Have you sorted out your Summer holidays yet ? Is a party filled, late night, sleep by the pool sort of affair ? A chic city break hanging out at the poolside of the hippest of Hotels ? Or a sedate family gathering where your catching up on sleep while your offspring cause havoc at kids club ? Wherever your celebrating the hedonistic party spirit around the world, from LA pool parties in the Hollywood hills to full moon beach parties in Koh Samui and the all day clubs of Ibiza, we have the perfect attire that will see you seamlessly from pool to bar and back again. Boardies are designed for party goers who like to have fun and express their individuality.

Taking inspiration from the decade of Partying, the 90’s, with strong vibrant colours, playful abstract prints and references to the Ibiza party scene. Which is reflected in their philosophy to endorse and work with real people who do real things, for example the models in their Ibiza photoshoot all live in Ibiza, work (play) in Ibiza, as DJ’s, promotors or general party goers. Their exclusive hand drawn designs are printed on super quick dry quality fabrics for your comfort and style.

Boardies shorts come in 3 lengths; Shortie, Mid and Long in over 30 colours and prints and although based in London, the team, who have extensive fashion experience, pride themselves on pushing the boundaries of design innovation, quality and creativity, by travelling the world in search of cool designs and patterns.

Words by: Keanu Adorable

Most of us know them as Hawaiian shirts, but in Hawaii, they go by a different name: aloha shirts. The Aloha Shirt has a long and storied history. Embraced during the Post-WWII era, when the Honolulu Chamber of Commerce pushed for more comfortable business attire for the islands’ expanding professional workforce. And they have come a long way since the days when a relative, errr or yourself, tried to look like they’re straight off Magnum, P.I.

Though Hawaii was still self-governed during the 1880s, U.S.-run businesses dominated the local economy. Seeking cheap labor, American plantation owners enlisted workers from elsewhere. Chinese, Korean, Portuguese, and, in the largest numbers, Japanese immigrants came pouring over. On top of those foreign influences, Hawaiian shirts were also inspired by native fashions. Before the 1800s, most Hawaiians created clothes with tapa (or “kapa”) cloth. Made from tree fibres, the material was coloured with red and yellow vegetable dyes, which tended to fade fast.

Storytelling is common and is often shown on various shirt print. These depictions represent Hawaiian traditions of beating kapa, among others.

A hit with beach-goers, the shirt also presented off-duty naval servicemen with a striking alternative to their dull uniforms. Upon returning home, recruits would bring along their new souvenirs. Coupled with the dawn of commercial airline flights to Hawaii, this drove the sales of the product through the roof. 

Hollywood star power added yet another boost to the popularity of the shirt. Montgomery Clift and Frank Sinatra famously donned Alohas in 1953’s From Here to Eternity. And Elvis Presley stunned fans in a bright red one on the cover of the Blue Hawaii soundtrack in 1961. More recently, a Hawaiian shirt carried an element of violence seen in 1983’s Scarface and Baz Luhrmann’s Romeo+Juliet in 1996. It might be a little generous to claim that Leo made it okay to wear a Hawaiian shirt again, but it is fair to say that he was ahead of the curve. Before menswear blogs understood that floral print shirts were actually fly, Leo/Romeo was stunting in the streets of Verona Beach.

Elvis Presley, Blue Hawaii (1961)

Frank Sinatra and Montgomery Clift, From Here to Eternity (1953)

Leonardo DiCaprio, Romeo + Juliet (1996)

Today, they’re not just worn by businessmen in Hawaii: Hawaiian-inspired patterns are showing up in department stores such as Selfridges and Harvey Nichols and desirable brands such as Prada, Saint Laurent, and Valentino have featured pieces recently. Hedi Slimane designed a $840 shirt for Saint Laurent and Prada is also selling long sleeve Hawaiian print shirts. Forbes has named the resurgence the “Hawaiian print redux,” and GQ recently featured Pharrell Williams sporting a Prada aloha shirt in a story that wondered whether “Oahu is the new fashion capital of the world.”

Check out our gallery of our favourite Hawaiian shirts that are available right now.

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Editor – Keanu Adorable

Danish creative studio, Norse Projects, work at the intersection of art, design and function. Intrinsically rooted in Scandinavia with aesthetics of Danish design, inspired by nature and natural surroundings, Norse Projects advocates simplicity and a minimal approach to design that is timeless in nature and aesthetic.

This season the Copenhagen based brand have created a lookbook entitled ‘Moments’ which showcases the apparel in motion, highlighting the cuts, patterns and textures of their new pieces.

The collection keeps in line with its Nordic tradition with its design whilst taking inspiration from military environments along with a focus on different sub-species of flora, accompanied with a purist approach along with progressive ideals through the use of aerial lines, soft textures, and subtle details. These are emphasised through the use of lightweight twills, over-dyed weaves and durable nylon ripstop, all aiming to advance the idea of light active wear.

Notable pieces in the release include a Mackintosh jacket in lightweight Japanese nylon, mid-layer jackets with Primaloft wadding and vertical quilting, rainwear jackets with heat-welded seams, and lightweight sweatshirts with an all-over rib structure. Also a workwear –inspired heine twill jacket, constructed from a mid weight cotton twill. The collection is available for purchase on the brands website.

Check out the Lookbook on the slideshow below.

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