Editor: Keanu Adorable
Stockholm based fashion brand Acne Studios, founded by Jonny Johansson who uses his interests in photography, art, architecture and contemporary culture to gain inspiration. An alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions.
The collections are defined by Johansson’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom developed fabrics and boasts flagship stores in Paris, London, New York City, Los Angeles and Tokyo.
For their Spring/Summer 2016 men’s campaign, Surfboard enthusiast, Robin Kegel Kegel created graphic prints similar to those he uses on his surfboards, which have been applied to jumpsuits that are almost as tall as his boards. The prints also appear on cashmere sweaters that have been purposefully pilled, as if worn everyday by someone who’s just come out of the surf. The collection contains tailored pants, linen coats, zip-up leather jackets, just to name a few.
“I’m obsessed with surfing, and have long admired Robin and his aesthetic. The campaign images were shot in Robin’s studio in Biarritz with David Sims, who is also a surfer. We spent some wonderful days there, both surfing and creating the campaign.”– Jonny Johansson, Creative Director
It is the first time Acne Studios presents a men’s collection in a campaign, which was show by photographer David Sims. The imagery will be used for outdoor advertising in New York, London, Paris and Hong Kong during February and March. You can now get these pieces in store or online.