The luxury Parisian brand, Sandro, known for its clean lines and sophisticated aesthetic, was established by Evelyne Chetrite, founder and creative director since 1984, who developed a new women’s aesthetics: modern and sophisticated with a hint of androgyny. Evelyne’s son, Ilan, launched Sandro Homme in 2008 focusing on revisited classics with a modern twist. With this in mind for Spring 2015 the French label has teamed up with a Sporting legend Reebok Classic.

The collection centres on Reebok Classic’s iconic InstaPump Fury, fusing the distinct but complementary design attitudes of the brands to create two limited edition styles for both men and women. The collection’s simple iconic aesthetic, features strong lines and first-class design details.

Debuted in 1994, the InstaPump Fury quickly made a name for itself as one of the most directional looking and technologically advanced sneakers in the industry. The silhouette has since garnered cult status and is a firm favorite with fashion and trend hunters.

The Reebok Classic x Sandro collection draws inspiration and design references from two influential decades- the ‘70s and the ‘90s- adding up-to-date details through the use of technical materials. The men’s collection draws inspiration from the 90’s, capturing the retro futurism and technical achievement that revolutionised the sneaker world with InstaPump Fury’s introduction. Each shoe has a sportswear foundation and structured silhouette, which is refined though simplicity of design and the use of premium materials to produce a daring yet elegant design.

Depending on what time you’re reading this post, your day might just get a hell of a lot more interesting, so put down that hot cup of coffee, if you’re eating a particularly messy meal and particularly if you are using heavy or dangerous equipment, STOP !

Ultra stylish Fashion Bible 10 Magazine and equally iconic Fashion Photographer Nick Knight have come together to produce 12 different heavenly covers using the Victoria’s Secret Angels as the Cover stars. We have Supermodels the like of Lily Aldridge, Jourdan Dunn, Lily Donaldson, Barbara Fialho and Candice Swanepoel to name but a few of these angelic creatures.

This project came about via founder and Editor in Chief of 10, Sophia Neophitou, who just so happens to work closely with Victoria’s Secret dreaming up these 12 scenarios with the brilliantly visionary Photographer Nick Knight OBE who has worked with the likes of Alexander McQueen, Bjork, Kate Moss, Lady G aga, Naomi Campbell etc, etc, for the “Sensuality” issue (Out February 5th).

THE 12 COVERS OF 10

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Trying to make your voice heard and getting across your point of different in the ever increasing and overcrowded e-commerce marketplace is bordering on impossible in this digital age we find ourselves in. But one website that is definitely doing all the right things in all the right places is LYST, who saw their business grow by over 400% in 2012, and 400% again in 2013.

Launched in 2010, by Chris Morton(see image below), who cut his entrepreneurial teeth in the financial world,  focusing on consumer internet; specifically ecommerce, music and games. Lyst is an innovative way to shop for fashion online that’s used by millions worldwide every month. Lyst partners with not only the world’s top mens brands, but the stores too – from the likes of Saint Laurent, Balenciaga, JCrew and Burberry to Saks, Mr Porter, Lane Crawford and Barneys – to bring together the world of style all in one place.

LYST has been described as everything from,

“The perfect app!”

“Helps me to form a relationship bigger than just being a customer with the brands I love.”

“The impeccable and most reliable fashion website I’ve ever seen.”

“In regards to fashion they help me define my style.”

“I’m having an affair with my wish lyst…”*

What makes this site it’s UPS and its advantage over the vast competition is the ability to follow your favourite brands and stores on Lyst, to be the first to see their latest uploads and add your favourite pieces to your own personal, individually tailored ‘lyst’ to receive instant notifications as soon as they go on sale or come back in stock, genius, or what ? Plus, they actively encourage social media and other content,  for a more curated and personal customer experience.

Lyst uses technology to create a personalised shopping experience for each and every user, so you can discover more of the fashion and style you want. A team of data scientists, or geeks in white coats to us, process 100,000 data points every hour, to make sure Lyst has the inside track on what’s hot, and where to get it. Over 1.5 million shoppers used Lyst to shop for fashion over the Black Friday-Cyber Monday weekend in 2014.

*All quotes obtained from trustpilot.co.uk

If your planning on being anyway where near the Brompton Road Area of Knightsbridge, London,  over the coming days, MAKE SURE YOU HEAD DOWN TO HARVEY NICHOLS ! The emporium of everything of a Luxurious nature have team up with the providers of Trainer chic Fresh Laces. This unconventional pairing, but made in Sneaker heaven, have come together to offer customers the chance to snap up a pair of limited edition sneakers in its Knightsbridge flagship store. Influencers including Kanye West and Pharell Williams have assisted trainers in crossing over from sportswear into main stream fashion and Harvey Nichols is over the moon at the opportunity to delight sneakerheads with this brand new partnership.

Trainers aficionados, Fresh Laces was born out of the desire to create a sneaker and lifestyle platform where trainer enthusiasts gravitate to buy, sell and network with fellow sneakerheads. A key component of the Fresh Laces ethos is to understand and acknowledge the history of this style of footwear, identifying its movements, spotting emerging talent and setting the pace for future trends. Always one step ahead, Harvey Nichols is the first to team up with Fresh Laces to transform its men’s footwear offer into a sneakerhead haven.

Darren Skey, Head of Menswear at Harvey Nichols Says of this match up;

“Fresh Laces source limited edition kicks from around the world to cater for the growing sneakerhead community, who strive to possess the latest releases and the original classics or OG’s as they are known in the sneaker world from the early 90’s to present day. We are really excited to be teaming up with Fresh Laces to offer our customers something unique and different.” 

The Fresh Laces Sneaker Spot will be the first of its kind in the UK and will host over a hundred exclusive Nike kicks such as the first Nike Air Yeezys, Patta Air Max 1s and Supreme Foamposites. These one-off styles will be replenished on a daily basis with more limited edition styles, providing true sneaker fans an opportunity to see and purchase rare and exclusive kicks. But remember once there gone there G O N E.