Irish Designer JW Anderson has evolved into an internationally renowned and award-winning brand. In the past, accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and ‘Menswear Designer of the Year’ (2014). Most recently at the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards.

His latest project is to partner with International luxury shopping destination MatchesFashion.com on an exclusive 10 piece capsule collection.  The London based designer is the latest collaborate or in a series of digital exclusive is designed to showcase the best of global menswear and thanks to his intelligent playful pieces graphic prints on innovative detailing this aesthetic forms the foundation of his collection.

Is the latest collaborate or in a series of digital exclusive is designed to showcase the best of global menswear and thanks to his intelligent playful pieces graphic prints and innovative detailing this aesthetic forms the foundation of this collection. His latest signature collection celebrate boyish freedom and masculinity – a wardrobe of striped back, no fuss  essentials with effortless edge and functionality. This capsule collection draws influence from this – taking iconic staples from the mainline collection and re-imagining them with original graphics and Colourways.

Key styles include a beige bomber jacket in technical twill with  logo prined linen patch and the iconic knot T-shirts in nautical Stripe complete with  contrasting overlay. A Navy jersey hoodie with flocked velvet and glitter patchwork detailing and a tan leather and indigo linen weekend bag that completes the capsule.

“This is the first season I’ve tried everything on myself. The was like going back into yourself”. Jonathan Anderson.

Yes, February is upon us, Thank God all that dry January nonsense is out of the way. But February is the month of amore when all our thought turn to LOVE, or at least dating. So whether your looking for love, not sure love exists, what’s Love got to do with it or Love is all around. So we asked London dating coach Gary Gunn for his advice when it came to all things dating and his top tips. Gary made it his mission to help men attract the perfect partner of their dreams after a car accident left him depressed, overweight and lacking in confidence.

Gary, 32 was on track to become a professional sports star, but a horrific car crash at the age of 18 meant he was forced to give up on his dream.
“My body is a wreck even now. I healed, but what took many years to come to terms with was the mental damage. I put on three stone in weight and went from being a confident guy who was the centre of attention, to someone anxious who didn’t want to go out.”

Self-development books proved to be Gary’s lifeline and when his anxiety diminished, he decided to help other men who lacked confidence and started his business Social Attraction.

It dawned on Gary that women see past a man’s looks when he met his own partner in the middle of a dental surgery programme when he had no front teeth.
“I had a light bulb moment. I realised it doesn’t matter what you look like, what matters is, who you are and how you portray yourself.”

Gary explains: “I take them to art galleries and cultural places of interest – never night clubs. This isn’t about getting drunk and trying to get as many phone numbers as you can. This is about learning a different way of going about dating, which is 10 times more powerful. Although it is specifically about approaching women, the course will affect other areas of a man’s life as dating is a microcosm for everything else they do.”

Gary Gunn’s Top 10 Dating Tips

1. Attractive and cultured people tend to be found in art galleries, independent cafes and yoga classes.

2. Imagine you’re an artist commissioned to paint the nuances of their eyes; this will instantly make you hold better eye contact.

3. Experiences shared together create powerful and unique first dates.

4. Claiming territory is a biological signal of affluence; so take up space with your body language to illuminate your confidence.

5. Having a creative hobby in your life allows you to self express whilst also making you more attractive to individuals.

6. When the energy level on a date drops, change venue immediately; physically standing up and moving will induce some new enthusiasm.

7. Organising the location and details of your next date while you’re on the first one will save you time, effort and energy.

8. Silence in a conversation is the magical part where you can enhance sexual tension by maintaining eye contact.

9. People tend rob play with their hair and cross their legs while standing as an instinctive response to a potential mating partner.

10. Never stop working on your style; new clothes have an energy to them and also a shelf life.

You can visit the Social Attraction website here: ‪https://www.socialattraction.co.uk/‬

Brand Beckham seems to have gone into serious overdrive for 2018. If it’s not David moving and setting up a football sorry Soccer team in Miami, it’s Victoria et al reuniting for a Spicy bean Burger and a chai tea latte with her 90’s sistas! Or it’s either of them showcasing their latest clothing collection via an international fashion week and that’s not even mentioning the Shanaghans of Beckhams, the Next Generation.

This week saw Mr Beckham launch his latest world domination scheme in the sleek form of House 99. A complete collection of 21 innovative products to cater for every man’s style ambitions. The highly anticipated launch was created by David himself in partnership with international beauty powerhouse,L’Oréal, to provide all the tools men need to experiment with their look in order to express their own evolving style and unique identity.

HOUSE 99, is named by merging two components: The word “HOUSE” reflects David’s goal to build an inclusive community of grooming aficionados, to share style tips and recommendations in order to conquer every look and inspire new creations. The number “99” which he has tattooed on his hand marks a momentous year in both his personal life and career. He married Victoria, his eldest son, Brooklyn was born, and Manchester United won the treble.

Merging Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal labs, is undeniably a stroke of genius. The HOUSE 99 product line has been carefully engineered over the last two years, to create an all-new grooming brand, primed for every guy’s next look.

His current HOUSE 99 must-haves include: Going Big Thickening & Purifying Shampoo Let your hair do the talking – the secret to all of David’s iconic styles is starting with a full bodied foundation. Infused with purifying charcoal and styling polymers, the invigorating shampoo instantly thickens and gives hair natural looking volume. A bulk-up boost to eliminate styles vanishing into thin hair. Get Groomed. Purifying Beard Scrub A great beard needs a solid base – the unique textured scrub, provides total cleansing for face and beard elevating your pre-shaving ritual. Powered by black charcoal and volcanic stone, together with energizing ginseng, provides supple and conditioned hair you can work with either for shave or shape. Seriously Groomed Beard & Hair Balm When facial hair needs to know its limits – the weightless, creamy balm dishes out serious discipline to shape up unruly hair and short – long beards. Inspired by Beckham’s current long-haired look and his full beard from 2015, this lightweight styling agent adds structure and nourishes hair and beards for a disciplined and conditioned look all day long.

Smooth Back Pomade Keeping it classic – After years of style experimentation, the pompadour remains one of David’s most iconic looks, a classic base that he’s played with to give it either a red carpet finish or a more casual twist. The smooth back pomade gives hair the perfect amount of hold with a natural-looking texture. Also directly inspired by David’s own day-to-day routine, the product is designed for men on the move, humidity-proof and sweat resistant.

The brand launched in the UK, exclusively at Harvey Nichols this week and will roll out to other British retailers, and in 19 countries, from March 1st 2018.

(image by Adam Spear)

From a young age, OLIVER PROUDLOCK has had three passions; Music, Art and Fashion. Creativity is something that is incorporated into his everyday routine, and has become part of the fabric that weaves his projects together.

Oliver founded the fashion label Serge DeNimes, a design-led brand which focuses on premium, urban apparel of the highest quality. Their original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle and they strive to create an artistic community that focuses on producing cutting edge designs.

In addition to the exciting progression within his own label, Oliver has worked with numerous global brands over the years including Armani, Diesel, Reiss, River Island, Topman, Joshua Kane, All Saints and Hunter Gatherer. And has collaborated on a number of projects with various fashion houses including high-end shoe label Oliver Sweeney, jewellery designer Theo Fennell and a capsule collection with contemporary headwear brand BySju. All while maintaining a successful modelling career and running his own style/travel/fitness website OLIVERPROUDLOCK.COM and his fashion blog PROUDLOCK STYLE giving a direct insight into his style and the brands he loves

If you had one day to live what would be your biggest regret ?
Life is too short for regrets

What piece of style advise do you live by ?
Comfort leads to confidence

What piece of clothing best describes you ?
My Serge DeNimes customised distressed denim jacket

What do you have to do after this conversation ?
Get back to completing the new Serge jewellery collection

What is you most memorable moment ?
Hard to narrow down to one moment, but in terms of my brand it would have to be being stocked in the Mens Lab in Harrods. This was my first stockist, and this store has so many memories from when i was a kid. To be stocked there was a dream come true, as well as a divining moment for Serge.

Who would do you ideal diner guests ?
Al pacino, Rihanna, Pharrell, Gisele, Ralph Lauren, Jennifer Lawrence, Adele, Roger Federer, Mila Kunis, Robert Rauschenberg, , – people i look upto within fashion, art, sport, and film.

Favourite hotel in the world ?

The Bowery Hotel (NYC)

If you could collaborate with one brand who would it be ?
I would love to collaborate with Ralph Lauren. Ralph has been one of my favourite brands since i was a kid, and to collaborate with them would be a dream come true.

Best piece of advise you’ve ever been given ?
Always be positive no matter what. Wise words from my mum.

Describe your style in three words?
Eclectic, Comfortable, niche

What piece of clothing should everyman have in his wardrobe ?
A denim jacket

What are you most excited about at the moment ?
Releasing the new Serge DeNimes mens jewellery collection

(Image by Danny Baldwin)