WORDS BY BETH PEMBROKE While the world gets over Christmas and saying a  good riddance to 2016, attention starts to move over to what the talk of the fashion world will be in the year…

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Words by Charlie Britton What was once something difficult to define, now plays a big role on catwalks across the globe, and it’s not slowing down any time soon. A grassroots culture, evolved from Japanese fashion…

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German Sports Brand Puma celebrates 50 years of the ‘Suede’ ushering in unique drops that represent the varied cultures that the iconic sneaker has been a significant part of – from music, fashion, street and pop…

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“BE THE CHANGE YOU WANT TO SEE IN THE WORLD” MAHATMA GANDHI This is the quote that is the inspiration for Simon King founder and designer of London Denim, who has been making streetwear for…

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Camouflage is either a massive do or don’t in fashion nowadays, with those who wear it best absolutely killing it. Thanks to the uprise of streetwear the stereotype of the army has been completely flipped…

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