CLOTHES MAKE THE MAN

The extraordinary mens blog for the modern man
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Focused and Functional – Nike Launches New Tech Pack Collection

For the Fall 2018 season, Nike is releasing its latest futuristic Tech Pack collection. With new styles and materials, the pieces use innovative knit and woven fabrics that are engineered to provide a full range of motion. This new collection allows for more expressive connections to the sport; through breathability, stretch and texture.

Nike Sportswear’s latest Tech Pack collection spins body-informed and environmental data into focused and functional forms. The collection uses knit and woven materials as well as base, mid- and outer layers engineered to provide athletes with a full range of motion. “The product is engineered to the body through innovative and expressive materials that allow for stretch and breathability,” says Senior Design Director Ricky Hendry. “We wanted to redefine Tech Pack as more of a head-to-toe collection, introducing new styles and materials, allowing for a new and more expressive connection to sport,” says Hendry.

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Nike Tech Pack will be available in North America and Greater China August 1 and globally August 16.

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Burberry Reveals New Logo and Monogram

British designer Peter Saville was commissioned by Burberry’s new chief creative officer and Italian designer Riccardo Tisci in March this year, who initially asked if he could complete the project in four weeks.

Riccardo Tisci has revamped Burberry’s graphic identity, updating its iconic and world-renowned classic logo, which has been left untouched for almost two decades, and monogram. The designer revealed the updated looks on Instagram, where Tisci talked of “new beginnings.” 

Burberry also posted a series of images which showed email discussions between Tisci and Saville that delivered insight as to where the inspiration for the new look came from and the pace at which designs were turned around.

What’s been revealed was that Tisci came across “a logo from 1908 and a Thomas Burberry monogram.” whilst looking through the Burberry archives. The finds were then sent over to Saville with a four-week turnaround deadline.

Per Business of Fashion‘s report, the last change to the Burberry logo happened back in 1999 when the brand dropped “’s” from “Burberry’s.” A new advertising campaign featuring the new logo and monogram is expected to proceed soon. 

What do you think of Burberry’s new look? Let us know your thoughts in the comments here or via our Instagram page: @clothesmaketheman

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5 Carlos Place: A New Retail Experience by MatchesFashion

by Keanu Adorable

Ever since Matchesfashion.com launched and all physical stores were rebranded and resources poured into creating an online empire, it now has reached to some 170 countries and stocks over 400 brands. Over the course 2018, the site has already had over 100 million traffic towards the site. Last year, Matchesfashion.com revealed that it’s on the move, with plans of opening a retail space at 5 Carlos Place near Mount Street in Mayfair. Fast forward to this year, and the 5,000-square-foot building that spans six floors is now near it’s planned September grand opening.

The destination at 5 Carlos Place promises to be a mixture of a shop, an events space and a broadcasting hub; with all the designers it stocks contributing to the experience. And we can’t forget to mention that there will be a courtyard and a chef’s table, too. “We want to bring a sense of enjoyment back to physical retail and create a sense of community,” says Jess Christie, chief brand officer. “We understand our customer’s lifestyle and interests — whether it’s art, photography, wellness, floristry or food. Creating an event programme that reflects the cultural calendar feels relevant and personal.” She’s taken note of research that shows consumers, in particular, millennials, engage and seek more experiences rather than just access to the product. “Retail needs to be surprising, inclusive and personal — it’s about how it makes you feel. If customers take the time to come into your space, they’re looking to connect and discover something, and here nothing will be fixed — it will constantly evolve to reflect each event and designer’s installation.”

Matchesfashion.com will be focusing on integrating various technology and physical aspects. “In a world where a narrative is fast becoming the most popular way to consume content, broadcasting live feels like the freshest way to deliver a brand experience,” says Christie. “We’re launching a podcast series because audio is an exciting medium right now — partly because of the popularity of new voice-activated devices as we move to a heads-up, hands-free world, but also because it’s the best way to deliver quality, long-form content to audiences oversaturated with visual distractions.”

Jess Christie is adamant that this is the way for stores to survive amongst the retail apocalypse that has been prominent in recent times. “I think now more than ever our customers want everything in their lives to feel considered. They want to be educated about new designers, about the provenance of clothes and to understand the story behind the brand. We want 5 Carlos Place to feel as though you are being invited to the ultimate collector’s house where we can host you and create memorable experiences.” A stylish home away from home, where you’ll always find pieces to try on and purchase. But don’t forget, you do have to leave at some point — opening hours do still apply.

The video and September event schedule are now live at www.matchesfashion.com/5carlosplace

5 Carlos Place opens 3rd September 2018.

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Contemporary, Present, Current, Modernist – capture the Zeitgeist of The Modernist

In this line of business, you are all too often asked to meet the brains behind a new product, service, commodity. Now, contrary to popular belief this isn’t something I particularly enjoy or fine easy, but it does help a great deal if that person is incredibly interesting and you are asked by a close friend.

So when a Friend asks you to meet the creator and founder of a new British Fragrance house, certain preconceptions run through your mind they’ll be posh, arrogant, super intelligent, unapproachable, highly cultured you know. What I didn’t expect was for the person in question to have such a good sense of humour and know so much about modern, contemporary, popular culture.

This person in question is John Evans, a man who left behind a successful career in corporate finance to pursue his lifelong passion for creating new fragrance.

The modernist fragrance, is a new fine fragrance house of twisted classics. Designed and handmade in small batches in Britain, guaranteeing a unique scent that adapts to the warmth of your skin. The house was established as an antidote to the over-marketed, under-powered scents that saturate the market.

The house launches with the modernist, a striking combination of oral, fruit and frankincense. Bergamot opens the parfum and leads to a heart of Freesia, with its sharp sweetness so ening cleanly on the skin. A dominant, distinguished base of Frankincense is enriched with Labdanum, timber and even fruit to create an autograph for the wearer

When I asked Evans, “What is the modernist? ” His response was;
“With the modernist, I wanted to design a fragrance that has the self-assured simplicity needed to be a signature. I’m not a big fan of scents that arrive before you do and linger in the room after you’ve left. For sure, be powerful and be bold, but let them remember how you smell – not just the smell.
The modernist gets you noticed when you choose – and maintains a discreet presence any time you want to.”

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It comes from the East – Erborian CC HOMME Cream

Katalin Berenyi and Hojung Lee, are the founders of the inspiring men’s grooming range, Erborian. Inspired by the unshakable self-confidence of the Korean man and creates a modern shield for the modern man.

There key hero product is CC HOMME, enriched with SPF 25, is a high performance skincare product for men to use every day. Powered by highly advanced, Korean cosmetic technology, CC HOMME acts like armour for your skin. A hybrid formula with an ultra-fine texture, it both moisturises and leaves skin impeccably matte. Containing multiple ‘CC pigments’, a new generation of colour controllers, this cream goes on white and naturally adjusts to your skin tone to enhance your skin’s true radiance. What’s more, it also contains SPF 25 to ensure your skin is protected all day long.

The advanced moisturising formula of CC HOMME was designed to immediately conceal signs of blemishes, dullness, fatigue, irritation and redness leaving skin visibly stronger, smoother and more even. With continued use, signs of ageing, wrinkles and fine lines are visibly smoother. Pores look tighter and skin looks fresh again. Blemishes are visibly reduced and concealed.

This product offers a complete multi-purpose formula with a fine, non-oily texture. Use every morning to give a smooth and even skin tone that lasts all day long and contacts such key natural ingredients as Black Ginseng, known for its detoxifying properties, along with Centella Asiatica, commonly known as tiger grass, which soothes and nourishes the skin. Plus pine, that helps to combat the signs of fatigue, ageing and stress. Skin appears refreshed and revitalised.