As half of the successful grooming brand duo of, Alford & Hoff, Barry Alford recognised a void in the market for men’s luxury grooming. After teaming up with his old University pal, Jefferson Hoffman, they set out to create a lifestyle brand directed at the “New Generation of Men”. Tapping into Jefferson’s business savvy and Barry’s medical industry experience they formed Alford & Hoff, Inc. in 2008.

After the global popularity of their first two fragrance, this year the brand continues to expand upon its success and introduced Alford & Hoff No. 3 this summer. This fragrance is an contemporary aromatic scent, constructed around a woody personality and boasts a trio of refined vetivert extracts.

Who is your style icon?

No one in particular, I believe is more about being graceful, and how you carry yourself versus what you wear. Tom Brady, David Beckham or Connor Mcgreggor for example all carry themselves with grace and command presence with impeccable style. Clothes and accessories are ornaments on a person. If a person has “it” factor, it doesn’t really matter what they are wearing….

What piece of style advice do you live by?

Always put your best face forward.

Who would be your ideal diner guests?

My two best friends from college.

If you could give your teenage self-advice, what would it be?

Chill out. Live in the moment, enjoy the ride.

If you could have invented anything what would it be?

An easy button that would take us back to the old days where we could all slow down for a moment and get away from this crazy busy ride were all on…

Best present you’ve ever received?

I would have to say some of the vacations I was able to take with family and friends on my birthdays. Time spent with the people closest to me is always the best gift.

What style mantra do you dress by?

Less is more, and comfort is key.

If you had one day to live what is your biggest regret?

That I wished I valued time as much as I do now.

What track always gets you on the dance floor?

Not really a mover and shaker on the dance floor, but love all kinds of music from classic rock to jazz to alternative rock. A little mix of everything. I love music.

Best piece of advice you’ve been given & by whom?

Nothing good happens after mid-night. Head College Football Coach. Something that was oh so true in college.

Also, what grooming products can’t you live without?

Tweezers to pluck the ridiculous hairs that are starting to grow on my ears now that I am in my 40’s, can’t stand those. Definitely an eye cream and facial moisturizers with SPF.

Favourite Hotel in the world?

Right now I would have to say the Berkley in London. It is a beautiful hotel, but what makes it my favorite is the impeccable customer service and outstanding attitude of the entire staff.

As a child growing up in the small Swedish town of Olofström, Martin Andersson was inspired by iconic British Fashion Magazines such as I-D and The Face, “I wanted to create the style and look I was seeing in British magazines, but couldn’t buy anything right in Sweden so began sketching my own designs”. Martin’s passion for both British style and fashion design was only heightened by attending the preigious Fashion College Central St Martin’s in London. Where after graduating he was snapped up by classic British brand Hackett London; whilst here Andersson launched his own signature line. The label was greeted with an extremely warm welcome by the Fashion community and media and continued to grow organically in a global market.  

After a period at, another classic British brand, Aquascutum, Martin was offered a position which would blend his passion for British Fashion with his Swedish sensibilities and heritage as Head of Menswear Design at COS. The Swedish retailer who pride themselves on offering good quality, understated classics and wardrobe essentials at affordable prices. Since it’s launch in London in 2007 COS (Collection of Style)  are now located in over 30 countries throughout Europe, North Amercia, The Middle East and Asia Pacific.

For Autumn Martin was inspired by the work of Berlin based artist Lev Khesin (see below), the emphasis on Khesin’s work is reflected in both the collection’s rich colour palette and layered silhouette.

Best piece of advise you’ve ever been given and by whom?
“ God is in the detail” by German-born architect Ludwig Mies van der Rohe, This wasn’t a piece of advice that was given to me directly but it is something which I have lived by throughout my career, to always pay attention to the finer details.

What track would always get you on the dance floor?
Good question, it would have to be “no one gets the prize” by Dianna Ross but it must be the 12 inch version.

What are you most excited about at the moment?
I am super excited to be travelling to New York this week for the opening of the Agnes Martin retrospective at the Solomon R. Guggenheim Museum, COS is sponsoring the retrospective. Martin’s work is a continual source of inspiration for COS so it will be a memorable and honorable moment.

Best present you’ve ever received ?
I am obsessed by the book “The Hyena & Other Men” by Pieter Hugo and one year for my birthday I received a photographic print of one of the images taken from the book, it is one of my most treasured possessions.

If you could collaborate with one brand who would it be ?
I would ask Helmut Lang to come out of retirement and start designing again that way we could collaborate .

Favourite hotel in the world?
I once stayed in the Ammankila resort on the East coast of Bali; it was the most understated, serene place overlooking the sea, everything from the food to the service, it was simply paradise.

If you could live anywhere where would it be?
To be honest it would be London, it really is one of the greatest cities in the world. The infusion of different cultures and the juxtaposition between the old and new creates such an eclectic city.

If you could give your teenage self advice, what would it be?
I would have perhaps told myself to experiment with style more, have fun with it and don’t be afraid to try new things.

Who would your ideal dinner guests ?
If I had to choose a mix of people I would start with Donald Judd after visiting his house in New York I have so many questions that I would want to ask him, Franz Klien I would want to know how his first figurative paintings from the 40’s later provoked the abstract expression movement. Thirdly, Cormac McCarthy to pick at his literary brain and lastly to inject some fun ( and hula hopping) Grace Jones to provide some entertainment to finish the evening.

What piece of clothing should everyman have in his wardrobe?
A white shirt, it is one of the most versatile garments; it transcends age, dress sense and occasion.

What piece of style advice do you live by?
A very common one but very personal to me “less is more”.

Who is your style icon?
It’s not so much an icon but more an admiration for Colin Firth in “A Single Man” the sharp, sleek suiting really honors the craft of tailoring.

What’s your favourite piece of clothing?
I have a wool trench coat from our AW09 collection; it’s the first coat I reach for when the autumn chill comes. It’s a timeless piece which will always remain in my wardrobe.

COS Menswear Autumn 2016

Well the 31st Olympics is well and truly underway in the colourful Brazilian City of Rio and what an opening ceremony. Over the coming weeks we’re going to be witness to events in sports as diverse as the 400Metres to BMXing and Kayaking to Wrestling. And one legacy we have seen from the London 2012 Olympiad is the popularity of the Paralympics, which are due to commence on 7th September.

One of the many stars who emerged from the London games four years ago was Jonnie Peacock MBE, who not only won the hearts of a nation but Gold in the 100m T44 final, plus set a Paralympic record in the process.

During the Rio Games, his contesting of his title and record will surely be one the hottest ticket of the entire tournament due primarily to the likes of of local boy Alan Oliveira running on home turf and motor mouth and Jonnie’s biggest rival, American Richard Browne, trying to capture the Gold Metal from him.

Earlier this year we were lucky enough to catch up with this inspirational Olympic hero during his shoot for Menswear brand, Jacamo, as their face for Summer 2016. Ohh and remember GOOD LUCK JONNIE, AND BRING HOME GOLD !
What’s your favourite piece of clothing?
Black jeans. They’re my definite go to item and easy to put together with anything.
Who is your style icon?
It has to be David Beckham. He’s had so many different looks over the years but he always look great.

What piece of style advice do you live by?
Keep it simple.

Favourite Hotel in the World ?
Maldives, the whole place is incredible, it’s so remote and secluded and amazing to get away and relax.

Who would be your ideal diner guests?
David Beckham because he’s a legend, Boris Johnson because you never know what he’s going to say, Kevin Hart because he’s very quick and will rinse anybody and Donald Trump because every party needs a whipping boy.

If you could give your teenage self-advice, what would it be?
Ha Ha, I was only a teenager 3 years ago so it would be a very recent conversation!! It would probably be something along the lines of commit more to the things you care about, but then again, being a teenager is all about trying different things and winning and losing isn’t it?

What piece of clothing would you relegate to Room 101?
My deep V vest. Horrific!

If you could have invented anything what would it be?
My running blade, what an amazing bit of kit that is!

Who’s the most famous person’s number in your phone?
Probably Daniel Sturridge. I met him at a Sainsbury’s photoshoot last year and it was great to swap numbers.

Best present you’ve ever received?
One of the petal’s from the London 2012 Olympic cauldron. I was awarded it by Team GB and it means so much to me.

Behind the scenes photography by Harry Bradbury

Tourne de transmission [TDT] started life in late 2013 as a t-shirt label and an outlet for the ideas, inspiration and experience of its Creative director & Founder Graeme Gaughan who used hand sourced vintage images and classic newspaper designs to create a range of unisex, premium quality graphic t-shirts. TDT has now evolved into a full contemporary collection which also includes, bags, accessories and footwear.

Gaughan, leads the slightly schizophrenic existence of, by day or from 9 to 5, or there abouts, he is the co-Owner Director at the London-based public relations agency SANE Communications then balances the responsibilities and enjoyment of TDT, by night.

Rotating transmission is the literal translation of Tourne de Transmission: an analogy for the idea of combining visuals, textures and words with the result of generating a message.

TDT’s evolution has rather successfully, taken further steps into researching the culture clash between east and western clothing and as a result the brand is now stocked in some the worlds leading cutting edge fashion stores and has garnered a fan base of stylish A-list actors and music industry stars.

Who would be your Ideal dinner parties guests ?

It would need to be a bit of a guy night with steaks and shit….… Ozzie Osborne, Patrick Swayze (as Bodie from Point Break mode), Nas, Kurt Cobain, Sammy, Frank and Dean (Rat pack), Bowie (obvs) John Cleese, John Candy, Will Ferrel, Douglas Barder…. tough to nail down to a few really…

Who is your style icon ?

My wife… I get a lot inspiration from her.

What style mantra do you dress by ?

Black is the foundation…

If your house was on fire what would you save ?

My family obviously… and my hard drive as it has all our memories on it…

What is your favourite piece of clothing ?

Differs a lot from week to week… right now an Our Legacy worker jacket I have…

If you had one day to live what is your biggest regret ?

Not flying a spitfire… I am a bit of a plane nut. Or skydiving… I love the idea of getting as close to natural flight as possible… but it scares the shite out of me.

What track always gets you on the dance floor ?

Coming up by Wings.

Best piece of advice you’ve been given ?

Go with your gut, learn from mistakes… And presumption is the mother of all fuck ups…

If you could collaborate with one brand, who would it be ?

Perhaps something out of the fashion realm completely. Maybe… Louis Poulsen… The danish light brand.

What piece of clothing should Everyman have in his wardrobe ?

A good dramatic overcoat…

PREVIEW OF TOURNE DE TRANSMISSION SPRING/SUMMER 2017

For the recent Spring/Summer 2017 Tourne de Transmission show during LC:M, we had exclusive behind the scene access before the show. Where we caught up with Graeme, who told us;

What’s your inspiration for your Autumn/Winter collection ?

Mostly a conversation I had with NYC based Artist Chris Dorland.  We started discussing working together and one of the themes we talked at length about was taking the idea that a lot of big billboards (including fashion mega brand billboard adverts) were made on huge coated canvas waterproof sheets (before a lot of digital ones ) and once finished with are discarded. Aid Charities are then collecting all these old billboard ad’s and then using them for shelters & tents for refugee camps and towns etc …. we both were drawn to this overt irony that these ads that are created to entice us to spend on “stuff” were being used for essentially the most important of human functions… shelter…

I then took this notion further by pushing this theory across into the clothes by taking silhouettes and fabrics out of their normal context and flipping them into new areas in fabrics they are not normally made in. And also making our own huge billboards and messing with the idea of ads to create our own message/commentary on these current state of things…

What are your favourite pieces  ?

I am most looking forward to a poncho, and how it works in the fabric that it would not normally be made in.. and seeing how a lot of the patchwork silhouettes we do are gona work with the new media we are creating via the billboards.

After graduating from the London College of Printing Tim Bret Day began his career as a rock Photographer, but before long his head was turned by the bright lights and glamour of the Fashion industry. He honed his craft via commissions for iconic publications like The Face, Marie Claire and Elle. Through this his unique and distinctive style soon became, a much in demand, trademark. Before long, his individual and unconventional take on the world, caught the eye of countless brands and saw him shoot campaigns for the likes of Virgin Atlantic, Harvey Nichols, Mercedez, Nokia,Samsung and Sony. But it was his beautifully Risqué work with Agent Provocateur that stood out for all the right reasons.

Bret Day has had the pleasure of capturing moments with not only some of the beautiful women in the world such as Anna Friel, Grace Jones, Kylie Minogue, Helena Christensen and Erin O’Connor to some of the most iconic figures from recent popular culture including David Bowie, Mick Jagger, David Beckham and Bono.

If you could have invented anything what would it be?

I wish I’d invented a cure for cancer.

If you had one day to live what would be your biggest regret ?

My biggest regret would be not spending enough time with my children.

What inspires you?

I’m inspired by travelling, light and The National Gallery.

Who has been your favourite subject/individual to photograph ?

Best person I’ve photographed……….Bowie

If you could only wear one brand for the rest of your life who would it be?

Fav Designer for me would be Primark, cheap, disposable and comfortable. I do love clothes, but on others. McQueen, Balmain and DVF on my wife.

Who is your style icon?

Style Icon would have been Bowie or Bryan Ferry but in a deluded moment I would love to dress like Daniel Craig in Casino Royale….. just once.

What piece of clothing best describes you?

The piece of clothing that identifies me…. a North Face jacket with a small Liverpool FC badge on it. Stops me getting wet or cold.

Who would be your ideal diner guests?

Dinner guest would be a toss up between Grace Jones or Kenny Dalglish. I feel they have been wrongly branded and would love to know what they are really like. I photographed Grace and once we got over all the intimidation and surface stuff she was the most incredible warm person.

How did you get into the industry, what was your big break?

My introduction to photography was a bit random but I found a collection of Paris Vogue (my dad was French) in my Dad’s office shortly after seeing The Eyes of Laura Mars at Slough Grenada. They were early covers of Janice Dickinson by Mike Rheinhardt. It was the editorial pictures inside that rocked me Newton, Guy Bourdin Jean Loup Sieff Dominique Issserman. I hung out with a bit of a bad crowd and this seemed like a way out.

My big break came at the end of assisting. I worked for someone who destroyed my confidence and after leaving I couldn’t get my act together. An editor at Honey Magazine who I had worked with dragged me out of my self pity and gave me some assignments and I never looked back. Thank you Pat, Kim and Judith.

If you could give your teenage self advice, what would it be?

Advice to teenage self (which I was given but never believed or did) Set a goal, aim high and think of a plan. My whole career has and still is completely random.

If you could live anywhere where would it be?

I would live in Paris. Its always felt like home. My wife didn’t want to live there so we never did. I like Amsterdam as well.

Favourite hotel in the world?

My favourite hotel would be anywhere in the Maldives.

What would be the name of your autobiography?

My autobiography would be called ‘I’m sure there was something I meant to do”

What’s your Favourite movie ever?

Favourite movie, wow so many. Casino is up there as with all that genre Goodfellas, Pulp Fiction but visually I love Lawrence of Arabia, with Don’t Look Now, close behind.

If you could Photograph anyone who would it be?

Who would I like to photograph………..someone who is in their “Golden Time” DeNiro when he did Taxi Driver, Janice Dickenson in 1975, Lee McQueen with Judy Blame styling.

What are you most excited about at the moment?

I’m most excited about the next project. I’m quite childish, I always think there is something round the corner that will be incredible.

What track would always get you on the dance floor?

Almost impossible to get me on a dance floor but I adore music but anything funky. Sly Stone, Primal Scream, The OJays, Kendrick Lamaar, Daft Punk.

Best piece of advise you’ve ever been given and by whom?

Best bit of advice “If you tell lies you’ll get caught, you’ve got that type of face” My mum.