CLOTHES MAKE THE MAN

Founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. The North Face, today,  are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. All the while protecting the outdoor playgrounds and minimize their impact on the planet through programs that encourage sustainability.

Recently, the brand unveiled the 30thanniversary edition of the icon, the Himalayan Parka. The HMLYN Parka is an elevated form of what is arguably the brand’s most recognisable piece from both a technical and design lens.

Celebrating its 30-year legacy of grit and innovation. The parka sparks a new spirit of exploration through a modern approach tied together by style and culture.

Originally introduced in 1994, the Himalayan Parka was designed for extreme conditions and for those who fearlessly confronted them. As part of The North Face’s Expedition System, the parka has been reimagined for everyday use, building upon a legacy of grit and innovation, 30 years in the making.

This year, the HMLYN Parka joins the Himalayan Parka family, redesigned and retooled to withstand the coldest days, no matter your destination. The icon has been updated with modern design and features, transforming it from a high alpine piece to an everyday essential.

The parka comes with a waxed ripstop fabrication that gives it depth of texture and a modern construction that offers improved comfort and features commemorative anniversary branding and labels. With cord locks at the hem, the parka can be fine tuned to fit any style.

Two British talent front the campaign, bringing their own voice to We Play Different. Deba stands for many social rights and is a blend of lifestyle content with a love of the outdoors. Artist Corbin Shawuses his upbringing in Sheffield to investigate masculinity and how it was defined to him growing up. He reimagines masculine ‘icons’ and objects and challenges stigmas and stereotypes.  

The jacket takes the original parka design from 30 years ago, refreshing the technology and key design elements. It’s made with a nylon ripstop fabric, wind-blocking technology and packs 550-fill of responsibly-sourced down provides insulating warmth.

Reflo is a performancewear brand on a mission to change the sportswear game, for good ! To become the most sustainable sportswear brand in the world ! Reflo specialises in sustainable, technical sportswear for partners, teams and athletes at all levels.

Reflo prioritises the sourcing, design and development of recycled and circular sportswear solutions, as well as sustainable packaging, delivery services, waste management and wider environmental initiatives. 

For Reflo, sustainability is a continuous journey. They are always looking for new ways to be innovative when it comes to sustainability, performance, quality and design, and they won’t stop pushing the boundaries of what’s possible

Reflo who have dropped their AW 24 golf range with a familiar face taking centre stage in the form of England Captain Harry Kane, who just so happens to be, not only a brand ambassador, but an investor in the brand too. 

Harry’s been busy recently, what with welcoming the new England football manager, Thomas Tuchel, he was able to find time for a round and put the new range through its paces. As a very good golfer himself, playing off a handicap of 3, Harry Kane has been busy supporting the new range with Reflo who are committed to being the world’s most sustainable sportswear brand. A video posted to his Instagram this morning, already liked by thousands, shows off the new range that can also be seen below. 

https://www.instagram.com/p/DBQZhb_uhMX/ 

The sustainable new range can be seen online includes a range of new polos, hoodies, hats, trousers, jackets and gilets that are made as part of a Reloop process – a circular apparel solution using recycled garments by ensuring 100% of the product is made from one form of recycled material to provide a solution to the overwhelming amount of waste that takes place in the apparel industry.

It’s official: Indie Sleaze is back. If you’ve been feeling like edge, grit, and carefree coolness has been missing in your wardrobe lately, this style is for you.

This unpolished aesthetic-born from the late 2000s music scene-is all about returning to the rebellious style of the pre-filtered internet era. Think of it as the forerunner of the “Brat Summer” aesthetic we saw earlier this year.

Nick Drewe, the trend expert at Wethrift, commented on the resurgence of this look and how you can incorporate a little Indie Sleaze into your life this autumn.

What is Indie Sleaze? 

“At its core, Indie Sleaze is about rejecting the polished, filtered world we live in today.

“It’s a style that taps into a nostalgia for the simpler days of grainy photos, Myspace, and fashion that was thrown together rather than planned for weeks.

“The beauty of this style is that you don’t even need to buy anything new to achieve this look. Since Indie Sleaze places a strong emphasis on sustainability, we actually encourage thrifting, mismatching layers, and pulling pieces from the back of your wardrobe.

“This trend is all about expressing your individuality and letting your personality shine through.

“It’s a stark contrast from the polished looks that dominate social media today, and a trend I predict will eventually overtake the classic ‘influencer’ aesthetic.”

Indie Sleaze is rooted in the early 2000s music scene, drawing inspiration from the underground fashion and nightlife that were prominent at the time.

“The style was a staple amongst fans of the likes of The Strokes, Crystal Castles, and The Cure. It was derived from the indie and punk movements of the time that celebrated nonconformity.

This era of fashion was in direct opposition to the overly polished looks of mainstream Y2K pop icons like Britney Spears, Christina Aguilera, and Beyoncé.

“In the late 2000s, the Indie Sleaze crowd was the cool, anti-pop culture alternative. People who embraced this look weren’t interested in designer labels. Instead, they gravitated towards vintage finds and style choices that defied the fashion norms of that era.

In a world of fast fashion trends, Red Wing Heritage has always celebrated the opposite. Established in 1905, Red Wing is a renowned American footwear brand celebrated for its iconic footwear and leather goods. The brand’s legacy is rooted in a dedication to quality American craftsmanship, traditional construction and timeless design. Through a unique combination of advanced technology and handmade craftsmanship, all Red Wing Heritage boots feature premium materials and over a century of archival inspiration stitched into each pair.

In their latest initiative they are encouraging their customers to keep their boots for years – even decades – by offering tiny wills to be stitched into boot tongues designating who will be next to write their own Red Wing story.

As part of the campaign, a tiny will with “Worn By” and “Left To” fields can be stitched into customers’ boot tongues, designating who will be next to write their own Red Wing story. Born from the same mission as the brand’s Out of Fashion campaign that launched in 2021, Will Your Wings champions a commitment to high-quality, handcrafted product that’s built to last and gets even better with age. As part of that commitment, Red Wing’s repair shop in Minnesota refreshes, re-soles and reconditions upwards of 40,000 boots each year, ultimately diverting 54 tons from landfills.

“This effort is inspired by the countless letters we’ve received over the years from beloved customers sharing stories of their Red Wings being passed down over decades,” says Aaron Seymour-Anderson, head of brand and creative at Red Wing Shoe Company. “That’s what Will Your Wings is about — timeless style, giving great products the fullest and longest life cycle possible, and celebrating the personal stories created with each pair of Red Wing boots.”

Their latest booting triumph is a  collaboration born between the Design team and Sales team in Norway, to create a heavy-duty, winter boot. Red Wing Heritage’s durable Roughneck model was updated to create a style with better performance in snowy, icy winters, originally intended for the winter in Norway.

Norway Moc Toe 8209 features the Vibram TC4+ outsole with superior ice traction; water-resistant Oro-Russet leather, a water-resistant Norwegian storm welt and an an internal Poron/Texon insole for immediate off-the-shelf conforms (no long break-in period for winter) to create a style that is ideal for wet, snowy, icy conditions in Norway and in the colder regions of the world where during a large part of the winter the land is covered with snow and ice…