The luxury Parisian brand, Sandro, known for its clean lines and sophisticated aesthetic, was established by Evelyne Chetrite, founder and creative director since 1984, who developed a new women’s aesthetics: modern and sophisticated with a hint of androgyny. Evelyne’s son, Ilan, launched Sandro Homme in 2008 focusing on revisited classics with a modern twist. With this in mind for Spring 2015 the French label has teamed up with a Sporting legend Reebok Classic.
The collection centres on Reebok Classic’s iconic InstaPump Fury, fusing the distinct but complementary design attitudes of the brands to create two limited edition styles for both men and women. The collection’s simple iconic aesthetic, features strong lines and first-class design details.
Debuted in 1994, the InstaPump Fury quickly made a name for itself as one of the most directional looking and technologically advanced sneakers in the industry. The silhouette has since garnered cult status and is a firm favorite with fashion and trend hunters.
The Reebok Classic x Sandro collection draws inspiration and design references from two influential decades- the ‘70s and the ‘90s- adding up-to-date details through the use of technical materials. The men’s collection draws inspiration from the 90’s, capturing the retro futurism and technical achievement that revolutionised the sneaker world with InstaPump Fury’s introduction. Each shoe has a sportswear foundation and structured silhouette, which is refined though simplicity of design and the use of premium materials to produce a daring yet elegant design.