For U, For me, For Everyone – U Clothing

Screen Shot 2014-09-15 at 13.17.42The Brains behind U Clothing are Rafal Antos and Don-Alvin Adegeest, the brand’s Creative and Managing Directors respectively. Rafal’s CV includes, previously designed for Gap Europe and Giorgio Armani mainline and oversees all areas of design and creative direction. Don-Alvin is an LVMH (Louis Vuitton Moet Hennessey) alumnus having launched Marc by Marc Jacobs in Europe, so not a bad pedigree, one could say.

They launched the brand back in 2012, under an ethos of creating an everyday wardrobe of modern, luxury streetwear. Desirable pieces considered at all levels: From design to execution, from sourcing to manufacturing. The collection consists of effortlessly cool pieces in gorgeous fabrics, made in Europe as sustainably as possible.

Screen Shot 2014-09-15 at 13.17.58The collection for Autumn offers a shifting balance between modern day casual wear and classic athletic shapes translated into modern, luxurious pieces. The essence of which focuses on clean lines, fabric quality and masculine styling. This season took inspiration from work wear apparel and American sportswear.

Outerwear is a key feature in the collection, such as M65 field jackets, fishtail parkas and utility bombers which come in a variety of wools, including washed wool felt, printed wool melton and a double wool check. Key features include two-tone sleeves, twisted seams and utility pockets.

Sweaters, hoodies and joggers are a casual wear staple and this season come in ultra luxe fabrics such as alpaca jersey and brushed terry.  Utility and work wear details can be seen throughout the collection, placing an emphasis on function. T-shirts and polos come in supima cotton and heather jersey options. Colours are subdued, with grey tones, military greens, navy, black, white and denim being the core colours.
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WHISTLES down the wind – the Launch of Whistles Menswear

Screen Shot 2014-09-08 at 14.22.34Whistles has long been a go to and firm favourite with style conscious females consumers, well now it’s out turn lads ! The brand’s debut men’s collection for autumn 2014 built on the foundations of contemporary design and modern utility is here. The long wait is finally over for a Whistles menswear range to rival the inspiring and intelligent reputation of our female counterparts, delivering the building blocks of an edited wardrobe, refined to be both accessible and timeless, with an emphasis on newness guaranteed to keep you returning each season for wearable directional looks.

The launch collection balances classic outerwear with high-end knits, versatile tailoring and accessories highlighting, not only everything a modern man could possible need but, the relevance of updating well-loved, familiar pieces with a functional modern edge. Overcoats emerge oversized, and signature bikers are reworked, as we know from Friday’s Post, in black shearling. Trousers tick off both tapered volume and slimmed-down silhouettes. And shirting explores smartened-up staples, ranging from crisp Oxfords to check flannels and textured overshirts.

Screen Shot 2014-09-08 at 14.22.59Jersey feels smart and unfussy. Cashmere upgrades the tracksuit, taking lounge sportswear to  a more luxury level. Chunky hand-knitted sweaters sit alongside roll-necks in relaxed mohair blends, or smart fine gauge wools, to define the season’s knitwear. While denim is stripped-back to the essentials, emerging raw and slim with subtle detailing.

Jane Shepherdson, Chief Executive at Whistles, explained to us the concept behind the launch the collection which positions itself firmly in the dynamic men’s contemporary market, making Whistles a new destination for us, the discerning male customer focusing on quality, creativity and yet anonymous style.

“At Whistles we value the power of understatement and believe that sharpness, quality and function are what really resonate today. Menswear is built around a tightly edited core of familiar pieces, so making it feel relevant comes down to perfecting the details and subtly updating them. If the simple things don’t look brilliant, how can you expect customers to fall for the more standout pieces?”

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See no Evil, Hear no Evil – MOSTLY HEARD RARELY SEEN (MHRS)

imageLiving up to its name, after long last, the highly sort after Streetwear brand, Mostly Heard Rarely Seen or MHRS as it’s widely known makes it’s European debut this month exclusively in Harvey Nichols. Inspired by his surrounds, the secretive and elusive designer Thomas ‘Tomakira’ Li, has created a collection that reflects the Eastern streetwear cultures of Japan and Hong Kong, where he grew up it focuses on design, quality and innovation. With an emphasis on not being seen, Li’s collection encourages customers to use their sense of touch to appreciate the collection. He uses complex fabric combinations, appliqued motifs and textures to excite the modern man looking for a twist on traditionalism.

imageTomakira champions the concept of producing something creative while shunning celebrity status. The ascendant designer wears a mask in public and never does interviews. His collection was conceived in part to inspire a generation of Japanese youth to stop focusing on superficial aspects of identity and to build a reputation based on one’s artistic creations. Tomakira’s signature motif, the nanoblock, is both an eternally popular childhood toy and a symbol of unbridled creativity.

Drawing on outdoor living and the eastern streets, MHRS makes reference to traditional 1970’s style hunting jackets, denim jackets and military surplus silhouettes adding a contemporary twist to iconic details. The result is a collection that showcases mixed media fabrics, cut and sew finishes and patchwork appliques. Although referencing the past, the construction of the garments and innovative styling techniques are fused with functionality, making for a wearable and unique collection.

 

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Have you got those Happy Feet with @HappySocks_com

imageHappy Socks is a brand who want to brighten up your life and put a smile on your face in the process. It all started one rainy April day back in 2008 when “A vision was born to turn an everyday accessory into a designed colourful item and spread happiness.” Happy Socks wanted to raise the standard of quality, craftmanship and creativity. Happy Socks founders, life long friends, Viktor Tell & Mikael Söderlindh worked in the creative industries for some time, one a graphic designer and one in advertising when the stumbled upon fashion, this is where the Happy Socks adventure began. A world of playful and colourful patterns and designs, Tell, the creative director of the brand, is inspired by the everyday ”everything and nothing” when designing the Happy Socks collections. They work by a motto: ”All play, no work” shows a great deal of what the label is all about: turning a simple and forgotten product into a fun and sought-after creative success story.

imageToday Happy Socks are sold in over 70 countries on every continent across the planet spreading their message of through humble accessories and making life a little lighter. This Autumn marks the beginning of a new chapter in the Happy Socks mission to spread a lil happiness with the launch of Happy Socks Underwear. Offering three new products, traditional Boxer shorts and boxer briefs for Men plus boxer briefs for the ladies. Offering happiness, quality and comfort to all ends of your underwear drawer ! Essentially, there’s a pair of socks and underwear to suit every occasion, mind, set and style.

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The Inspirational & Great British Seaside – @Shore_Projects Watches

imageAhhh the Great British Seaside resorts, who needs Tulum, Santorini or Porta Chervo when we have the likes of Blackpool Torquay or Skegness. No in all honesty, the UK and Ireland has some of the most stunning beaches in the world, we just can’t control the weather to do as we want it to do when we so please.

New British watch brand, Shore Projects, is inspired by the elementary beauty and idyllic fun of the British seaside combined with the venerable look of classic explorer watches.

Featuring a stainless steel case with a scratch resistant sapphire crystal glass, the collection is housed by the best Swiss parts and precision manufacturing processes – creating a collection that is fully equipped to weather the demands of a modern lifestyle with a timeless British design. The easily interchangeable straps feature the finest Italian leather and are waterproofed to 100m, which means they are also designed for swimming in the sea. Plus, the y come with names like, St Ives, Poole and Whitstable to complete their worship of the beaches of Britain, I’m still waiting for Southport, I won’t hold me breath though.

The Shore Projects 2014 collection mirrors vintage styles with modern design features and includes classic white and muted charcoal black dials, as well as a brushed silver dial with gold finishes to accompany their unique range of adaptable straps. Shore Projects watches are a timeless British brand designed for every day wear, whether exploring pebbled stretches of beach or taking on the demands of the big city.

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