Back to the old School – Gio Goi

WORDS BY CARL STANLEY

Gio Goi release their Winter collections as the guys who brought you the label back in the late 80’s are back with a whole new line in new Gio Goi clothing collections. we check out the one of the jackets from the classic collections, with the Gio Goi fishtail parka/windbreaker jacket.

It was Anthony and Christopher Donnelly (see above) who went from staging Manchester’s first ever illegal acid house party ‘Sweat It Out’ to forming Gio Goi and dressing the likes of The Happy Mondays and 808 State as well as launching such collections as the ‘Too Much Rock’n’Roll’ collection fronted by Pete Doherty. As one of the 90’s most definitive UK clothing labels it was a lot later on when Gio Goi was for a period of time taken over by high street retail giants, which saw it bottom out and move away from the quality and creative style the label was renowned for.

But now Gio Goi are back to release their new clothing collections this Winter with a return to the labels home styled quality and original logo motif. Including the ‘Classic’ and ’88 collections.

The Gio Goi fishtial parka is a lightweight jacket with 4 pocket design, it features the Gio Goi sleeve branding with back design, Along with all the other releases they can be found on the Gio Goi website and also now available to buy from other leading outlets.

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