The Luke in question is Luke Roper, who set up the brand in 2001 in the West Midlands in humble beginnings. From an early age Roper had always designed key, statement pieces for his friends. This lead him to the bright lights of London Town to study at the renowned fashion college, Central St Martins. Here he honed his skills and was able to focus his raw talent and develop this into launching his own creative forward thinking menswear brand.

Luke’s inspiration for ‘Luke’ is, he sees it as a, “practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman, a working class hero and a bit of a rogue. Luke’s ethos is to put a fashionable twist on any men’s garment but without overdesigning to retain a cool masculine look”.
It’s always stayed true to its original vision, in keeping a masculine takes on fashion; teamed with ensuring quality. For this Autumn, Luke have experimented with fibres and textiles and their Trends include British Goodland, which interprets gingham and camo prints in their own unique manner. Engineered in Motion, which explores technical fabrics such as Indigo rich super flex denim with stretch allows for easy movement. Plus, with the recent release of, the Noel Clarke, movie, ‘Brotherhood’ Luke have teamed up with avant-garde sculpture Chris Mytton and the costume designer of the films, to create a limited edition capsule collection for the film, after their involvement with the past two films Kidulthood and Adulthood.

Let’s face it Merrell have always had a reputation for the great outdoors, you know,”With my rucksack on my back”. Don’t get me wrong amazingly comfortable, but a bit weekend walker, hills and valleys. And there’s nothing wrong with that, cos for more more than 20 years, Merrell has been providing outdoor enthusiasts with quality performance footwear. The brand can trace its roots back to 1981 and a custom pair of cowboy boots – yes, cowboy boots. A custom cowboy boot maker by the name of Randy Merrell (I promise I’m not making this up) decided to branch out and test his abilities on hiking boots. He built high quality, custom-made hiking boots at his home in Vernal, Utah using the same last that he used to make his American cowboy boots. Painstakingly crafted one pair at a time, the first custom Merrell boots cost over $500 and had a six-month waiting period.

Things have changed a lot for the brand, today, Merrell products are designed and built to perform for all those who recognise “the great outdoors” as a lifestyle. Men, women and children look to Merrell footwear to combine outdoor function and performance, progressive style and an independent design concept. It is this unique product point-of-view that now balances and blends comfortably into both natural and now urban landscapes.

Merrells are not just reserved for getting down and dirty for weekend activities, this is now a piece of footwear for a seven day week and you can throw anything at them and they’ll come back for more. This is illustrated in this season’s Heritage range where they really have ‘Re-booted’ their boots. This range offers guys a new range of footwear in four new styles that are more ‘hipster’ than hiker; providing all the functionality and practicality, you’d expect, of a comfortable, hi-tech walking shoe but combined with a whole new stylish look – ideal for any inner-city adventure.

It’s safe to say GQ is an institution in mens style, with issues published in over 25 countries it’s literally available all over the world, but the Daddy of them all has to be US GQ, sorry Dylan. This year it celebrates the 10th anniversary of their GQ’s Best New Menswear Designers in America programme and its fifth year of partnering with, US retailing colossus Gap. The project works to advance and bring attention to emerging American menswear designers. The recognised designers were selected by GQ’s editor-in-chief, Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors, and took part in a mentoring program led by GQ and Gap. This year’s collection features the best-of-the-best, the creme de la creme, the All-Stars who have gone on to build successful careers with their distinct take on American menswear.

US GQ’s Editor in Chief, Jim Nelson says of the partnership, “We wanted to make the 10th anniversary of this program feel like its own declaration, a snapshot of the state of American fashion. We also wanted to make the clothes instantly wearable, easily attainable, and flat-out covetable. With these four exciting designers, and with Gap’s exceptional partnership, I think we hit the sweet spot.”

The collection includes everything a contemporary stylish man could possibly desire, tailored trousers and denim, overcoats, leather jackets, classic tees and sweatshirts, sweatpants, and a variety of button down shirts along with accessories — including hats, bags, and socks. Phew !

The four All Star designers are;
Michael Bastian —The beauty of Bastian’s clothes is that they can be remixed a hundred different ways. “It’s a great challenge,” Bastian tells GQ of creating his capsule collection. “It’s the difference between a novel and a good short story. They’re equally powerful.” But as the only designer to ever be given repeat recognition in the program (he participated in both 2007 and 2011), he was top of the list for this year’s All-Star roster.

• Steven Alan — Most designers build their collections and work their way up to opening a storefront. Steven Alan did it backward. The clothes he did make (shirts, mostly) were basically private-label pieces to fill his own shelves. He opened a showroom in 1997 and gradually diversified: a striped tiehere, a polo there, until he was a capital-F fashion designer. Today he’s a one stop shop with everything from shirts and shoes to sunglasses and watches, all stocked next to those under-the-radar brands he’s found through his travels. That collection-curation combo is a move many major menswear retailers have since borrowed—but nobody ever nails it quite as well as Steven Alan.

• Saturdays NYC — Founded by Morgan Collett, Colin Tunstall, and Josh Rosen, Saturdays showed up out of nowhere, a magpie line that fathered all the style touch points of the moment: the surf-culture explosion, the shrunk-in-the-wash fit, and the crisp graphic designers aimed at city kids partying on the tiki-torched decks in Montauk and Malibu. What Saturdays does best, is make the brand feel like a way of life. From publishing their own in-house magazine to developing a coffee blend, their shops (now in New York, Japan, and Australia) feel like your most stylish buddy’s weekend home.

• John Elliott — When Elliott first participated in the program just two years ago, he was working out of an apartment with three other guys, and the quartet has since revolutionized menswear with their side zip hoodies and tapered sweatpants. “One of the most incredible experiences of my life was going to the Gap near where I live in L.A. to look at my first GQ collection, and they didn’t have anything left,” reflects Elliott. He has since ascended to street wear-demigod status with his signature layered look, creating a style movement that is still gathering steam.