L.G.R launches a Special Edition of sunglasses in collaboration with the iconic clothing brand Robe di Kappa, sharing common values related to Italian style and authenticity. The concept will focus on the campaign claim “Robe di Occhiali”, also engraved inside the temple to emphasize the limited edition and the exclusive nature of the product.
L.G.R has been producing eyewear since 2008, blending together traditional Italian methods of craftsmanship, lens technology, and a history that dates back to Africa. L.G.R eyewear is entirely handmade in Italy by three artisanal families, who build each frame from start to finish using traditional methods of production in order to deliver an authentic and noble product.
L.G.R preserves Italian values and heritage through hard work by real people who have spent their lives specializing in this meticulous line of craftsmanship. The result is a genuine product that translates excellence through passion. The brand has a celebrity following including Tom Cruise, Cristiano Ronaldo, Prince William, Marion Cotillard, Kirsten Dunst, Giorgio Armani, Gigi Hadid, Paul Bettany, Charlotte and Pierre Casiraghi amongst others.
For this collaboration the brand has used as a reference the iconic Fez, a bestselling model of the L.G.R collection, and have customized it on the basis of colours chosen in line with Robe di Kappa style and positioning.
For this collaboration with Robe di Kappa, the matt finish of the Fez frontal was achieved through a natural thermal opacification process called sandblasting, preserving the very high quality of the cellulose acetate and giving a modern design. The slogan of the collaboration “Robe di Occhiali” is stamped inside the sunglasses’ temples.
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