The recent U.S. Open in New York on the hottest of hot days saw the launch of new New Tommy Hilfiger fragrance, TH Bold and the announcement of The King of Clay, Rafael Nadal, as the face and body of the brand’s underwear and suiting ranges.
The Majorcan tennis ace and winner of 14 Grand Slam singles titles, a record 27 ATP World Tour Masters 1000, and 15 ATP World Tour 500 tournaments, not bad hey, was announced as an ambassador for the brand. Nadal was chosen, not only just due to a long standing friendship with Hilfiger but because of his synergy with the new fragrance being both fresh and masculine, TH Bold is made for the rebel who plays to win.
The fragrance opens with a mix of crisp citrus notes including pomelo, tangerine and bergamot, followed by herbal and spicy notes like lavender and cardamom. As it develops further, extracts of jasmine and mandarin blossom balance with a woody Boronia accord.The drydown pairs orange flower absolute with powerfully masculine notes of cedar, sandalwood and vetiver, for a combination that excites the senses.
During the launch, where tough jock coach, actress, Jane Lynch played umpire, Rafael showed off the suiting range’s versatility by playing a ‘game’ in his own Rafael Nadal for Tommy Hilfiger Tailored suit only proving the point of its polished and refined nature, with a sartorial ease that’s effortlessly cool. Made from Italian navy wool flannel, the single-breasted silhouette features a straight shoulder and slim fit.