BOSS Watches makes waves this season with an innovative addition to the BOSS Admiral family of sporty chronograph timepieces. Crafted from ocean-bound plastic sourced from Swiss initiative #tide, the Admiral seamlessly brings together the use of more responsible materials with a striking BOSS look.
Their partner Tide Ocean SA is a company based in Basel, Switzerland, founded into the possibility of using ocean plastic for watchstraps. With the goal of cleaner oceans, #tide built a global network and organises beach clean-ups, collaborate with social enterprises, pay fair wages to local communities and comply with ethical and ecological standards.
The plastic waste collected and processed is 100% ocean-bound. #tide does not process any virgin and non-ocean bound plastics.
The bold design of this watch collection is a tribute to the iconic diver’s watch – includes a prominent unidirectional rotating bezel, luminescent hands and indexes, and three diamond-cut sub-eyes on the dial. The pushers, crown, crown protection, and textile strap add to the sporty look of the watch while also being crafted from #tide ocean-bound plastic.
Built with a solar cell that draws energy from the sun to power its quartz movement, the chronograph is available in black or blue, with pop-color details on the dial and second sweep. The BOSS Admiral is created for men who make a statement with their style – and are always ready to explore something new.