The dilemma for a everyday men of what underwear to put on is pretty much a very simple one, the brands on offer to him, now thats a different kettle of fish although. But the design of the aforementioned undergarments are simple;
1) Briefs or a variation on it
2) Y-fronts or a varition on it
3) Trunk style or a varition on it
4) The Boxer Short……
Until now the Boxer Short was a humble simple design, that was until Olivia Francis while at work at the huge Global Creative Agency M&C Saatchi stumbled upon the notion that there seems to be a gap in mens underwear, sorry couldn’t resist that one. Now I know what you’re thinking, a WOMAN ! What does SHE know about MENS underwear. Well, despite not being able to wear them herself, but with an all important female perspective on the matter, she is adamant about the importance of men’s underwear and is really passionate about bringing inspiration and new thinking to the category. Olivia felt no-one was thinking about underwear as something you really wanted to buy but only as a functional, replacement piece of clothing. She set out with a new approach to treat underwear as outerwear, to consider it an important part of an outfit and treat it with the respect and attention it truly deserves.
Hamilton & Hare introduces a range of slimline tailored boxer shorts that combine Savile Row tailoring and attention to detail previously not seen in the industry. From the mother of pearl buttons to the slimming cut, these are underwear to be seen and seen in.
The boxers are unique in their slimline tailored cut, sized by trouser waist size for a more accurate fit. Working with an experienced Savile Row tailor, a menswear designer, who formally working with Raf Simons: Hamilton & Hare have produced a seriously comfortable pair of boxers that sit perfectly under an outfit but look equally sharp in their own right.