Burberry Reveals New Logo and Monogram

British designer Peter Saville was commissioned by Burberry’s new chief creative officer and Italian designer Riccardo Tisci in March this year, who initially asked if he could complete the project in four weeks.

Riccardo Tisci has revamped Burberry’s graphic identity, updating its iconic and world-renowned classic logo, which has been left untouched for almost two decades, and monogram. The designer revealed the updated looks on Instagram, where Tisci talked of “new beginnings.” 

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Thank you #petersaville #newera

A post shared by Riccardo Tisci (@riccardotisci17) on

Burberry also posted a series of images which showed email discussions between Tisci and Saville that delivered insight as to where the inspiration for the new look came from and the pace at which designs were turned around.

What’s been revealed was that Tisci came across “a logo from 1908 and a Thomas Burberry monogram.” whilst looking through the Burberry archives. The finds were then sent over to Saville with a four-week turnaround deadline.

Per Business of Fashion‘s report, the last change to the Burberry logo happened back in 1999 when the brand dropped “’s” from “Burberry’s.” A new advertising campaign featuring the new logo and monogram is expected to proceed soon. 

What do you think of Burberry’s new look? Let us know your thoughts in the comments here or via our Instagram page: @clothesmaketheman

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