Now we are all, you could say, painfully aware of the importance of oral and dental hygiene. Particularly if we have recently paid a trip to our friendly neighbourhood dentist. So we recently caught up with Jordan Kennedy and Bartholomew Walsh the young guns behind Ordo, the revolutionary new dental subscription service, which aims to do for electric toothbrushes what Harry’s has done for the common and humble razor, for them to give us some literally crazy facts about our dental hygiene. Did you know;

• One in four adults admit they don’t brush twice a day, including a third of men.
• One in ten admit they regularly forget to brush their teeth.
• 42% of adults use just a toothbrush and toothpaste for their oral care.
• Only 31% of adults use mouthwash.
• The plaque found on your teeth is home to more than 300 different species of bacteria.
• The average person spends about 48 seconds per day brushing their teeth, but dentists recommend at least 2 or 3 minutes.
• 6 is the magic number–magic number of feet away from your toilet you should store your toothbrush in order to avoid airborne particles from toilet flushing making their way to your bristles.
• At least 3 out of 4 Americans suffer from some form of periodontal gum disease, which is the leading cause of tooth loss for people over the age of 35. The good news: Gum disease can be prevented and controlled!

• 50% of people surveyed say that a person’s smile is the first physical trait they notice.
• Sports-related injuries account for approximately 5 million missing teeth per year, Americans spend $100 billion per year on hair care products – and only $2 billion a year on dental care products. What good is great hair without a great smile?
• Shockingly less than a quarter of adults use dental floss or interdental brushes regularly.
• One in three people have NEVER flossed their teeth.
• The UK spends £5.8 billion a year on dental treatments.
• Brushing only once a day means your 33% more likely to develop tooth decay.
• Over four-fifths of the population have at least one filling.
• 31% of adults have tooth decay.
• Only 9% of men and 11% of women have oral health which is classed as excellent.
• 66% have visible plaque.
• 29% of us suffer from regular dental pain.
• Nearly half the population are unhappy with their teeth (48%) with discoloured teeth (64 per cent) the main reason for being unhappy.
• Mouth cancer is the 10th most common cancer in men in the UK and 15th most common in women

With Father’s Day coming up this weekend we thought we’d have a look at some celebrity Dad and look how they deal with their crowning glory. So we sought the advice of leading men’s hair care brand  Fudge Urban to letting us into some trade secret service about how to achieve those key look so of Dadies of the RIch and Famous.

David Beckham

Football player, model, actor, husband and father or four – name something David Beckham can’t do! Impossible to forget some of his iconic hairstyles; his latest haircut is shorter on the sides and longer on the top, slicked back. The perfect product for him is the Fudge Urban Remouldable Paste: this paste combines flexibility with extreme hold, leaving your hair defined with a polished finish.

Bear Grylls

Always on an adventure, Bear Grylls doesn’t forget to be a loving father who has a lot to teach to his kids. His hairstyle has to be quick, easy and able to “survive” to every situation. If you feel like him in your everyday life, use the Fudge Urban Salt Spray: The Sea Salt Marine Minerals provide a raw textured feel with extra body, ideal for a casual, minimal effort look. 

Simon Cowell

The famous TV producer became a first-time father in his mid-50s – better late than ever! We’re used to his sever comments and strong attitude, but it’s been said that fatherhood has perhaps softened him! The perfect product for him is Fudge Urban Matte Head Master: The convenient spray formula means you can direct the product exactly where you want it, whilst a medium hold factor ensures hair still has natural movement. 

Tom Fletcher

The musician and song-writer has started a new career as children book’s author, following his wife’s passion for the baby’s world. His hair? A lot of volume on the top. The right product for him is the Fudge Urban Anti-Gravity Powder: this fine powder root booster is ideal to take your style to new heights. Apply to roots for instant thickening and structure. 

Andy Murray

The UK tennis champion recently revealed that his children are the motivation for his recovery from the latest injury. We are used to see him always unbreakable and focused on the pitch but not with his kids, they always know how to soften him. Andy’s hairstyle can be replicated with Fudge Urban Texture Junk: for defined and separated hair with heaps of texture, this styling paste will give maximum texture and control whilst keeping hair silky.