That’s a tough one, I am not a big follower of any particular brand I just buy what looks good on me. However if I really had to it, or could afford to, would be Burberry because it offers such a wide selection from Porsum to Brit that I could still look cool when I am seventy in it.
Who is your style icon ?
Sorry I don’t have one and never will, I take a bit of inspiration from anything I like but ultimately I can style myself.
Can you tie a bow tie ? If yes, who taught you ?
Yes, you did Anthony when we worked together on a shoot!
What piece of style advise do you live by ?
Have a style and buy around it rather than going off on tangents, those garments never get worn.
What piece of clothing should everyman have in his wardrobe ?
A pair of vintage jeans, I cannot remember not having at least one pair in my wardrobe and they are a failsafe solution to anything apart from formal of course. I don’t do holes though, its too eighties and I was there first time around.
Have you ever bought a piece of clothing and regretted it ?
So many over the years especially when I was younger. The last real disaster was a Burberry tee shirt with gold brocade running down the front, I think I thought I looked hot in it but every time I put it on I felt like Adam Ant. If it’s a fashion piece now I always get a second opinion.
Who would do you ideal diner guest and why ?
It would be old friends that I worked with when I lived in Hong Kong, one’s president of Lane Crawford in Hong Kong, another Design Chief for Playboy in New York and couple of others doing interesting things. We used to have a riot and I bet we could still now if we all got around one table.
These are a few of my favourite things – Summer 2012 Burton
Polka dot shirt £28
City Trekker Rucksack £28
Carrot fit Chinos £32
Fisherman's jacket £45
Montague Burton Collection suede shoes £46