This season sees the Sport/Lifestyle brand PUMA relaunch one of their back catalogue’s most recognisable silhouettes the Oslo. A striking style that dates back to the early 1950’s the Oslo was released and named in recognition of the 1952 Oslo winter games and became the shoe of choice for athletes pre and post event.
PUMA’s reissue acknowledges the 1980’s versions and is a nod to its comfort and construction. Featuring a smooth leather upper and toebox protection courtesy of the T-toe suede overlays the Oslo’s retro styling evoke the best of terrace culture and a understated uncomplicated pride in ones very own appearance.
The notched tooling on the sole was designed to provide greater stability and traction. Now the functional flourishes ensure the Oslo has a distinct visual identity.
No detail is spared as the year of original production and article number is stamped on the collar lining. The trainer is signed off with the PUMA ‘Oslo’ branding in gold foil as per the original to ensure total authenticity as the shoe remains true to its forefathers.
PUMA round out the reissue with a series of complementing clothing and accessories completing the whole 360 offering, where it has worked to the brief of, PUMA starts in Sport and ends in Fashion.