Tommy Hilfiger is one of the world’s most recognised premium designer lifestyle brands. Appealing to a new generation who embraces change with positivity, optimism and refreshing irreverent style always celebrating the power of now. With this in mind we see the launch of the new fragrance from the all American powerhouse. The new men’s and women’s eau de toilette is all about living life in the moment, not getting caught up on the past or worrying about the future, but the NOW.
For men, Tommy Now is a woody and spicy fragrance that fuses citrusy bergamot and zesty mandarin notes with geranium, ginger, cardamom and warm wood extracts for a modern masculine edge. The bottle cap features the brand’s signature red, white and blue stripes complemented by bright white lettering against the navy glass vintage-inspired bottle.
As part of the worldwide #WEARETOMMYNOW social media campaign to launch the fragrances, a community of influencers in the world of fashion, music and travel, will share what “Now” means to them through exclusive video content.