No Time to Die – SWATCH & 007

We’re only just in February and the anticipation for the launch of Bond 25, or to give it, its more revealing title, ‘No Time to Die’ is at DEFCON 1  and first off the associated merchandise offings is Swiss watch brand, Swatch.

Swatch is on a secret mission! Just in time for the latest release. The Swiss watchmaking brand launches an exclusive collection of 007 inspired models.

Original movie posters and opening title sequences from Dr.No (1962), On Her Majesty’s Secret Service  (1969), Moonraker  (1979), Licence  To  Kill  (1989), The  World  Is  Not  Enough  (1999) and Casino Royale (2006) have provided the inspiration for a capsule collection of six designs to be released at the end of February.

The seventh watch in the 007 collection has been designed by Swatch and No Time To Die Costume Designer Suttirat Anne Larlarb for Q, Swatch’s favourite character. Q creates all of Bond’s gadgets, from tracking devices to his secret weapons. His exclusive watch in No Time To Die is a timeless mix of tradition with a penchant for futuristic innovation. Just like the man himself.

No Time To Die will be released globally from April 2 2020 in the U.K. through Universal Pictures and International and in the U.S on April 10, from MGM. 


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