London Fashion Week Mens Street Style: Spring/Summer 2018

by Isaac Perry

Another season of fashion week has gone by, and this time it was the 5th anniversary of London Men’s Fashion Week, we went hunting for new, cutting edge individuals showcasing street style at its best during the event. Seen throughout are some of the most recent trainer releases, as well as the extremely hyped Supreme and Raf Simons pieces. Both summer colours and patterns being seen in many of the outfits shown in the bi-annual fashion event.

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For you, for me, for us – Nobis

Taken from the Latin interpretation of “For us”, Nobis, prides itself on catering for your needs whatever the elements may throw at us, which is particularly useful with the Great British weather at the moment when we can experience all four seasons in just one day. Staying true to its Canadian Heritage,  Nobis offers a premium selection of versatile performance outerwear and headwear, adapted for today’s ever-changing global seasons.

Working on the principle of fusing Fashion and Function, they craft outerwear that defines a new era in luxury. Nobis’ technology ensures products are triple action to uniquely guaranteeing they are waterproof, windproof, and breathable, so minimising heat loss while maintaining breathability.

Now available in over 40 countries, the brand has come a long way, from its humble outdoor Toronto heritage in little over a decade. It takes performance textiles and technological innovations for outerwear and applies them to stylish silhouettes that defy tricky fashion trends and offers you  timeless pieces that can take you anywhere, moving you from country to town seamlessly.

For 2017 Nobis offers headwear which is complimentary to each and every jacket in their collection, the carefully constructed earth-tone items draws from nature’s greatest attributes; applying new textures such as velour, wool, and reverse denim detailing to them.

Willing you to get Fit -Jack Wills launches Men’s fitness range

The British fashion and lifestyle brand, Jack Wills has come along way from when it was first launched by Peter Williams in 1999, as a single shop in the seaside town of Salcombe, Jack Wills is known for heritage-inspired classics with a contemporary spin and is proud to fly the flag for Britain around the world, whether through a collaboration with a Yorkshire mill or the, now famous, Jack Wills Seasonnaires’ summer on the islands of Martha’s Vineyard and Nantucket. Today it has since expanded to become an international brand with 80+ stores across the globe, including those in the UK, US, Hong Kong, Singapore and the Middle East, and currently shipping to 126 countries worldwide.

It was built upon the foundations of producing long-lasting, fit for purpose clothing and this season sees the launch of a Sporting Goods range for men is made up of a selection of athletic clothing including the Alderton training hoodie, long-sleeved Henworth top and Haydon gym vest, all made from high performance, technical fabric or gym-ready jersey, and designed in London by the Jack Wills design team to be as suited to 5-a-side as to spinning, strength work or sprints.

Peter Williams, Founder and CEO of Jack Wills, says of the new range: “We launched our first sports collection for women in January and the response has been fantastic. Doing the same for men was an obvious next step, and is ideally timed with the global growth of athleisurewear. Jack Wills is already expert in hoodies and sweats, so the collection brings together our knowledge with the talents of the London-based design team and our efficient, high-quality European partners in Portugal – who already produce products for thousands of Olympic athletes.”

Running in style – ASICS X WOOD WOOD

As part of their ongoing 15th birthday celebrations, our increasingly favourite Scandic fashion brand, Wood Wood have teamed up, this time, with one of our favourite sneaker brands in uber stylish Japanese brand ASICS, to create a unique head-turning version of their iconic GEL–DS Trainer OG.

Previewed at the Wood Wood Autumn/Winter 2017 runway show during Milan Fashion Week. The Wood Wood GEL–DS Trainer OG is created in a characteristic ASICS look emphasising the 90s origins of the model.

The lightweight runner turned life-style shoe has received a super striking metallic make-over with pops of red and blue. The colour detailing is seen on the anodized eyelets, lace tips and the forefoot part of the outsole. The silver synthetic leather uppers feature black outlines as a nod to traditional running shoes and point to the fact that the model was originally designed for serious high mileage running action. Featuring ASICS GEL technology for perfect density, the GEL–DS Trainer OG has a DuoSole outsole for enhanced flexibility, durability and traction. Additional detailing includes stitched ASICS GEL logo on the heel, mesh toebox, oval laces and W.W. branding on the tongue.

150 years in the making – Grenson’s new luggage collection

Better known as one of the best British, heritage Footwear brands, Grenson have been producing quality shoes in the U.K. since 1866. So after over 150 years they’ve decided to expand their produce range, no not in footwear but luxury, aspirational and yet surprisingly affordable luggage. So for the first time ever Grenson are launching their first bags collection, featuring classic bag styles from the past, all made in specially commissioned British Millerain durable waxed cotton twill canvas.

The bags include a 1960’s flight bag, inspired by the classic airline branded flight bags from the jet era, reminiscent of the PanAm classic, a Holdall is inspired by the classic branded sports bag of the 1970s but given a modern overhaul inside to carry and protect our everyday tech accessories. , two sizes of backpack which take inspiration from the “The Pattern 42 Bergen Rucksack” which was commissioned in June of 1940, for the British Commandos, this multi pocket style rucksack has proved to be a timeless classic. Then we have another second world war reference in two sizes of Messenger bag which draws on a bag that gained popularity during WWII when troops would use them to carry their personal belongings, leaving hands free for weapons or tools and finally a simple Tote which was popularized in the 1940s after the release of L.L Bean’s Boat Bag. During the 1960s tote bags then went from being simply functional to stylish fashion accessories. The main canvas material for all of the bags was created to unique Grenson specifications by the famous weatherproofing textiles manufacturer, British Millerain.

Grenson’s New Bag Collection