Swatch remains true to its core and is reinventing itself once again. Since the brand’s founding in 1983 Swatch has always had its finger on the pulse, whether through turning the entire watch industry on its head, launching 12 colourful watches made of only 51 individual parts, with modern materials, at a democratic price and high quality. Or going on board of the Colombia Space Shuttle on the wrist of astronaut, Claude Nicollier.
The enfant terrible of Swiss watchmaking is now introducing its latest innovation: a collection of timepieces cased in materials sourced from nature.
This marks the first time a watchmaker has succeeded in replacing all conventional by bio-sourced materials in a series production environment. Premiering in a collection that brings the iconic design of the first Swatch models to the present day, the brand is off to its next chapter : BIORELOADED !
Innovation has always been the drive defining the brand’s personality. The “1983” collection continues this tradition with two newly introduced bio-sourced materials extracted from the seeds of the castor plant. All components naturally meet the high Swiss Made quality requirements that Swatch places on its products.
Literally sealing the deal, the new packaging sets a new standard as well. Made of paper foam, the material consists of an innovative mix based on potato and tapioca starch. As a result, the packaging produced with the injection moulding process is fully biodegradable and can be recycled with paper waste or even composted right at home.
A milestone as such deserves a special design to go with it : the “1983” collection takes its cues from the early days of the illustrious Swatch spirit. Six models offer reinterpretations of the first Swatch watches and feature bespoke typography created for the signage of the new Swatch Headquarters, leaving no doubt that the Swatch revolution has never stopped moving forwards.