WORDS BY ISAAC PERRY
Drake is one of the biggest names in hip-hop today, dominating the charts with songs such as ‘Gods plan’ and ‘nice for what’ with him having securing his place at the top since 2010. However, beyond this he isn’t only known for his musical abilities, but also his influence on today’s streetwear culture with his own brand OVO but also through collaborations with Nike’s Jordan brand.
His partnership with the Jordan brand has formulated some of the most anticipated drops over the past two years collaborating on some of the most iconic Jordan’s ever to have been created. Drake’s partnership with the brand began in 2014 creating a one off Jordan 3 in an ‘OVO gold’ colour way which has never been released.
Following on from this he has gone onto create eight more shoes with the brand both released and unreleased, from some of the most classic Jordan’s through to a slider with the brand!
His personal brand OVO has expanded over the last couple years also collaborating with some industry heavyweights such as Clarks and Timberland. Both these collaborations having the brand’s classic owl emblem which has now become synonymous with Drake’s legions of fans but the wider style savvy community, with many of Drakes and OVO’s footwear and clothing items selling for upwards of £500.
However the shock move in which no one this time last year could have predicted coming would be the main man himself defecting from Nike to Adidas, shock horror!
Having been spotted recently in an onslaught of Adidas clothing the questions began to fly around and the rumour mill went into overdrive, and lets just say it has just exploded from there. It’s rumoured that Nike aren’t allowing the creative freedom in which Drake is looking for, in this case do you think that this is the right move for Champagne Papi himself?
The last time we saw a move of this magnitude was from the most influential rapper in the last decade, Kanye West and he has gone onto create some of the most recognisable shoes in the last 10 years.
Research released today from B&Q, the UK’s leading home improvement retailer, reveals that the nation’s bathroom cabinets are fit to burst, with over 140 million more products than five years ago. Over half (57 per cent) of Brits whose bathroom products have increased, blame the expansion on the huge choice of products now available and 68 per cent are craving clever storage solutions and better use of space.
On top of this, more than half of Brits (55 per cent) have multiples of the same product in their bathrooms and more than two thirds (69 per cent) buy more of the same product before finishing the old one. A fifth (21 per cent) of us are real hoarders and even hang onto out of date lotions and potions rather than throwing them out to make more space.
2018 marks the centenary of the Royal Air Force (RAF). The RAF was formed on 1 April 1918, at a time when aviation was still in its infancy. As the world’s first independent air force, the RAF has set the standards for other nations to follow. The RAF Roundel is recognised around the world as being synonymous with capability, courage and innovation.
The striking new collection is an innovative and unique range of luggage, designed to accompany RAF pilots on mission flights and training. Marking a departure from Globe-Trotter’s conventional design, the case features a robust aluminium shell on their iconic vulcanised fibreboard and has been specially designed to open lengthways, enabling you to easily reach inside the case while it is upright. Adorning the surface of each case, two lines of rivets echo the design of the motifs seen on RAF aircraft, and the design is completed with the iconic RAF heraldic insignia.
