PI LONDON is a sustainable unisex jewellery brand selling only antique and vintage pieces, by giving the modern consumer a more accessible way to buy affordable and unique antique jewellery that will last forever. All pieces are one of a kind and the skill and craftsmanship in which they were made hundreds of years ago is exceptional and has already stood the test of time. In a nutcase, It is bringing antique pieces into the 21st century.
The brand is built upon a belief in slow fashion that makes a statement every day whilst also being better for the planet. Where some jewellery is made to live on you, antiques can truly live with you; made from solid gold and silver, they’ll last forever! They are passionate about giving the modern consumer a more accessible way to buy antiques and they want to give people affordable and unique jewellery that will last forever.
All of their pieces are sterling silver or 9ct gold or more, meaning they will last a lifetime.
Their pieces are one of a kind and the skill and craftsmanship in which they were made hundreds of years ago is exceptional and has already stood the test of time.
They hope their pieces become modern heirlooms and get passed down for generations to come.
Founder of the brand is Isobel Procter is keen to disrupt the current interpretation of ‘antiques’ because, given the chance, I really believe they can answer some of the most timely needs of both the people and the planet. Her Mother, an antique’s dealer herself, instilled a great appreciation for unique pieces in her from a very young age. She is fuelled by the unique beauty behind jewellery that’s had a life. From elaborate watch fobs keeping the men of the 1900s ticking, to mourning jewellery promising to keep the memory of loved ones alive; our pieces all have a story to tell.
