I wish they all could be Californian – Baxter of California

Founded in 1965, by Baxter Finley amidst an era of freedom and self-expression, Baxter of California continues to operate with the same individualistic mindset today. The brand is a leading lifestyle brand to solve all your hair, skin, body and shaving needs. The brand represents far more than the Californian state and where it is in terms of geography of palm trees, sunshine and Hollywood Hills; it’s much more like a state of mind. A living, breathing example of a thriving culture where people are free to pursue their own dreams, on their own terms and the brand tries to encapsulate that way of thinking.

The brand continues to offer a collection of superior hair, skin and shave essentials, designed to fuel your best self and unleash what makes you, you. All products are tried and tested by Master Barbers at the award-winning Baxter Finley Barber & Shop in Los Angeles, for quality and versatility, to provide consumers with everything they need to confidently be who they are and live life true.

One of their hero products is the THICKENING STYLE GEL that provides high hold and high shine a look. The non-traditional formula contains:

Birch Juice – which helps to smooth and soften hair, while calming scalp (“birch juice” is a growing search term for hair care and styling)

Ginger – helps to strengthen hair, and defend against flakiness in scalp and adds natural shine to hair

Vitamin B5 – known to plays important role in the healthiness and growth of your hair (“vitamin B5” is a growing search term for hair care)

This product fills a styling gap for those seeking a high shine look that will stay in place all day long. Be confident with no flakes, no residue and no crunch. The Thickening Syle Gel can be used to create a variety of hair styles. From the slick back and pompadours to hard parts, it can even be used to create a natural look with just a little bit of shine.

In fact, Mason Case, Baxter of California Educator, says of the product,

“A good gel is hard to come by but this one is a keeper. All the hold and shine you’d expect from a gel, but it doesn’t flake or brake. The beautiful color and smell are just added bonuses.”

Another offers a great skin care routine which honestly leaves your skin looking and feeling amazing. So what is this great routine to get your skin looking sooooooo amazing? Double-cleansing! After cleansing with our Daily Face Wash, apply the Clay Mask AHA(Alpha Hydroxy Acid). Rinse off in 10 minutes and tone with the Herbal Mint Toner, apply 1-2 pumps of Skin Concentrate BHA to the face and neck, finishing off with the Oil Free Moisturizer, Under Eye Complex & Hydro Salve Lip Balm.


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