We all know the sales of men’s grooming products show no signs of slowing down and with celebrities like David Beckham, Orlando Bloom and Gerard Butler championing skincare ranges specifically designed for men the demand and interest for these grooming ranges is just going to increase.
Now a range that seems to be bucking this trend for celebrity endorsements and is striping back the packaging, bumf etc is coming from a surprising source. B.Men offers a premium experience at a mainstream price. It’s a collection of premium skincare, created by industry experts to help men find the products that are right for them, clearing away any clutter and confusion, providing guidance and inspiration. B. offers efficacy in an accessible way. But from where ???? Well, none other than the High Street retailer, get ready for it, Superdrug.
Dave Cooke, Superdrug head of own brand, comments on the range, “B. Men products contain active ingredients with a high street price tag and include ingredients such as Cocoa Butter and Vitamin E that helps moisturise and protect skin from everyday shaving and transitional seasonal weather that can also affect sensitive skin”
Plus if that wasn’t enough to convince you, B. products are not tested on animals and all carry the leaping bunny symbol of Cruelty Free International (formerly BUAV) and the range is suitable for vegans and vegetarians as all products have been dermatologically approved and are paraben-free.
The range carries such hero products as the 8-in-1 Post Shave Balm, a product which is a clinically proven 12-hour moisturiser that smoothes, protects, energises, control shine and blemishes and can also help calm shaving irritation. The B. Men Anti-Ageing Cream.With SPF15 and Coenzyme Q10 antioxidant protection, this anti-ageing cream helps defend skin against UVA & UVB rays, moisturises and firms skin, while also targeting fine lines and wrinkles for younger looking skin.