Words by Cameron Mclauchlan
Whilst spring still remains, in light of recent Temperatures it is clear that the proper summer weather is imminent. Officially speaking we are still a month off of the start of summer.
1. Polaroid Havanas – Sunglassesshop
Edwin H. Land founded Polaroid as a result of his scientific investigations into the application of polarising light filters. In 1926 he gained his first patent for a form of polarisers that reduced headlight glare. A few years after this in 1932 Edwin formed ‘Land-Wheelwright Laboratories’ with his ex physics professor to investigate whether these polarising filters could be applied in a commercial format to sunglasses and automobile headlights.
Following on from these revolutionary milestones, in 1939 Polaroid produced 3D-Glasses, ski-goggles, and a dark-adapter goggle for the navy and army. The rest is history.
Polaroid, in addition its groundbreaking insta-camera in 1943, which has seen a re-surge in popularity, has and continues to make attractive and affordable eye-wear!
The pair above, the ‘Havanas’ come in the way of a tortoise shell construct colour way, with army green lenses to match. As well as being praised for their quality, the lenses, sticking true to their roots do a really good job of blocking the suns glare. Coming in at £54.00 these are a real bargain.
Oh and by the way, the website linked above is offering £20 off if you sign up to their newsletter making these polaroids just £34.00!
2. YMC – Floral Malick Shirt
“You must create” or YMC as they’re widely known is an English brand established in London, slap bang in the middle of the nineties in 95’.
The Name of the Brand came from Raymond Loewy, the recognised industrial designer. He was giving a speech to Russian students in which he emphasised the value ‘you must create’, something which stuck with owner, Fraser.
Fraser Moss along with his business partner managed to raise enough capital at the time to get going. In an interview with Peggs & Son a few years ago in the build up to their 20th anniversary Fraser Said:
“We had the concept, and with the small investment we managed to scrape together enough to create the collection. I had worked for Vivienne Westwood for five years previously and a lot of my friends at the time were setting up magazines like Dazed & Confused or working for i:D and The Face. Through these guys I pulled in a lot of favours for them to sort of back our brand. And they did and it was amazing because they helped introduce us to new markets.”
Overall YMC offers for both men and women, premium, often utilitarian street/workwear. The brand has multiple stores across London and on the other side of the world in Seoul, South Korea. To see YMC in all its glory and find out more head to their website below!
3. COS Relaxed Cotton Trousers (With Buckle)
Swedish brand, COS which stands for ‘Collection of Style’ was formed by H&M group in 2007 and launched with a fashion show at the Royal academy in London, something which at the time was highly un-common for a fast fashion brand, but they aren’t a fast fashion brand.
COS was actually set-up to go against the grain of its fast fashion team mate in H&M and instead aim to create its own trends through their minimalistic designs and store concepts. The clothing draws inspiration from the likes of comme des garçon and other contemporary designers whilst maintaining mid-market prices.
Alongside the opening fashion in 2007 show COS opened their first store on Regent street, swiftly followed by expansion across the UK and launch of their website in 2011.
Since 2007 COS has seen a meteoric rise. According to HM it now has some ‘270 stores’ across ’41 markets’ globally.
COS offers minimal but effective modern silhouettes which can be worn casually or matched for a smarter occasion.
4. Oi Polloi x Sebago Portland boat shoe
Sebago to form part of their SS19 footwear collection has chosen five European concept stores to re-work their iconic Portland shoe. For the UK they have partnered with much loved menswear retailer Oi Polloi who have designed two colour-ways of the Portland.
Sebago was founded in 1946 by friends : Daniel J. Wellehan Sr., William Beaudoin and Joseph Cordeau. The three from New England, Massachusetts. The first shoe in their remit was a hand sew penny loafer inspired by Indian Moccasin.
The company’s most acclaimed shoe, the ‘Dockside’ boat shoe was born in 1970 and has subsequently spawned a globally recognisable silhouette coined by the masses. Public figures of today seen donning the Dockside include Pharrell Williams and Kate Middleton, amongst others.
To add to the outfit already listed, this particular colour of green and cinnamon finished with a gum sole continues the earthy theme transcended from the Polaroid sunglasses and printed YMC shirt.
This colour-way, an additional iteration from Sebago x Oi Polloi and further Sebago shoes are available exclusively online at OiPolloi.com
We hope you enjoyed this weeks edition of something for the weekend! Let’s hope the sun stays!